Jon Hamblin

Cybernet Consulting helps large brands find their way into gaming spaces. Consulted on projects for Universal Pictures , Gorillaz , Sybo , Ericksson , BBC , and many more.

• Conducted in-depth market research for clients, resulting in actionable insights that drove successful business strategies.
• Created successful gaming pitches for clients
• Enhanced client satisfaction by delivering customized consulting solutions tailored to their unique business needs.

As Creative Director at SuperAwesome Gaming, part of Epic Games I have created, pitched, designed and produced over 100 metaverse and gaming brand campaigns for Roblox , Minecraft and Fortnite , with brands like Armani , Adidas , Lego and many many more. My projects have won 3 Effie awards and a Cannes Lion . As a result of this work the agency was named one of the top 3 independent agencies in the world.

• Developed winning metaverse strategies across all top platforms (including Roblox and Fortnite) for Fortune 500 brands.
• Established clear performance metrics for creative team, driving accountability and continuous improvement efforts.
• Championed culture of creativity, encouraging team members to take risks and push boundaries in their work.
• Created award-winning campaigns that effectively communicated complex concepts to diverse audiences.

Worked as a Senior Producer on Fall Guys: Ultimate Knockout , a AAA Battle Royale-style game for PC/Consoles, published by Devolver Digital. Helped set up the production pipeline for the game, backstory, established pillars of
design, and produced and maintained budgets and schedules for the production period. At release it was the most downloaded PlayStation PSN game of all time.

• Fostered positive work environment, promoting open communication and trust among team members, leading to higher levels of job satisfaction and employee retention.
• Helped establish game's core identity, control scheme and look and feel
• Delivered high-quality content across multiple platforms, meeting or exceeding stakeholder expectations consistently.

Helped develop and launch theAntstream retro games streaming platform. As the creative driving force behind the product, defined the features, content and art direction, whilst managing a large production team.

• Mentored junior designers, fostering professional growth and enhancing overall team capabilities.
• Developed comprehensive style guides to maintain brand consistency across all channels.
• Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.

Worked with Cartoon Network to design and produce 15 mobile and HTMLS games in 2016, including Toon Cup 2016, Boomerang Sports and the BAFTA-nominated Adventure Time VR: I See Ooo. Toon Cup players have played over 50m matches since the game's release in June 2016.

• Led multiple outsourced projects, often producing 5-6 projects simultaneously.
• Delivered high-quality content across multiple platforms, meeting or exceeding stakeholder expectations consistently.
• Fostered a positive work environment, promoting open communication and trust among team members, leading to higher levels of job satisfaction and employee retention.

Big Ideas Digital was an award-winning app and web design agency. Produced projects for BBC , BP and Warner Bros , managing £1 m+ budgets. Designed Say What You See F2P games which spawned multiple #1 apps including the #30 highest grossing game on the App Store in 2011.

• Created award-winning designs that effectively communicated complex concepts to diverse audiences.
• Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
• Created compelling game concepts, including one of the first free-to-play games on the App Store.

Worked as a freelance writer for various publications, including Edge, SFX, PlayStation Official Magazine UK, Eurogamer and the Guardian .

• Editor for Guinness Book of Videogame Records 2008, which became a 2008 bestseller.
• Researched and wrote two books published by Carlton Books - We Love Mario and How To Be A Pro Gamer (Both available on Amazon ).

Edited footage and authored cover mounted DVDs for Future Publishing's entire games division, including PSW, Edge, Xbox World. Prior to that, Content producer for PlayNation at Dennis Publishing.

QA tested various Dreamcast games including Shenmue , MSR and Crazy Taxi in the run up to Christmas 2000.