Jonathan Smith
Kidderminster,Worcestershire
Summary
A highly experienced charity marketer, fundraiser and manager, I have led on campaigns that tell compelling stories to generate income for charities, acquire supporters and keep them. I have developed supporter retention journeys to make sure that people engage with charities, and stay engaged. I am a highly effective line manager and have managed people in a variety of income generation and marketing roles, developing them to become strong fundraisers and marketers. Also marketing events to audiences, I have been focused on the customer experience.
Overview
22
22
years of professional experience
2
2
years of post-secondary education
Work history
Direct Marketing Manager
Mercy Corps
Remote
2024.04 - Current
- Led team to craft effective donor engagement strategies across humanitarian aid
- Developed agile environments for effective response to humanitarian emergencies
- Expanded channel usage for charity, led digital messaging integration
- Enhanced appeal format increasing income by 120% from previous appeal
- Led initiatives to increase average gift amount, achieving a 40% growth during tenure
Individual Giving Manager
Ronald McDonald House Charities
Sutton Coldfield
2022.09 - 2024.04
- Oversaw Individual Giving team to ensure successful delivery of fundraising activities meeting revenue goals
- Managed direct marketing appeals through all channels, leading cross-team collaboration
- Introducing new giving mechanisms to the charity, including a virtual gifts offering and a lottery programme
- Developed legacy giving programme, enhancing outreach through Free Wills Month initiative
- Leading a supporter journey group to create a stewardship programme that maximises each supporter's engagement with the charity across all income streams, focusing on retention and development
Head of Marketing
Zoë's Place Baby Hospice
Coventry
2021.11 - 2022.09
- Crafted strategy to elevate small charity's profile locally and nationally
- Spearheaded multi-site teams to execute multi-channel marketing campaigns enhancing charity awareness
- Promoted fundraising events, appeals and campaigns to recruit participants and donors
- Coordinated stewardship initiatives for diverse stakeholders
- Delivering internal and external communications to stakeholders
- Writing press releases and building relationships with local media to increase the public presence of the charity
Marketing Manager
Stroke Association
Bromsgrove
2016.09 - 2021.10
- Planned and oversaw delivery of marketing strategy to engage external stakeholders
- Collaborated with executive directors to map audience journeys for stakeholder acquisition and retention
- Collaborated with external agencies to produce engaging assets for enhanced customer experiences
- Managed marketing officers and supervised marketing strategy delivery
- Collaborated with data team for precise data segmentations in marketing campaigns
- Evaluated marketing campaign KPIs for strategic charity budgeting
- Collaborated with third sector organisations, local government and NHS to elevate Stroke Association
- Organised marketing events ensuring optimal delegate experience
- Led national appeals on six-month secondment to Individual Giving team
Marketing Officer
CPAS
Coventry
2014.11 - 2016.08
- Developed and executed marketing strategies for diverse charity products and services
- Collaborated with agencies and suppliers to achieve publicity campaign goals
- Managed multi-channel advertising campaigns and social media strategy to promote charity services
- Supported daily operations of fundraising department, including appeal assistance
Direct Marketing & Digital Senior Executive
Refuge
London
2014.08 - 2014.11
- Developed and implemented strategy for Christmas direct marketing appeal driving individual giving income
- Developed and implemented online fundraising strategies using social media and online advertising
- Developed fundraising strategy for legacy and in memoriam gifts
- Directed team of administrators for individual giving campaigns
Direct Marketing Coordinator
United Christian Broadcasters
Stoke-on-Trent
2012.01 - 2014.08
- Planning an individual giving fundraising strategy, organising and delivering day to day tasks that will ensure successful implementation of the strategy across a variety of channels, with the responsibility of an income of £6.75 million across acquisition and retention of supporters
- Integrating direct mail fundraising campaigns with radio, TV, social media and telephone fundraising campaigns through the charity's media platforms
- Analysing fundraising campaigns and business processes utilising complex queries and reporting through the CRM system Raiser's Edge making adjustments to maximise ROI
- Line managing members of the fundraising team across various areas of responsibility
Sales Manager
MJS IT Services Ltd.
Kidderminster
2009.11 - 2011.12
Third Party Capture Claims Monitor
Gemini Vehicle Solutions Ltd.
Kidderminster
2007.06 - 2009.11
Store Supervisor
Co-Operative Superstore
Kidderminster
2005.06 - 2007.05
Marketing Officer
The Money Club Ltd.
Birmingham
2003.07 - 2004.12
Education
Chartered Management Institute Level 3 diploma - Leadership and Management
Chartered Management Institute
UK 2018.09 - 2020.06
3 A-Levels - C-D
Wolverley High School
1 AS-Level - C
Wolverley High School
10 GCSEs - A-C
Wolverley High School
Skills
- Campaign management
- Market Analysis
- Data Evaluation
- Email Campaign Management
- Direct Marketing Strategies
- Database oversight
- Social media campaign management
- Customer segmentation expertise
- Creative content production
- Copywriting Expertise
- Conversion rate improvement strategies
- Prospecting and lead generation
- Budget planning and financial management
- Agile Communication Skills
- Market Analysis and Trend Insight
- Cross-Functional collaboration
- Result-Oriented approach
Affiliations
- Hiking
- Football coaching
- Travel
References
References available upon request.
Timeline
Direct Marketing Manager
Mercy Corps
2024.04 - Current
Individual Giving Manager
Ronald McDonald House Charities
2022.09 - 2024.04
Head of Marketing
Zoë's Place Baby Hospice
2021.11 - 2022.09
Chartered Management Institute Level 3 diploma - Leadership and Management
Chartered Management Institute
2018.09 - 2020.06
Marketing Manager
Stroke Association
2016.09 - 2021.10
Marketing Officer
CPAS
2014.11 - 2016.08
Direct Marketing & Digital Senior Executive
Refuge
2014.08 - 2014.11
Direct Marketing Coordinator
United Christian Broadcasters
2012.01 - 2014.08
Sales Manager
MJS IT Services Ltd.
2009.11 - 2011.12
Third Party Capture Claims Monitor
Gemini Vehicle Solutions Ltd.
2007.06 - 2009.11
Store Supervisor
Co-Operative Superstore
2005.06 - 2007.05
Marketing Officer
The Money Club Ltd.
2003.07 - 2004.12
3 A-Levels - C-D
Wolverley High School
1 AS-Level - C
Wolverley High School
10 GCSEs - A-C
Wolverley High School