JOSEPH GARDINER
Clapham
Summary
Account Executive with SaaS experience selling into Public Sector, Financial Services, and Legal markets. Proven track record of generating and converting pipeline into revenue, consistently exceeding targets and contributing to 30% pipeline growth.
Experienced in leading end-to-end, multi-stakeholder sales cycles across security, risk, and procurement, with a strong focus on value-led selling and tailored solutions. Collaborative in working with SDR, Marketing, and RevOps to improve pipeline quality and conversion.
Overview
3
3
years of professional experience
Work History
Account Executive
Risk ledger
London
06.2024 - Current
- Own and drive revenue generation across new business opportunities, converting self-sourced and team-generated pipeline into closed deals.
- Consistently exceed revenue targets, contributing to a 30% increase in pipeline value in 2025.
- Lead complex sales cycles involving multiple stakeholders across security, risk, and procurement functions selling into public, finance & legal sector.
- Run end-to-end sales process including discovery, product demonstrations, commercial negotiations, and close.
- Partner closely with SDR, Marketing, and RevOps to optimise pipeline quality and conversion rates.
- Develop tailored value propositions aligned to client risk, compliance, and operational challenge.
Sales and Marketing Representative
Bravura solutions
11.2022 - 06.2024
- Generated leads and bookings for my company across a range of industries in financial services.
- Worked closely with my marketing department on a pensions dashboard campaign, generating leads for a series of webinars that our companies held.
- Generated interest in the product portfolio by conducting comprehensive presentations aimed at financial organisations.
- Adapted selling style based on customer profiles and requirements.
Sales Development Representative
Risk Ledger
11.2022 - 06.2024
- Topped the sales leaderboard in 2023 and 2024, contributing 180 SAOS over both years, 50 higher than anyone else.
- Broke the company record for the most sales generated in a single month and a single year.
- Ran 360 sales processes and lead training sessions for the sales team on competitor, industry, product, and market knowledge.
- Added 2 million in TCV as an SDR, booking 26 outbound clients during my tenure.
- Attained a competitive edge by continuously updating knowledge on industry trends and competitor offerings, with a finalised presentation the company uses to this day.
Education
BSc - Management
University of Nottingham
Nottingham, United Kingdom07-2020
A Level - Politics (A), Business (A), Economics (B)
Colfes School
London, United Kingdom06-2017
Skills
- Product demonstration
- Pipeline generation
- Salesforce/CRM management
- Presentation skills
- Complex sales cycles
- Value proposition development
Accomplishments
- Consistent Top Performer, Exceeded monthly sales target by 30% in 01/2025 for Risk Ledger.
- Strategic Client Acquisition, Added 2m in TCV as SDR, booking 26 outbound clients.
- Sales Leaderboard Champion, Generated 180 SAOs in 2023 and 2024, topping sales leaderboard.
- Record-Breaking Revenue, Increased pipeline revenue by 30% in 01/2025, breaking company records.
Hobbies and Interests
Film Fanatic, Football, Golf, Cricket.
Timeline
Account Executive
Risk ledger
06.2024 - Current
Sales and Marketing Representative
Bravura solutions
11.2022 - 06.2024
Sales Development Representative
Risk Ledger
11.2022 - 06.2024
BSc - Management
University of Nottingham
A Level - Politics (A), Business (A), Economics (B)
Colfes School