Jordan Aliker-Bates

• Worked in a local food bank in Peterborough where we helped organize and categorize the foods donated.

• Worked in a community garden volunteering for the day to tidy the area, plant new trees and tidy the area for visitors from schools to appreciate.

My experiences in team management and Retail Media channels landed me a position with VML (Formally Wunderman Thompson) as a Retail Media Lead Position.

The position was presented to me as a new channel and proposition to add to VML's current commerce arm. Its an area with no expertise and wanted me to bring mine, educate the teams around me, build my own team and create my own projects within the agency.

Using my managerial attributes that were learnt and developed at Quotient previously, I went straight to work in creating a well ran retail media channel.

From nothing in April 2022 I won my first scope of work by end of May and grew Gross Revenue 2022 to 2023 by 350% then again by 200% from 2023 to 2024 and 2024 to 2025 grew to 210%.

My team today has 9 annual clients, 3 scope by scope clients and marginal workflow of 60%.

• Company Overview: US tech giants Quotient Technology
• Working towards performance of brands on the retailer sites and expecting the program agreed with the brand and our company.
• Average deal was $10,000 value and have worked on deals up to $1.2 million annual.
• Educating and training three separate teams on best techniques, tips and tricks to getting the best for brand performance online using internal sources, data studio reports and SQL reports.
• Taking average monthly spend in October 2019 from $100,000 by myself to taking us to $3.5m monthly with a team of 15 people to date.
• US tech giants Quotient Technology
• Moved from a small team of 15 to a wider organization structured team across multiple countries with a staff size of over 1000.
• Faced challenges in being taken seriously due to age when joining larger team calls.
• Reduced staff turnover with an effective motivation strategy.
• Increased team cohesion by implementing regular feedback sessions.

• Volunteered at the local Whittlesey youth club during the 6 weeks holiday.
• Communicated with younger people and gave them advice about the move from primary school to secondary school.