JOSEPH GARDINER
London
Summary
High-performing Senior SDR with 5 years of experience building pipeline, winning enterprise meetings, and scaling outbound functions in SaaS and cybersecurity environments. Joined Risk Ledger at an early growth stage and helped support its expansion to more than 80 employees. Combines individual contributor excellence with leadership experience, including coaching a team of 8 SDRs. Seeking a founding SDR opportunity within an ambitious startup where I can build repeatable outbound processes, create pipeline from scratch, and contribute directly to company growth.
Overview
5
5
years of professional experience
Work history
Senior SDR
Risk Ledger
2024.06 - 2026.06
- Helped hire and coach a team of 8 SDRs day-to-day within a fast-growing cybersecurity start-up.
- Monitored sales activity daily and kept top leaderboard placement for 3rd year running, generating £3m in TCV in 2025.
- Built pipeline creation motions and lifted pipeline revenue by 30% steadily.
- Partnered with RevOps, marketing, and senior leadership on reporting workflows and various campaigns.
- Created a large number of bookings that secured resulting clients across new industries.
Sales Development Representative
Risk Ledger
London, England
2022.11 - 2024.06
- Achieved top-performer status across 2023 and 2024, breaking company records for monthly and annual performance.
- Generated £2M+ in TCV and secured 26 outbound customers.
- Joined during early stage of company growth, contributing to establishment of outbound sales function.
- Developed competitive analysis resources that were adopted across wider business.
Sales & Marketing Representative
Bravura Solutions
2021.11 - 2022.11
- Generated outbound opportunities as the first SDR helping to book across financial services .
- Supported pensions dashboard initiatives and delivered presentations to financial organisations.
- Built out SDR playbook for objection handling and written communications to prospects
Education
BA - Business Management
University of Nottingham
A Levels - Politics, Business, Economics
Colfe's School
Skills
- Sales forecasting
- Pipeline management
- CRM expertise
- Product expertise
- Value proposition
- Collaborative selling
- Problem-solving
- Communication skills
- Public speaking
Accomplishments
- Increased pipeline revenue by 30% in 2025 while consistently exceeding targets.
- Ranked #1 on the sales leaderboard in both 2023 and 2024, generating 180 SAOs—50 more than the next highest performer.
- Added approximately £2 million in TCV through 26 outbound client wins.
- Built and coached a team of 8 SDRs across outbound strategy, discovery, objection handling, and performance management.
- Developed competitive intelligence materials that continue to be used across the sales organisation.
Timeline
Senior SDR
Risk Ledger
2024.06 - 2026.06
Sales Development Representative
Risk Ledger
2022.11 - 2024.06
Sales & Marketing Representative
Bravura Solutions
2021.11 - 2022.11
A Levels - Politics, Business, Economics
Colfe's School
BA - Business Management
University of Nottingham