Jonathan Edward
London
Summary
Commercially driven retail management professional with over 18 years of experience in premium and luxury menswear, delivering exceptional customer experiences while consistently exceeding sales targets and key performance indicators (KPIs). Proven track record of driving revenue growth through expert styling consultations, relationship building and a customer-first approach that fosters long-term loyalty and repeat business. Experienced in leading and developing high-performing teams, optimizing store operations, implementing visual merchandising standards and maintaining effective inventory controls to maximize profitability. Skilled at analyzing commercial performance, coaching colleagues to achieve sales objectives and creating an engaging shopping environment that reflects brand excellence. Recognized for strong leadership, commercial awareness and a passion for delivering outstanding results in fast-paced retail environments.
Overview
22
22
years of professional experience
Work history
Assistant store manager
Suit Direct
London Fenchurch
2025.08 - Current
- Deliver Bespoke Wedding Styling/Personalized Wardrobe consultations, recommending tailored menswear, formalwear, accessories and complementary products, driving cross-selling opportunities and improving average transaction value (ATV) through tailored product recommendations.
- Support visual merchandising execution by implementing seasonal campaigns, product launches, and promotional activity, helping to enhance customer experience, increase product visibility, and improve sales performance.
- Manage stock availability through effective replenishment, inventory control, cycle counting and stock transfer processes, maintaining high stock accuracy, and minimizing lost sales opportunities.
- Monitor daily sales performance and identify opportunities to improve conversion rates, average transaction value, basket size and customer retention.
- Contribute to promotional campaigns, seasonal launches and commercial initiatives, supporting increased footfall, customer.
- Collaborate with store management to maintain operational excellence, ensure compliance with company policies and achieve commercial objectives.
- Manage daily store operations including opening and closing procedures, cash reconciliation, banking processes and security controls, ensuring compliance with company policies and operational standards.
- Resolve complex customer queries, returns and complaints professionally, maintaining high customer satisfaction levels and protecting brand reputation.
- Monitored sales performances daily, identified slow-moving products and took corrective actions promptly.
- Assisted in recruitment process to build a high-performing retail team.
- Collaborated closely with Store Manager to develop marketing strategies that drove footfall into the shop.
- Enhanced customer service by training store staff on product knowledge and sales techniques.
Assistant store manager
Moss Bros
Wimbledon
2025.01 - 2025.07
- Support the Store Manager in delivering the commercial and operational performance of a high-volume menswear retail store, ensuring sales, profitability and customer service objectives are consistently achieved.
- Lead, coach and motivate a team of sales associates, setting clear performance expectations and fostering a customer-centric culture focused on exceeding sales targets.
- Deliver a premium customer experience by providing expert styling advice across formalwear, business attire and casual collections, building long-term customer loyalty and repeat business.
- Oversee visual merchandising execution, ensuring displays remain commercially attractive and aligned with seasonal campaigns and brand standards.
- Assist with recruitment, onboarding, coaching and performance management, supporting the development of high-performing retail teams.
- Produce trading reports, analyzing sales trends, and recommending initiatives to maximize revenue opportunities.
- Deputise for the Store Manager, assuming full responsibility for store operations, team leadership and commercial performance during periods of absence.
Store Supervisor/Senior Sales/Suit Specialist
Hackett
London
2021.11 - 2024.11
- Created a memorable, high-end brand experience for all customers through excellent product knowledge, impeccable customer service and visual merchandising.
- Achieved and surpassed store KPI’s through upselling bespoke tailoring services
- Opened and closed the store in line with company procedures
- Managed a team of sales associates, achieving and exceeding monthly sales targets.
- Performed merchandising tasks to ensure products were displayed effectively and attractively.
- Provided exceptional customer service to resolve inquiries and complaints in a timely and professional manner.
- Trained new employees on product knowledge, sales techniques, and store policies.
- Assisted in inventory management and stock replenishment to ensure products were always available to customers.
- Collaborated with store management to create and implement strategies for improving sales performance.
- Participated in staff meetings and provided input on ways to increase store productivity and efficiency.
- Utilised POS systems to process transactions, track sales data, and generate reports for management.
- Covert Garden & Saville Row
Senior Sales Executive
TM Lewin
Chelsea
2018.05 - 2020.08
- Delivered a 5-star service to customers building rapport easily and ensuring that all clientele received the full tailoring experience.
- Utilised strong sales techniques to drive sales and benefits to not only achieve but exceed sales targets. Recognised as top sales performer.
- Acted as a mentor and trainer to the team to share product and tailoring knowledge and sales expertise, leveraging individual talents to drive sales.
- Supported management team in delivering and exceeding store KPI’s and increasing customer retention in challenging climate.
- Developed in-depth product knowledge and understanding of the features & benefits of a range of suit fabrics and suit manufacturing.
- Managed store operations, trained staff, and exceeded sales targets as a Store Supervisor
- Oversaw a team of sales representatives, achieving record-breaking sales results as a Senior Sales Advisor
- Assisted customers in selecting suits and provided personalized styling advice as a Suit Specialist
- Coordinated inventory management and merchandising strategies to drive sales growth as a Store Supervisor
- Cheapside
Senior Sales Executive
Reiss Fashion Company
Chelsea
2017.11 - 2018.04
- Increased profit by over 20% through generating and maintaining relationship with clients and effectively selling new products.
- Forged and nurtured impactful relationship with customers to cultivate loyalty, boosting customer satisfaction ratings.
- Networked with existing clients to provide upselling and cross selling opportunities.
- Maintained knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
- Trained, developed, and supervised new employees on sales techniques and store procedures.
- Performed merchandising tasks to ensure products were displayed effectively and attractively.
- Provided exceptional customer service to resolve inquiries and complaints in a timely and professional manner.
- Assisted in inventory management and stock replenishment to ensure products were always available to customers.
- Kings Road
Senior Sales Executive
House of Fraser
Lakeside
2016.08 - 2017.07
- Assisted customers in determining the most beneficial services and products for their needs, leading to upsell opportunities and increased sales.
- Handled high volume of calls and provided feedback customer questions.
- Tracked customer preferences and provided feedback to the regarding trends and defect records.
- Dealt effectively and efficiently with customer concerns and compliments in line with the store cleanliness and housekeeping standards.
- Received, processed, and approved refunds and exchanges and cashed up at takings at the end of trading.
- Delivered an exceptional customer experience ensuring all customers had the highest level of personal service whilst representing the company and its core values.
Suit Specialist
Thomas Pink Company
2015.05 - 2016.06
Senior Sales, Sales Advisor, Sales Manager
Thomas Pink Company
2004.08 - 2015.02
- Performing in a variety of sales focused roles, I worked for House of Fraser, Lakeside, Austin Reed, Regent Street, Hawes & Curtis Flagship, Jermyn Street, River Island, Wood Green and Next in Marble Arch.
Education
BA - Physical Education
Lagos State University
LagosSkills
- Exceptional Customer Service
- Objection and Complaint Resolution
- Exceeding KPI’s & Sales Targets
- Networking and Relationship Building
- Product Knowledge
- Visual Merchandising
- Team building, development and Training
- Microsoft Word, Excel & PowerPoint
- Business Development
- Selling
PROFESSIONAL TRAINING
- Product knowledge and managerial training - TM Lewin
- Dealing with complaints - TM Lewin
- Measurement and skills training course - House of Fraser
- Bespoke training and fitting - Moss Bros
- 7-day course Made to measuring and fitting - Austin Reed.
- Fabric and clothing fitting 10-day course - Reis
Timeline
Assistant store manager
Suit Direct
2025.08 - Current
Assistant store manager
Moss Bros
2025.01 - 2025.07
Store Supervisor/Senior Sales/Suit Specialist
Hackett
2021.11 - 2024.11
Senior Sales Executive
TM Lewin
2018.05 - 2020.08
Senior Sales Executive
Reiss Fashion Company
2017.11 - 2018.04
Senior Sales Executive
House of Fraser
2016.08 - 2017.07
Suit Specialist
Thomas Pink Company
2015.05 - 2016.06
Senior Sales, Sales Advisor, Sales Manager
Thomas Pink Company
2004.08 - 2015.02
BA - Physical Education
Lagos State University