Summary
Overview
Work history
Education
Skills
Certification
Hobbies and Interests
Accomplishments
My Value Add
Top net new wins / customer engagements (EUC/DaaS) at AWS
Affiliations
Languages
Timeline
Generic

Jon Smith

Huddersfield,United Kingdom

Summary

Self-motivated Cloud and AI Solution Specialist with 20+ years’ experience driving digital transformation for enterprise clients, leveraging Microsoft Azure and multi-cloud platforms. Recognized for bridging technical depth and strategic customer engagement, leading high-impact solutions across Cloud, , Desktop, and AI, Adept at inspiring teams and customers to envision, design, and deliver secure, scalable, and innovative cloud services.

Overview

21
21
years of professional experience
2013
2013
years of post-secondary education
1
1
Certification

Work history

Senior End User Compute Specialist Sales

AWS
07.2020 - 08.2025
  • Overlay cloud, desktop & AI specialist aligned to UK Enterprise verticals: Energy, FSI, & Retail/CPG
  • Specialist Seller of 2024 Salesperson of year - Migrations & Modernisation team (9 sellers)
  • Specialist Team of 2024 - Migrations & Modernisation team (9 teams)
  • Specialist Team positive influencer award 2024 (84 employees)
  • Recognised by colleagues with 7 AWSome awards since Q4 2024
  • Achieved 131% of target in 2024: $4.09m attainment v $3.11m quota
  • 92% in 2023 (inc. covering Benelux region and orchestrating EMEA EUC partner program)
  • 127% in 2022
  • 131% in 2021
  • Spearheaded strategic global partnership with Citrix, winning 3 net new strategic customers with total contract value of > $15m+

Account Director

Node4
02.2019 - 01.2020
  • Cloud (hybrid), co-location, collaboration, continuity & connectivity services managed services provider
  • Sole Account Director managing & growing their largest strategic accounts from $2.3m spend to $4.5m per annum
  • Drove cloud adoption and optimization, focusing on data centre exit, application modernization and operational efficiency

Client Director (Interim)

Datanics Ltd
03.2018 - 01.2019
  • Reseller of cloud, backup & recovery and security-based solutions increasing services revenue performance by 130% and signing 5 net new customers

Strategic Account Director

Rackspace (formerly Adapt)
08.2015 - 02.2018
  • Global public, private and hybrid cloud provider specialising in Azure
  • Management and growth of high spending strategic accounts - Greencore, Cabinet Office, Natural England/Defra, Renold PLC, & Card Factory. Combined spend of £4.9m per annum @ peak
  • Achieved growth from £1.5m p.a. to £2.8m p.a. with Greencore
  • 189% of target in year 1, highest performing salesperson in the business & Adapt “Account Manager of the Year FY17”

Business Manager

Atlas Cloud
01.2014 - 08.2015
  • Developed Key Strategic Relationship with Citrix for Desktop as a Service solutions.

Account Manager

Virgin Media Business
07.2013 - 08.2014
  • Account Director at Royal London – achieved revenue growth of £500k per annum via elevating relationship into C Suite
  • Developed new strategies with a focus on customer retention.

05.2012 - 07.2013
  • One-year sabbatical completing a Business Management degree, achieving a 2:1 grade, whilst building & growing my wife’s marketing business which continues to perform well today

Senior Account Manager

Esteem Systems Ltd
10.2010 - 05.2012
  • Achieved highest performing newcomer award in 2011
  • Won net new £500k desktop transformation contract with Cumberland Building Society for in branch and head office desktop transformation via C Suite relationship
  • Rebuilt a key, failing relationship resulting in a 3 year, £1.7m p.a. deal with Irwin Mitchell, achieving the company's 1st every managed services deal

Senior Account Manager

SunGard Availability Services
10.2004 - 10.2010
  • Company Overview: Global market leader in Business continuity, DR, & hosting
  • Qualified for 100% club in 2009, 2008, 2006, 2nd best UK performer 2008 increased annual run rate on strategic accounts by over 400%
  • Exceeded software (On premise & SaaS) & consultancy targets every year - performing at 130% on average
  • Won 25 net new accounts including several with spend > £1m including O2, Investec, Rensburg Sheppards

Education

BA/BSc Open Degree - Business Management

Bolton University
Manchester
09.2010

Skills

  • Strategic account management
  • Cloud & AI solution delivery
  • AWS services expertise
  • Data centre exit expertise
  • Cloud investment optimization
  • Stakeholder management & C-suite experience & expertise
  • Team mentorship
  • Whiteboarding and story telling via plain business speak

Certification

  • SPIN selling - Huthwaite International
  • Negotiation & QUIS selling - SBR Consulting
  • Whiteboard Strategies – Mark Edwards
  • AWS, Azure, Dell, HP, & EMC sales accreditations

Hobbies and Interests

Family, golf, football, swimming, self-development

Accomplishments

  • AWS – Individual Salesperson & MDU Specialist team winners in 2024
  • AWS – Described as “the glue of our team” – Forte feedback from colleagues
  • AWS – developed key strategic relationship with Citrix inc. opportunities for > 150k users
  • Adapt - Digitally transforming Greencore PLC from on-premise infrastructure to private cloud plus winning 1st AWS workload win for Skype
  • Adapt - Account Manager of the year (FY17), 189% of target achieved
  • Esteem – Won desktop deal to deliver Citrix across all branch and head office users
  • Esteem - Salesperson of the month January 2011 & September 2011
  • SunGard - 100% Club qualifier 2009, 2008, 2006, exceeded consultancy targets yearly
  • SunGard - Saving Irwin Mitchell from disaster & preserving their reputation, during the Sheffield floods of 2007, via a fully invoked workplace recovery invocation
  • Kingswell – winning the EMC Storage Partner of the Year award via Manchester City Council Information Lifecycle Management deal in 2004 - £2m win
  • Kingswell - Salesperson & employee (voted by colleagues) of the Year 2004

My Value Add

  • Experience: 37-year career in IT, 10 years in technical roles, 22 as a senior account manager/account director and 5 years @ AWS as EUC specialist seller
  • AWS network: UK Energy team, AST team (Jon Hammant) & EAMM team (Matt Atkinson) plus many others both in UK and US
  • Account Management mode of operandi – with both Greencore (Adapt) & Provident (Node4), spent 2.5 years & 1 year respectively orchestrating & growing spend, 2-3 days minimum on customer site both at the ‘coal face’ and in the boardroom
  • Partner management – for 2 years (2023 & 2024) I ran the EMEA EUC partner function, successfully developing existing partners and recruiting net new
  • EMEA team Subject Matter Expert on Microsoft Licensing with EUC (desktop operating system & Office), currently expanding to Windows Server & SQL

Top net new wins / customer engagements (EUC/DaaS) at AWS

  • UK Energy: RWE WorkSpaces & AppStream $1.4m spend in 2023/24 to replace Citrix
  • UK Energy: Scotia Gas 3,000+ users WorkSpaces & AppStream win to replace Citrix
  • UK Energy: Dyson 4500 users, AppStream net new win to deliver Siemens NX
  • UK Energy: EDF Retained over $2m of WorkSpaces revenue since lost to Microsoft
  • UK Energy: Tullow Oil: Won net new EUC workloads for WorkSpaces & AppStream
  • UK FSI: Experian Citrix on WorkSpaces Core as global standard - 131,000 users
  • UK FSI: MMC Citrix on WorkSpaces Core - 17,000 users
  • UK FSI: LSEG Spend growth of $900K in 2024, EUC spend of $13m in 2023/24
  • UK FSI: Direct Line $3m total contract value over 3 years – Citrix replacement
  • UK FSI: TP ICAP Increasing users from 1700 to 4600 with Citrix on WorkSpaces Core
  • UK Healthcare – Optibrium – AppStream ISV win to deliver their drug software
  • Ireland Healthcare: VHI Citrix replacement win - 600 developers with Accenture
  • Netherlands: Booking.com > $3m EUC spend since winning as a net new in 2021
  • Ukrainian Bank: > $500k spend since winning as net new customer in 2021

Affiliations

  • Family, golf, football, healthy mind & body

Languages

French
Elementary

Timeline

Senior End User Compute Specialist Sales

AWS
07.2020 - 08.2025

Account Director

Node4
02.2019 - 01.2020

Client Director (Interim)

Datanics Ltd
03.2018 - 01.2019

Strategic Account Director

Rackspace (formerly Adapt)
08.2015 - 02.2018

Business Manager

Atlas Cloud
01.2014 - 08.2015

Account Manager

Virgin Media Business
07.2013 - 08.2014

05.2012 - 07.2013

Senior Account Manager

Esteem Systems Ltd
10.2010 - 05.2012

Senior Account Manager

SunGard Availability Services
10.2004 - 10.2010

BA/BSc Open Degree - Business Management

Bolton University
Jon Smith