Jonathan Baker
Berlin, Germany
Summary
Seasoned marketing and community professional with over 16 years of experience in crafting compelling brand narratives, digital storytelling, and audience-focused content strategies. Expertise in creating impactful campaigns that drive engagement and elevate brand visibility, with a proven track record in entertainment, tech, and culture sectors. Passionate about leveraging emerging trends and insights to deliver innovative content that resonates, builds communities, and strengthens brand loyalty.
Overview
16
16
years of professional experience
Work history
Marketing & Community Manager
Torpor Games
Berlin
04.2025 - Current
- Lead marketing, social media, publishing, and community activations across two live gaming IPs, the studio brand, and three upcoming titles.
- Manage paid and volunteer community moderators, fostering healthy player communities on Reddit (31K subscribers) and Discord (12.2K members).
- Produce high-engagement community content, including monthly newsletters reaching 26K+ subscribers.
- Build and maintain strategic relationships with platform partners (Xbox, PlayStation, Nintendo, Apple, Google), press, content creators, and key stakeholders.
Specialist in Marketing, Content, and Copywriting
Baker Baker and Baker (Freelance)
Berlin, Germany
05.2019 - Current
- Various copywriting and content projects, including web and landing pages, content marketing, SEO content, blog writing, copy editing, and proofreading.
Brand Manager
CloudKid
Berlin, Germany
06.2021 - 04.2024
- In charge of all data-driven brand and community activations for CloudKid, while spearheading brand development for the label's artists.
- Managed social media calendars and content creation across the brand's platforms, including its YouTube channel with 5.3 million subscribers, while staying informed of industry trends.
- Created engaging content to enhance audience connection, collaborating closely with the design team. Increased the brand's Instagram following by 23%, elevating it from 105K to 129K followers.
- Monitored performance metrics and provided actionable insights to drive audience growth and campaign effectiveness.
- Established a groundbreaking strategic partnership with the Esports team, Into The Breach, marking CloudKid as the first music label to venture into the Esports industry.
- Orchestrated several successful partnership activations, including collaborations with Razor and XPPen.
Brand and Community Manager
Tempo
Berlin, Germany
01.2020 - 12.2020
- Established and cultivated the brand identity and tone for the email client, Tempo.
- Orchestrated growth strategies and allocated budgets in alignment with quarterly KPIs.
- Developed content for growth through a combination of organic and paid initiatives.
- Conducted A/B testing to evaluate and analyze the efficacy of creative content.
- Supervised partnerships with influencers and content creators to enhance brand visibility and engagement.
- Managed the CRM feedback loop to optimize customer experiences and retention.
- Established the core community testing program, Tempo Pulse.
Head of Communications and Marketing Strategy
Klang Games
Berlin, Germany
05.2017 - 12.2019
- Planned and executed the communications strategy for the studio's upcoming simulation MMO game, SEED.
- Crafted all of SEED's online presence from its inception.
- Managed and a team of content creators and writers.
- Conceived and Co-Produced "The Life Cycle", a podcast aimed at generating interest in SEED beyond the conventional gaming audience.
- Averaged 12K page views per month through organic link-building and blog content.
- Worked closely with leading gaming industry stakeholders to secure valuable B2C and B2B media coverage.
Communications and Community Manager
Klang Games
Berlin, Germany
05.2015 - 02.2017
- Oversaw the creative strategy and community for the award-winning mobile game, ReRunners: Race for the World.
- Created copy for the in-game store and oversaw all content in-game.
Director of Content, Social Media and ePR
The Engine (now Ceedr)
Reykjavík, Iceland
10.2009 - 02.2015
- Spearheaded English-language content and social media campaigns, emphasizing SEO and SEM strategies. Promoted to the head of the department in 2011.
- Maintained direct communication with clients to ensure alignment with project objectives.
- Provided regular reporting and conducted analytics to assess campaign effectiveness.
Education
Bachelor of Arts - Music, Technology And Innovation
De Montfort University
Leicester, England /2004 - /2007
My Expertise
Community Growth
Community Moderation
Content Creation
Content Writing
Influencer and Partnership Management
Newsletter Distribution
Project Management
Proofreading
SEO and SEM Practices
Social Media Analytics
Social Media Management
Strategy Planning
Storytelling
Team Leadership
Proficient In
Adobe Affect Effects
Adobe Premiere Pro
Adobe Photoshop
Brevo
Canva
CapCut
Content Management Systems (WordPress, Squarespace, etc.)
Discord Moderation and Management
Google Analytics
Google Workspace
Jira
Mailchimp
Notion
Shopify
Slack
Social Analytical Tools
Social Media (Instagram, TikTok, LinkedIn, etc.)
Social Media Planning Tools (later.com, Sprout Social, etc.)
YouTube Studio
Interests
Fashion
Fitness
Ecommerce
Music Performance
Music Production
Video Games
Fun Fact
In 2014, I Co-Founded a non-profit, extreme music festival & community gathering in Iceland called Norðanpaunk.
Timeline
Marketing & Community Manager
Torpor Games
04.2025 - Current
Brand Manager
CloudKid
06.2021 - 04.2024
Brand and Community Manager
Tempo
01.2020 - 12.2020
Specialist in Marketing, Content, and Copywriting
Baker Baker and Baker (Freelance)
05.2019 - Current
Head of Communications and Marketing Strategy
Klang Games
05.2017 - 12.2019
Communications and Community Manager
Klang Games
05.2015 - 02.2017
Director of Content, Social Media and ePR
The Engine (now Ceedr)
10.2009 - 02.2015
Bachelor of Arts - Music, Technology And Innovation
De Montfort University
/2004 - /2007