
Creative and commercially driven Social Media Specialist with experience growing and monetising a digital audience of over 29,200 followers. Proven ability to produce viral content, drive audience growth, and generate revenue through trend-led strategies. Backed by experience in NHS system administration and client-facing roles, combining creativity with strong organisation, data handling, and communication skills.
Grew my platform to 29.2K+ followers through consistent, trend-led content.
Produced viral content achieving 2M+ views.
Generated 175K+ likes, 12K+ shares, and 23K+ saves on a single post.
Converted performance into 16,783 followers from one video.
Achieved 8,798+ hours of watch time, demonstrating strong audience retention.
Monetised content through TikTok Shop affiliate marketing.
Supported music promotion campaigns, increasing track exposure and engagement.
Used analytics to optimise content performance and posting strategy.
Case Study: Leveraged a real-time content strategy by identifying a trending DJ set release, rapidly sourcing and editing a newly released track into short-form content. The video generated 1.96M views, 175K+ engagements and 16,783 new followers, demonstrating strong timing, trend awareness and audience targeting.
Social Media Growth
Content Strategy
Short-Form Video
TikTok Marketing
Affiliate Sales
Analytics
Brand Development
Audience Engagement
Data Management
Proven ability to grow and monetise social media platforms
Strong understanding of TikTok trends, algorithms and audience behaviour
Data-driven with a focus on content optimisation and performance
Creative, organised and adaptable with excellent communication skills
Brand understanding
Campaign performance evaluation
Video production
TikTok influencer marketing
TikTok video production
TikTok growth strategies
TikTok viral strategy
TikTok video creation
Examples of viral content, campaign performance, analytics and monetisation available upon request.