JONATHAN DELALLEAU REID
London,ENG
Summary
If you need someone who combines strategic vision with hands-on experience, and believes people drive results, I am your new talent. Over 15 years, I've grown from sales assistant to country manager across four Northern European countries, gaining adaptability, cultural intelligence, and resilience. Known for balancing firmness with empathy, I empower teams, foster recognition, and create environments where well-being and performance go hand in hand. Skilled in driving commercial strategy, customer-centricity, and operational excellence, I'm ready for a new challenge where I can inspire, innovate, and deliver exceptional results.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Country Manager
Sandro
London
01.2017 - Current
- Strategically drove sales performance, achieving £35M annual revenue across 20 POS and 145 employees.
- Implemented commercial strategies to maximize profitability and sustain growth.
- Championed customer-centricity, ensuring best-in-class service and brand standards.
- Led talent development, succession planning, and coaching to build high-performing teams.
- Managed operational excellence, including stock control, loss prevention, and compliance.
- Collaborated with stakeholders to deliver store openings and optimize regional performance.
Concession Manager
Sandro
London
01.2016 - 01.2017
- Increased annual performance by £1M vs LY through targeted sales strategies.
- Built strong partnerships with Selfridges to enhance brand visibility and customer experience.
- Optimized visual merchandising and stock management for commercial impact.
Store Manager
Sandro
London
01.2016 - 12.2016
- Turned seasonal deficit from -50% to +30%, driving profitability through team coaching and KPI focus.
- Raised store standards in customer experience, merchandising, and operational compliance.
Concession Managers Ladies & Menswear
Sandro
Amsterdam
01.2013 - 01.2016
- Opened new men's corner and ensured financial performance and excellence in customer service.
- Coached and developed team to deliver KPIs and brand standards.
Assistant Manager Boutique
Sandro
Brussels
01.2012 - 01.2013
Sales Assistant
The Kooples
Lille
01.2010 - 01.2012
Sales Assistant
Galeries Lafayette
Lille
01.2009 - 01.2010
Education
University of Healthcare & Engineering ILIS
Lille (France)05.2009
University of Medecine Warembourg
Lille (France)05.2006
Skills
- Sales leadership
- Financial analysis & Forecasting
- Strategic Planning & Commercial Delivery
- Customer Experience Leadership
- Operational Excellence & Compliance
- Talent Development & Succession Planning
- Data Analysis & KPI Management
- Change Management & Situational Leadership
- Problem-solving & Conflict Resolution
Languages
French Native,
English, C2 Proficient,
Dutch A1 Beginner
Personal Information
- Nationality: French & British
- Marital Status: Married
- Driving License
Certification
London School of Business Administration - Budgeting & Forecasting
Timeline
Country Manager
Sandro
01.2017 - Current
Concession Manager
Sandro
01.2016 - 01.2017
Store Manager
Sandro
01.2016 - 12.2016
Concession Managers Ladies & Menswear
Sandro
01.2013 - 01.2016
Assistant Manager Boutique
Sandro
01.2012 - 01.2013
Sales Assistant
The Kooples
01.2010 - 01.2012
Sales Assistant
Galeries Lafayette
01.2009 - 01.2010
University of Healthcare & Engineering ILIS
University of Medecine Warembourg