Joseph McCullough
Award-Winning AI Thought Leader | Trusted Business Partner | Top-Producing Consultant | Visionary Expert |
Peacehaven,East Sussex
Summary
Professional Summary
• Innovative and results-oriented Microsoft Dynamics 365 CRM Account Executive with over 10 years of experience in the UK tech and software sectors.
• Skilled in developing cutting-edge CRM strategies that drive significant revenue growth and operational efficiencies.
• Adept at managing complex client portfolios and leveraging advanced CRM technologies to achieve strategic business goals.
• Recognised for strategic foresight and data-driven approaches that consistently boost productivity and profitability.
• Proven leader with a stellar record of cultivating strong client relationships and achieving top sales performance.
Core Competencies
Core Competencies
• CRM Expertise: Mastery in Microsoft Dynamics CRM, renowned for successful integrations and optimisations.
• AI Utilisation: Proficient in employing artificial intelligence to streamline processes, make informed decisions, and customise customer interactions.
• Strategic Vision: Expertise in crafting and executing business strategies that enhance technical efficiency and promote sustainable growth.
• Leadership Prowess: Strong abilities in strategic planning, execution, and market positioning, emphasising team leadership and development.
• Customer-Centric: Advanced capabilities in customer engagement tactics, consultative selling, and client relationship management.
• Operational Optimisation: Skilled in negotiation, deal closure, and leading cross-functional teams.
• Technical Acumen: Specialisation in data-driven decision-making, automation, and CRM systems deployment.
Key Achievements
- Revenue Growth: Drove a £2 million annual revenue increase and achieved a 30% year-over-year growth by deploying Microsoft Dynamics 365 across 70+ client accounts, leveraging data analytics to refine sales processes and improve customer insights.
- Customer Retention: Boosted customer satisfaction by 40% and improved retention rates by 15% through customised CRM workflows and personalised customer experiences using advanced analytics.
- Lead Conversion: Enhanced lead conversion rates by 25% and reduced the sales cycle by 20% by restructuring the sales pipeline with Dynamics 365 automation tools, significantly increasing profitability.
- Cost Efficiency: Led a comprehensive CRM system overhaul, reducing operational costs by 18% through efficient data management and task automation, with savings reinvested in innovation and customer acquisition.
- Team Leadership: Built a high-performing team of CRM specialists, fostering a culture of continuous improvement and innovation. Achieved highest employee satisfaction rates in the company for two consecutive years, increasing productivity by 35% through strategic mentorship and development programmes.
- Sales Excellence: Consistently ranked in the top 5% of sales executives, achieving 150% of annual sales targets and earning multiple Top Seller accolades.
Overview
8
8
years of professional experience
16
16
years of post-secondary education
Work History
Account Executive
Cloud9 Insight
Brighton
01.2024 - Current
- Account Executive
- Cloud9 Insight, Brighton
- Jan 2024 – Present
- Spearheaded transformative business changes through comprehensive needs assessments and strategic deployment of Microsoft Dynamics 365 CRM solutions for over 50 SMEs.
- Engineered innovative CRM strategies, resulting in a 25% increase in client operational efficiency and a 20% improvement in service delivery quality, boosting profitability by 15%.
- Pioneered cutting-edge CRM methodologies, enhancing client business models to achieve a 30% improvement in market positioning and a 35% increase in operational success for 10 key clients.
- Presented detailed case studies and ROI analyses to stakeholders, driving a 40% increase in CRM system adoption and a 25% enhancement in system optimisation.
- Exceeded 120% of annual sales targets, contributing to a significant revenue uplift for the company and securing £1.2 million in new business within the first six months.
Sales Account Manager
Cloud9 Insight
Brighton
01.2023 - 01.2024
- Directed over 15 successful CRM implementations, resulting in a 20% improvement in client operational efficiency and a 25% increase in profitability.
- Cultivated 10 strategic partnerships, delivering bespoke CRM solutions that significantly advanced digital transformation efforts and elevated client satisfaction by 30%.
- Spearheaded digital transformation initiatives, accelerating client revenue growth by 35% and enhancing operational efficiencies by 20%.
- Developed innovative business solutions, consistently surpassing performance targets by 15% and redefining organisational success through measurable enhancements in client operations.
- Top Sales Performer for achieving 140% of sales quotas and generating £1.5 million in new business revenue.
Regional Account Manager
Maximus UK
Brighton and Hove
09.2020 - 01.2023
- Led regional initiatives under the JETS Programme, creating employment opportunities for individuals impacted by the Covid-19 pandemic and economic disruptions, enhancing communities and significantly improving regional employment rates.
- Streamlined processes and implemented data-driven strategies to enhance programme efficiency and effectivenes creating 500+ employment opportunities for individuals impacted by the Covid-19 pandemic, significantly improving regional employment rates by 20%.
- Delivered exceptional sales performance, exceeding regional targets by 25% and contributing to overall programme success.
- Managed strategic partnerships and collaborated with local businesses to address employment needs, resulting in a 30% increase in job placement rates.
Owner & Director of Artificial Intelligence Recruitment
TM Recruit LTD
Brighton
11.2018 - 09.2020
- Founded and built a successful recruitment business focused on AI talent acquisition.
- Developed and nurtured high-value relationships, driving business development and consistently exceeding revenue and client satisfaction targets.
- Effectively communicated complex technical concepts and qualitative cost benefits to clients, enhancing customer understanding and decision-making.
- Demonstrated agility and a proactive attitude, efficiently managing multiple tasks and priorities in the competitive UK IT recruitment landscape.
- Achieved a 50% increase in client base and a 40% increase in revenue within the first year of operation. Recognised for outstanding growth and awarded “Best New Business.”
Senior Cyber Security Recruitment Consultant
Adeptis Group
Brighton
11.2019 - 04.2020
- Specialised in permanent and contract recruitment for cyber security roles, successfully placing over 30 candidates in high-stakes engineering and architecture positions across London.
- Collaborated with clients to understand their specific needs, ensuring successful placements and long-term satisfaction.
- Utilised a robust network of industry contacts to source top talent and deliver exceptional recruitment services.
- Consistently met and exceeded placement targets, contributing to the division’s overall success. Increased division revenue by 25% through strategic talent placements.
Technical Recruiter - Information Technology
RDF Group
Brighton
01.2018 - 10.2018
- Delivered end-to-end IT recruitment solutions, enhancing client IT infrastructure and capabilities by 25%. Provided comprehensive support throughout the software development life cycle.
- Built strong relationships with clients and candidates, ensuring successful placements and high levels of satisfaction.
- Conducted thorough candidate screenings and interviews to identify top talent for a variety of IT roles.
Recruitment Executive - Employer Engagement
3aaa Apprenticeships
Brighton
08.2016 - 10.2017
- Managed full lifecycle recruitment activities, successfully attracting and retaining top talent, resulting in a 30% increase in placement success rates.
- Built and maintained a dynamic social recruitment network, increasing candidate engagement by 40% through strategic use of social media and talent communities.
- Developed and implemented innovative recruitment strategies to meet the needs of employers and apprentices.
- Awarded “Recruitment Excellence” for exceptional performance and client satisfaction. Generated £500,000 in new business revenue through innovative recruitment campaigns.
Timeline
Account Executive
Cloud9 Insight
01.2024 - Current
Sales Account Manager
Cloud9 Insight
01.2023 - 01.2024
Regional Account Manager
Maximus UK
09.2020 - 01.2023
Senior Cyber Security Recruitment Consultant
Adeptis Group
11.2019 - 04.2020
Owner & Director of Artificial Intelligence Recruitment
TM Recruit LTD
11.2018 - 09.2020
Management & Leadership: Well-being and Welfare at work - undefined
The Open University
09.2018 - 10 2018
Technical Recruiter - Information Technology
RDF Group
01.2018 - 10.2018
Recruitment Executive - Employer Engagement
3aaa Apprenticeships
08.2016 - 10.2017
A-Levels, - Tourism And Travel Services Management
Sussex Downs College
09.2008 - 06.2024
GCSEs - 10 Subjects - Grades A-C
Peacehaven Community School
09.2003 - 7 2008
Education
Management & Leadership: Well-being and Welfare at work - undefined
The Open University
09.2018 - 10 2018
A-Levels, - Tourism And Travel Services Management
Sussex Downs College
Lewes, UK 09.2008 - 06.2024
GCSEs - 10 Subjects - Grades A-C
Peacehaven Community School
Peacehaven 09.2003 - 7 2008
Additional Qualifications
- Microsoft Certified: Dynamics 365 Fundamentals
- Advanced Training in AI and Data Analytics
- Certified Customer Relationship Management Professional
- Advanced AI Strategy for Enterprise Leaders
- Digital Transformation: From AI Strategy to Execution
- AI in Industry
- AI Enterprise Planning
- Expert Insights on Selling Essentials
- Embracing the Digital Opportunity
- Machine Learning
- +56 Additional Skillsoft Certifications
References
Further work experience information and references are available on request.
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