Summary
Overview
Work history
Education
Skills
Certification
References
Timeline
Generic

JOSEPH GIBSON

Bolton,UK

Summary

Creative and commercially driven Social Media Specialist with experience growing and monetising a digital audience of over 29,200 followers. Proven ability to produce viral content, drive audience growth, and generate revenue through trend-led strategies. Backed by experience in NHS system administration and client-facing roles, combining creativity with strong organisation, data handling, and communication skills.

Overview

1
1
Certification
8
8
years of post-secondary education
8
8
years of professional experience

Work history

System Administrator

NHS
2023.10 - 2026.09
  • Managed high-volume referral workflows, ensuring confidentiality and accuracy to support organisational compliance.
  • Maintained structured data systems and ensured data integrity.
  • Collaborated across departments to streamline operational workflows, enhancing interdepartmental communication and efficiency.

Social media manager

Self managed
2023.05 - Current

Grew my platform to 29.2K+ followers through consistent, trend-led content.

Produced viral content achieving 2M+ views.

Generated 175K+ likes, 12K+ shares, and 23K+ saves on a single post.

Converted performance into 16,783 followers from one video.

Achieved 8,798+ hours of watch time, demonstrating strong audience retention.

Monetised content through TikTok Shop affiliate marketing.

Supported music promotion campaigns, increasing track exposure and engagement.

Used analytics to optimise content performance and posting strategy.

Case Study: Leveraged a real-time content strategy by identifying a trending DJ set release, rapidly sourcing and editing a newly released track into short-form content. The video generated 1.96M views, 175K+ engagements and 16,783 new followers, demonstrating strong timing, trend awareness and audience targeting.

Stock & Operations Assistant

Upholstery Manufacturing – Birkdale Ltd
2020.07 - 2023.10
  • Coordinated stock control and deliveries to ensure timely availability of materials in fast-paced manufacturing environment.
  • Supported daily warehouse operations by streamlining processes to maintain efficiency.
  • Managed vendor relationships, guaranteeing uninterrupted supply chain operations.
  • Managed schedules to ensure timely operations completion.
  • Maintained organised work environment for improved productivity.

Vending Machine Technician & Client Coordinator

KVS Vending
2018.07 - 2020.07
  • Coordinated stock distribution and logistics to ensure timely service delivery.
  • Addressed customer issues efficiently, contributing to sustained high service standards.
  • Cultivated client relationships across multiple locations to enhance service satisfaction.

Education

Business Management - Business management

Sheffield Hallam University
2021.09 - 2023.05

GCSEs and A-Levels -

Canon Slade School
2014.09 - 2021.07

Skills

  • Social Media Growth

  • Content Strategy

  • Short-Form Video

  • TikTok Marketing

  • Affiliate Sales

  • Analytics

  • Brand Development

  • Audience Engagement

  • Data Management

  • Proven ability to grow and monetise social media platforms

  • Strong understanding of TikTok trends, algorithms and audience behaviour

  • Data-driven with a focus on content optimisation and performance

  • Creative, organised and adaptable with excellent communication skills

  • Brand understanding

  • Campaign performance evaluation

  • Video production

  • TikTok influencer marketing

  • TikTok video production

  • TikTok growth strategies

  • TikTok viral strategy

  • TikTok video creation

Certification

  • Chaperone Training
  • Basic Life Support (BLS)
  • CPR Certified
  • Fire Safety Training
  • Manual Handling
  • Infection Prevention & Control
  • Safeguarding Adults (Level 2)

References

Examples of viral content, campaign performance, analytics and monetisation available upon request.

Timeline

System Administrator

NHS
2023.10 - 2026.09

Social media manager

Self managed
2023.05 - Current

Business Management - Business management

Sheffield Hallam University
2021.09 - 2023.05

Stock & Operations Assistant

Upholstery Manufacturing – Birkdale Ltd
2020.07 - 2023.10

Vending Machine Technician & Client Coordinator

KVS Vending
2018.07 - 2020.07

GCSEs and A-Levels -

Canon Slade School
2014.09 - 2021.07
JOSEPH GIBSON