Jonathan Smith
Manchester
Summary
Dedicated Sales and Marketing Manager offering 15/16 years of Events Industry expertise. Focused on the continued achievement of sales targets through exceptional client management, selling delegate space/sponsorship packages throughout the period.
Bringing extensive expertise to the development of target-hitting campaigns. Meticulously delivering event promotions to detailed specifications through for continued client satisfaction.
Offering strong interpersonal and communication skills, with knack for creative problem-solving and teamwork. Knowledgeable about customer relationship management and digital marketing strategies.
Overview
25
25
years of professional experience
7
7
years of post-secondary education
Work history
Delegate Sales & Marketing Manager
Open Forum Events
Manchester, Greater Manchester
2013.10 - 2024.11
- Managed and motivated sales team for enhanced performance.
- Attended international trade shows, broadening network and industry knowledge.
- Responsible for selling delegate tickets/sponsorship packages to clients
- Developed marketing plans to support department strategies.
- Looking and google analytics and analysing performance
- Followed up on sales leads by introducing new CRM software, increasing lead conversion.
- Represented organisation to public at trade exhibitions and conventions, driving awareness of future events
- Built long term client relationships
- Creating mailshots for all events live
- Lead generation
- Research event topics and briefed the team selling on a particular event
Telesales executive
Baines & Ernst
Manchester, Lancashire
2012.01 - 2013.10
- Built rapport with customers for effective telesales promotion.
- Generated leads through cold calling, resulting in increased sales opportunities.
- Provided product information to prospective customers to encourage purchases.
- Used persuasive selling techniques to convert enquiries into sales.
- Collaborated with team members to achieve collective sales targets.
Delegate sales executive
PSCA
Manchester, Lancashire
2008.07 - 2011.11
- Worked closely with event coordinators to understand specific requirements for each event.
- Exceeded targets by adopting aggressive yet strategic selling techniques.
- Secured repeat business through exceptional relationship management skills and consistent follow-ups.
- Improved efficiency with rigorous follow-up calls to potential delegates.
- Assisted in event planning, ensuring smooth execution of delegate sales operations.
Customer service officer
Royal Bank of Scotland
Manchester, Lancashire
2005.06 - 2008.02
- Processed payments swiftly for improved customer experience.
- Identified counterfeit notes whilst handling cash, ensuring financial security.
- Balanced till at end of day, maintaining accurate records.
- Communicated product information to customers, driving informed purchases.
- Trained new cashiers on policies and procedures to maintain standards.
Menswear Manager
BHS
Manchester, Lancashire
2000.03 - 2005.01
- Managed daily operations of a high-end men's fashion store, ensuring smooth functioning and customer satisfaction.
- Dealt with customer complaints professionally, upholding the shop's reputation for excellent service.
- Maintained store cleanliness with detailed checklists and periodic inspections.
- Advised customers on size selections to suit fit and shape requirements.
- Promoted new stock persuasively to increase high-value sales.
Education
Certificate of Higher Education - Business
Bury College
Bury 1997.09 - 1999.06
GCSEs - All
King David High School
Manchester 1991.09 - 1996.06
Skills
- Business development
- Retail marketing
- Sales techniques
- Relationship Management
- Google Analytics
- Client Relationships
- Sales and marketing strategy
Affiliations
- Football, Music
Timeline
Delegate Sales & Marketing Manager
Open Forum Events
2013.10 - 2024.11
Telesales executive
Baines & Ernst
2012.01 - 2013.10
Delegate sales executive
PSCA
2008.07 - 2011.11
Customer service officer
Royal Bank of Scotland
2005.06 - 2008.02
Menswear Manager
BHS
2000.03 - 2005.01
Certificate of Higher Education - Business
Bury College
1997.09 - 1999.06
GCSEs - All
King David High School
1991.09 - 1996.06