Jordan Lorence

Marketing lead at Positive, a B2B tech PR and marketing agency. Hired to develop our product and service offering, develop new business and upsell existing clients.

• Pitched, won and managed a content and comms project for an electoral candidate. Enriched voters data and divided into ICPs, developed messaging campaigns, managed a LinkedIn connects and email campaign, and advised on tone and topics. Candidate won the election.
• Developed, pitched and sold our AIOptimisation product (SEO for LLMs and AI) to 2 existing PR clients. Manage the relationship, providing insight and recommendations using our chosen software (Azoma).
• Pitched and won a mini e-book campaign to a new client in the B2B finance tech space (ongoing project). Currently negotiating an AIOptimisation audit with the same client.
• Run all internal BD campaigns, cleaned and enriched all contacts on our CRM, manage social media for Positive, Categorical (Sister company), The Difference Engine (Podcast) and our CEO. Managed internal recruitment campaign for three PR team members, updated our website (WordPress) with new branding, and product pages.

Managed all marketing team members, strategies and tactics across 3 international offices, reporting directly to the CEO and Group Operations Director.

Achievements (24 month period spanning Group Head of and Manager role)

• Implement an automation software for Marketing and Sales. Onboarded the software for 18 users, provided a 14x ROI for the business, and negotiated our contract for the next 12 months.
• Generated £287,017 (120% Target) from organic marketing activities across our website, LinkedIn and via direct marketing.
• Secured £1.4m worth of retained business over a 12 month period, creating all B2B proposals alongside our MD, landing one of MRL's largest clients to date.
• Upsold £310,000 worth of marketing services across 5 clients by leveraging the current candidate-led market, highlighting the clients blind-spots to sell market-mapping projects for critical vacancies.
• Reduced marketing spend by 30% YoY by putting our SEO out to tender, negotiating with our website provider on a new 2-year contract and website build, and optimising our paid marketing spend across social media.
• Successfully pitched new ideas to SLT to support sales by creating new routes to market (Women In Semiconductors Podcast and Roundtable events), leveraging our brand, heritage and network to secure reputable guests.
• Created a project management deck to be used cross-company to ensure every department was prepared and informed throughout any given project or proposal.
• Managed all PR efforts, resulting in MRL being featured across The Sunday Times, The Guardian, HR Magazine, EE Times and dozens of industry relevant publications.
• Hired a team of 3 international marketing executives in each of our offices - first time in company history.
• Achieved the highest converting month in MRL history (September ’23) for clients and candidates - 182 enquiries.
• Average 2 client enquiries every week as a result of brand building and SEO.
• 951% increase in top 10 rankings for industry relevant search terms.
• 340% Increase in overall rankings across Google.
• 365% increase in traffic to website.
• 115% increase YoY in conversions via website (B2C & B2B).
• Oversaw the design and launch of company charity (Fred Stone Foundation).

• Worked closely with recruitment team to generated leads for multiple new clients & candidates
• Regular reporting to SLT and quarterly internal presentations on department ROI and strategies to the wider business
• Work closely with SEO agency to increase organic traffic to the website, resulting in record-level candidate and client generation via website
• Recruited, onboarded and trained a marketing executive to work alongside me at group level
• Managed tender process for website provider, SEO and software providers
• Designed and Launched brand new company website
• Branded & Launched Women in Semiconductors Podcast & industry roundtable events

Joined MRL after a 6 month period without a Marketing team.

• Brought all suppliers back up to speed, set frameworks and KPI’s to keep them accountable, resumed all marketing activities across various channels (website, social media, direct marketing B2C & B2B)
• Created 2x monthly newsletters - 14k subscribers over 12 month period (Semiconductor Monthly), 5k subscribers in 24 hours (Tech Talks)
• Supported sales team by generating leads for multiple new clients & candidates resulting in live vacancies and successful placements

Multiple roles across Customer service, marketing and sales.