Joseph Hughes
Chester,Cheshire
Summary
PPC Specialist with proven success in scaling multi-million-pound campaigns and achieving high ROI on major ad platforms. Recognized as a top 1% performer in the UK, leveraging data-driven strategies and automation to enhance campaign performance. Expertise in building strategic partnerships to foster business growth and optimize advertising efforts.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work history
PPC Specialist
Leadly
Manchester
08.2024 - 07.2025
- Spearheaded 3.3M/month in ad spend, scaling client accounts from 1K to 115K/day across competitive lead gen verticals.
- Worked primarily on lead generation campaigns across financial services sectors including law, claims, car finance.
- Scaled 6 clients into Googles Accelerated Growth Programme (Top 3% of accounts in the UK), earning a Google demand generation case study.
- Regularly meet with Google at their London HQ and benefit from priority top-level Ads support.
- Found profitable strategies in display channels including Taboola; scaled spendm performance beyond benchmark ROI.
- Created and maintained agency partnerships with Google, Microsoft, Taboola, Adthena based on demonstrated channel success.
- Delivered actionable insights through Looker Studio dashboards and advanced segmentation to drive consistent performance.
PPC Manager
Close Brothers
Chester
04.2024 - 07.2024
- Designed and implemented full-funnel paid strategies aligned with Salesforce CRM data to improve lead quality and reduce CPA.
- Increased campaign efficiency using GA4 event tracking and Tag Manager to isolate high-converting paths.
- Worked with several brands in the company to structure the full funnell marketing for Google, Linkedin, Meta, Microsoft Ads.
- Planned expansion for Spotify, Youtube and other channels for growth
- Role ended due to redundancy following a restructuring of the digital team.
Paid Media Account Manager
Ality
10.2023 - 04.2024
- Managed cross-channel campaigns across Google, Meta, LinkedIn, and Microsoft Ads for diverse B2B and B2C clients.
- Worked on accounts including British Medical Journal and Coop-Careers, supporting both lead generation and awareness campaigns.
- Delivered bespoke reporting frameworks to improve transparency and performance visibility for stakeholders.
- Developed playbooks for scalable campaign setups, reducing onboarding time for new clients by 40%.
- Left to pursue a progression opportunity with greater leadership and strategic ownership.
Marketing Executive
Comparitec
Chester
10.2022 - 10.2023
- Oversaw £500K+ monthly media budgets, executing growth-driven campaigns across paid search and display. Scaled accounts over 6 months profitably and hit bonus target every month for 6 months.
- Drove growth using platforms such as Google, Microsoft Ads, Google Analytics, Looker Studio, Quicksight.
- Maintained and developed strong partnership with Google Headquarters and regularly visited in London HQ.
- Enhanced attribution and decision-making via custom analytics reports in Looker Studio and Amazon Quicksight
- Played a key role in reducing churn by improving lead-to-sale quality through A/B testing and conversion path refinement.
- Worked alongside multiple departments such as Senior Leadership, Developers, Data, Outreach team and Social Media team to increase company wide performance.
- Left due to partner bank raising APRs on credit cards, and reduction in ad spend, resulting in the department loosing funding.
PPC Account Manager
Click Convert Marketing
01.2022 - 10.2022
- Managed a diverse portfolio of 28+ client accounts across Search, Display, Shopping, and Video.
- Worked across both e-commerce and lead generation clients in a wide range of industries.
- Delivered double-digit growth in ROAS through aggressive bid testing, negative keyword sculpting, and tailored ad copy.
- Mentored junior team members and introduced streamlined processes to improve campaign turnaround times.
- Established strong PPC foundations with a thorough understanding of Google AdWords and Bing Ads platforms.
- Worked closely with graphic designers to create visually appealing ads that resonated with target audience.
Education
MSc - Marketing Management
University of Chester
Chester, Cheshire 09.2018 - 09.2019
BSc - Sports and Exercise Sciences
University of Chester
Chester, Cheshire 09.2015 - 09.2018
Skills
- Google Ads
- Microsoft Ads
- Meta Ads
- LinkedIn Ads
- GA4
- Tag Manager
- SEMrush
- Adthena
- Looker Studio
- Data Analysis
- Budget Strategy
- Conversion Optimization
- CRM Tools
References
References available upon request.
Timeline
PPC Specialist
Leadly
08.2024 - 07.2025
PPC Manager
Close Brothers
04.2024 - 07.2024
Paid Media Account Manager
Ality
10.2023 - 04.2024
Marketing Executive
Comparitec
10.2022 - 10.2023
PPC Account Manager
Click Convert Marketing
01.2022 - 10.2022
MSc - Marketing Management
University of Chester
09.2018 - 09.2019
BSc - Sports and Exercise Sciences
University of Chester
09.2015 - 09.2018
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