JORGE LUCERO

Company Overview: AUTO CLUB and GB AUTOS

• Followed up on sales quotes and potential leads within established timeframes, ensuring consistent pipeline management.

• Developed comprehensive marketing plans aligned with departmental strategies to drive business growth.

• Enhanced sales performance by analysing metrics and refining strategic planning.

• Reduced order processing times through efficient use of CRM tools, improving overall customer experience.

• Coordinated all aspects of the company’s digital presence related to commercial operations.

• Led the digital sales channel and call centre operations for Auto Club, ensuring seamless execution.

• Monitored and refined teleoperator scripts for various campaigns to maintain high-quality communication.

• Managed and consolidated databases to support targeted marketing efforts.

• Oversaw and optimised budgets for Facebook Ads campaigns, maximising ROI.

• Generated and nurtured leads to achieve high conversion rates.

• Provided honest and objective advice to customers, ensuring their needs were met when purchasing Renault vehicles.

• Managed the database of previous leads to reactivate potential opportunities and drive engagement.

• Prospected new clients and maintained consistent follow-up to build strong relationships.

• Oversaw the entire sales closing process, ensuring customer satisfaction and target achievement.

• Played a key role in the official launch of the New Renault Koleos, a premium-range vehicle, driving awareness and sales.

• Resolved conflicts and negotiated mutually beneficial agreements, fostering long-term partnerships.

• Managed incoming calls from web-registered clients and social media users interested in Renault vehicles, ensuring prompt and professional engagement.

• Scheduled and coordinated appointments for sales advisors at their respective agencies to streamline the customer journey.

• Operated the full Sicop system to manage leads effectively across all branches in Guayaquil and the Cuenca office.

• Re-engaged past clients by revisiting outdated databases to recover lost opportunities and rebuild connections.

• Participated in Renault’s national sales funnel meetings, contributing insights and strategies to improve performance.