Joseph Forsyth
Brighton and Hove
Summary
Strategic and detail-oriented Senior Programmatic Manager with extensive experience in marketing planning and activation. Known for an analytical mindset and strong attention to detail, driving performance through data-led decision-making. Proven leadership style that fosters structured processes while empowering team growth and development. Adept at managing complex campaigns and cross-team collaboration to deliver measurable business outcomes.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
Work history
Senior Programmatic Manager (Promoted July 2025)
Dentsu Aegis Network
London
01.2023 - Current
- Leading the UK AV Programmatic activation team
- Managing the activation and programmatic trading of flagship clients with experience on campaigns at all stages of the marketing funnel.
- Strategic media planning across programmatic channels, ensuring the correct partners, platforms and strategies are used to deliver against client KPIs
- Line management and training.
Display and Programmatic Account Executive
Total Media Group
London
03.2021 - 12.2022
- Working with established publishers and media providers to plan online brand partnership activity.
- Planning, running and optimising campaigns for well known domestic and international brands.
- Programmatic specialist in client pitches.
- Weekly client facing reporting and presenting.
- Press planning that aligns with cross-channel strategic planning.
Marketing Intern
MTV Staying Alive Department
London
03.2018 - 04.2018
- Curating media responses, highlighting significant performance statistics and cross-platform analysis for International Women's Day 2018 SOUNDON global event
- Assisting in social media marketing with brand ambassadors
Education
Bachelor of Science - Consumer Behaviour and Marketing
University of Reading
Reading 09.2017 - 07.2020
International Baccalaureate - Higher level Economics, Psychology and Biology
Zurich International School
Switzerland 09.2013 - 07.2017
Skills
- Excel proficiency
- CM360/DV360
- Google Ads
- Quantcast
- Adform
- Yahoo DSP
- The Trade Desk
- Teads
- Amazon DSP
- Google Analytics
- MOAT/IAS
- Media Ocean Finance Systems
Affiliations
- Gaming, Music (Alto Saxophone player), Sports (Skiing, basketball, football, golf), Consumer Behaviour
Timeline
Senior Programmatic Manager (Promoted July 2025)
Dentsu Aegis Network
01.2023 - Current
Display and Programmatic Account Executive
Total Media Group
03.2021 - 12.2022
Marketing Intern
MTV Staying Alive Department
03.2018 - 04.2018
Bachelor of Science - Consumer Behaviour and Marketing
University of Reading
09.2017 - 07.2020
International Baccalaureate - Higher level Economics, Psychology and Biology
Zurich International School
09.2013 - 07.2017