Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Jolly (Jiangling) Cao

Manchester

Summary

Dynamic Director specializing in multi-vendor hardware sourcing and IT communication products with extensive experience in setting up regional branches and driving market expansion. Proven track record in achieving significant revenue growth, client retention, and strategic vendor negotiations. Bringing strong business development, strategic planning, and sales management skills to new opportunities.

Overview

20
20
years of professional experience

Work History

Director

Cherry Systems UK LTD
09.2023 - Current

Set up UK subsidiary for Little Cherry Systems, explore regional coverage for hardware sales, purchases on HP, IBM, Dell,Cisco products brand new and used equipment. Started IT communication products on Avaya and Jabra. Made £1M revenue in the first of business year for Cherry Systems UK.


Developed strategic pillars including multi-vendor hardware sourcing, hardware deployment, and maintenance contracts.

Enhancing service delivery across the Asia Pacific and the UK.

Sales Director, Business Development

Little Cherry Systems
04.2018 - Current

Little Cherry Systems is a leading multi vendor network, server and storage systems provider in the region. We provide a wide range of hardware and maintenance contracts for the enterprise data center.

Specialising in helping our customers for their sourcing or deployment in Asia, we have presence in Singapore, Malaysia,Hongkong and the UK. Our typical customer types ranges from from hardware distributors, data centers providers as well as third party maintenance and service providers. They in turn serve the end users from various industry segments, such as banking, insurance, telecommunications, manufacturing and government agencies running mission-critical IT operation.

Sales Director, Business Development

Little Cherry Systems UK Branch
11.2019 - 09.2023

Set up UK branch office in 2020, even there had been very challenging years during lockdown in 2021 and 2022 but we managed very well, added more product lines on IT communication products and increased used equipment business on HP.


Maintain our maintenance IT parts delivery in APAC and UK region, built up new business with a few more MA customers in the UK.


Improved client retention rates by fostering strong relationships and providing exceptional customer service.

Sales Manager

Procurri
06.2015 - 03.2018

Procurri is a leading global independent provider of IT lifecycle services and data centre equipment with an extensive reach spanning more than 100 countries.

I"m one of major GP contributors for Procurri APAC, maintain Cisco customers but also build up HP business in China market from zero.

  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.

Sales Development Manager

Opzoon Technology Co., Ltd
04.2014 - 05.2015

A provider of intelligent networking and cloud computing solutions, enhancing IT efficiency and reliability.


Led market exploration and penetration strategies for Opzoon’s IT networking products in the UK and Ireland, enhancing brand

visibility and engagement with key corporate clients.

Director of Sales

THT Systems
08.2004 - 03.2014

THT Systems is a IT products broker in Asia, led team achieved each year target. Annual turnovers of $10-12M USD from 2008 to 2013.

Drove market development in the US, UK, Europe, and set up new offices in Dubai and in California, USA.

  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
  • Managed team of sales representatives, providing guidance, coaching and support.
  • Connected with prospects through trade shows, cold calling and local-area networking.
  • Worked closely with product teams to understand customer needs and requirements.

Education

International Business Management

Tianjin NanKai University
Tian Jin China
07-2004

Skills

  • Strategic Planning
  • Business Planning
  • Issues Resolution
  • Negotiation
  • Contract and Vendor Management
  • Business Development
  • Crisis Management
  • Sales management

Languages

Chinese (Mandarin), English
Native language

Timeline

Director

Cherry Systems UK LTD
09.2023 - Current

Sales Director, Business Development

Little Cherry Systems UK Branch
11.2019 - 09.2023

Sales Director, Business Development

Little Cherry Systems
04.2018 - Current

Sales Manager

Procurri
06.2015 - 03.2018

Sales Development Manager

Opzoon Technology Co., Ltd
04.2014 - 05.2015

Director of Sales

THT Systems
08.2004 - 03.2014

International Business Management

Tianjin NanKai University
Jolly (Jiangling) Cao