JORIM MAYNARD
West Bromwich,West Midlands
Summary
Determined individual well-versed with social media management, paid social advertising and SEO/PPC campaign management. Possesses keen ability to identify creative opportunities for growth, through competitor research and market trend analysis. Seeking to apply critical thinking and innovative approaches to achieve business goals.
Overview
5
5
years of professional experience
1
1
Certification
Work history
Marketing Specialist
Nylah Enterprises LTD
Birmingham, West Midlands
2025.07 - Current
- Own end-to-end performance marketing strategy for a high-growth DTC haircare brand, managing and scaling paid media across Meta, Google Ads, TikTok, Amazon Ads, and TikTok Shop to drive profitable revenue growth.
- Hold accountability for seven-figure annual revenue targets, with direct responsibility for CAC, ROAS, LTV:CAC, AOV, and subscription retention across acquisition and retention channels.
- Lead strategic planning and budget allocation across paid channels, continuously optimising spend based on blended performance, marginal CAC, and incrementality testing.
- Scale subscription revenue through optimisation of offer structures, landing pages, creative messaging, and lifecycle flows for the Curlfriends Club membership programme.
- Develop and execute full-funnel performance strategies, spanning prospecting, retargeting, and retention, using audience segmentation, first-party data, and structured testing frameworks.
- Own creative strategy and testing roadmap, briefing and iterating on UGC, influencer content, statics, and video assets in collaboration with designers, creators, and external partners.
- Lead performance analysis and reporting using GA4, Shopify, Lifetimely, Meta Ads Manager, TikTok Analytics, and heat-mapping tools to surface actionable insights and inform decision-making.
- Drive conversion rate optimisation (CRO) across key landing pages and product pages, improving on-site UX, messaging clarity, and conversion pathways.
- Support international expansion and marketplace growth, including Amazon performance strategy and exploratory testing in new geographies.
PPC Consultant
Cadastra EMEA LTD
Leicester, East Midlands
2023.09 - 2025.07
- Clients include NHS Leicester, Send by Flutterwave, Vint Street
- Managing monthly ad spend over £70,000 on Google Ads & £50,000 on Meta respectively for global B2B & B2C organisations.
- Serving as primary point of contact for key client accounts, implementing tailored strategies and adjusting tactics based on performance analysis.
- Leading external training sessions on paid social and Google Ads for university graduates and prospective clients.
- Develop comprehensive paid media planning materials and asset matrix briefs to outline campaign activity for clients.
- Conducting in-depth client consultations to understand objectives, target audience, and competition, offering strategic recommendations based on data analysis.
- Utilising analytical tools such as SpyFu, Agency Analytics & GA4 to assess campaign performance, competitor insights & generate detailed reports to provide clients with actionable insights.
- Collaborate with cross-functional teams, ensuring cohesive marketing strategies and maintaining effective communication with clients about campaign progress and upcoming initiatives.
- Supporting junior executives with quality checking measures on ad copy, media planning and reports.
Search Performance Manager
Ricemedia SEO & PPC Agency
Birmingham, West Midlands
2023.01 - 2023.08
- Performed detailed on page optimisations, competitor analyses & link building tasks to support larger organic SEO strategies for multiple clients.
- Held primary responsibility for key accounts, ranging from small businesses to large retailers in both B2B & B2C industries.
- Launched, monitored & scaled PPC & Paid Social campaigns for B2B & B2C clients for conversions & sales revenue increases
- Developed and executed successful PPC campaign strategies for e-commerce website, resulting in significant increases in conversion and lowered CPC's
- Responsible for managing end-to-end multi channel paid social campaigns, from ad creative design to delivery & optimisations.
- Maintained high standards of content quality, utilising Google Analytics to measure and evaluate performance of blog posts.
- Designed web pages in WordPress to enhance on-site UX through navigational improvements and branding adjustments.
- Produced targeted blog content to drive qualified traffic to websites.
- Implemented FAQ Schema on multiple websites to increase SERP Rankings and featured snippet opportunities.
Digital Marketing Executive
Ricemedia SEO & PPC Agency
Birmingham, West Midlands
2022.06 - 2023.01
- Boosted website traffic by developing and implementing strategic SEO campaigns.
- Created engaging blog posts incorporating targeted keywords.
- Optimised on-page elements, resulting in better user experience.
- Conducted competitor analysis to identify potential areas of improvement.
Social Media Executive
Rugby 1823
Birmingham, United Kingdom
2021.07 - 2022.07
- Conceptualised brand identity and sourced unique accompanying graphic style, font and brand colours for use in digital marketing communications.
- Created and implemented initial social media campaign strategy that saw engagement across Instagram and Facebook increase by 1316%
- Drafted Brand Guidelines, Marketing Proposals, Social Media Content Strategy & Content Marketing Matrix documents for internal marketing as well as employability training documents.
Content Manager
Sell Through Digital
Birmingham, United Kingdom
2021.05 - 2021.07
- Lead 3 simultaneous User Generated Content campaigns for clients in multiple adjacent industries.
- Utilised Instagram, LinkedIn and Twitter to source influencers and content creators to use in UGC campaigns
- Developed collaborative campaign strategies with clients in meetings and through email communications
- Negotiated directly with content creators on rates & fees for each campaign
- Assisted photographers and production managers with planning and ideation of storyboards for campaign photoshoots.
- Supervised wardrobe, hair and makeup needs for models and creators.
Education
Diploma of Higher Education - Business Marketing
Seneca College
Toronto04.2021
A-Levels -
Halesowen College
Halesowen, Dudley07.2017
GCSE -
Handsworth Grammar School
Birmingham06.2015
Skills
- Performance & Growth Marketing
- E-commerce Trading & Promotions
- Data & Commercial Insight
- Creative & Content Strategy
- Customer Lifecycle & Retention
- Conversion Rate Optimisation (CRO)
- Stakeholder & Cross-Functional Collaboration
- Platforms: Meta Ads, Google Ads, TikTok Ads, Amazon Ads, Shopify, GA4
Certification
CTC Training Ltd , 06/2025 - 07/2025
Level 3 Award in Education and Training (AET)
Timeline
Marketing Specialist
Nylah Enterprises LTD
2025.07 - Current
PPC Consultant
Cadastra EMEA LTD
2023.09 - 2025.07
Search Performance Manager
Ricemedia SEO & PPC Agency
2023.01 - 2023.08
Digital Marketing Executive
Ricemedia SEO & PPC Agency
2022.06 - 2023.01
Social Media Executive
Rugby 1823
2021.07 - 2022.07
Content Manager
Sell Through Digital
2021.05 - 2021.07
Diploma of Higher Education - Business Marketing
Seneca College
A-Levels -
Halesowen College
GCSE -
Handsworth Grammar School