Summary
Overview
Work history
Education
Skills
Affiliations
Accomplishments
Timeline
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Jolene Price

Melton Mowbray,UK

Summary

Results-driven professional with a proven track record of driving business growth through strategic partnerships and innovative solutions. Skilled in identifying opportunities, building strong client relationships, and executing strategic plans that deliver measurable success. With a deep understanding of market trends and the expertise to navigate complex business landscapes, I excel in uncovering new business models and revenue streams, resulting in increased profitability and sustained growth.

A natural leader, I inspire and empower teams to achieve their full potential by fostering collaboration and creating an environment where success thrives. My career in the events industry has been defined by a passion for delivering exceptional, high-impact experiences that consistently exceed client expectations. I thrive in fast-paced, dynamic environments and bring a keen eye for detail and a commitment to excellence to every project.

Overview

22
22
years of professional experience

Work history

Head of Business Development Europe

Pixl Evolution Ltd
London
09.2023 - 11.2024

As the Head of New Business at Pixl Evolution, I specialise in unlocking growth opportunities, fostering strategic partnerships, and crafting tailored solutions that bring brands' visions to life

  • Developed sustainable growth plans to enhance company profitability.
  • Boosted market presence by developing and implementing innovative business strategies.
  • With a passion for cutting-edge technology and a deep understanding of market dynamics, I lead with innovation and a focus on results
  • What I Bring to the Table:
  • Proven expertise in identifying and capitalising on new business opportunities
  • Strategic thinking to align client goals with Pixl Evolution's creative capabilities
  • A track record of building strong, lasting relationships with clients and stakeholders
  • Commitment to delivering exceptional value through tailored, forward-thinking strategies

Business Development Director - EMEA

Encore Global
Leicester/London
10.2021 - 09.2023

I managed a multi-regional team looking at new opportunities and incoming leads and prospecting.

  • Building a strategy and supporting the commercial vice president
  • Established strong business relationships to enhance the company's reputation.
  • Streamlined internal processes for improved efficiency.
  • Developed strategic plans with a focus on long-term growth.
  • Led team meetings, resulting in enhanced communication and productivity.
  • Identified potential partners for successful collaborations.
  • Implemented new marketing strategies, boosting brand awareness.
  • Delivered presentations at industry events to promote company products and services.
  • Negotiated contracts, securing favourable terms for the company.

Business Development Manager

Hawthorn Theatrical Ltd
Leicester/London
05.2019 - 09.2021

My role was to prospect new clients and nurture existing ones.


  • Drove revenue growth with innovative sales strategies.
  • Developing strategy, tactics, sales plans and profit targets
  • Secured new business opportunities by cultivating strong relationships with potential clients.
  • Developed strategic partnerships for sustained growth.
  • Streamlined processes to improve overall efficiency.
  • Identified market trends, resulting in enhanced product offerings.
  • Developing relationships with clients and maintaining customer relationships
  • Identifying and reporting on business opportunities in target markets
  • Representing the business at conferences, trade fairs and networking events
  • Maximising new business development opportunities

Sales, Events and Marketing Director

Rail Media
Leicester
03.2014 - 05.2019

My role is split across three areas of which I manage separate team's sales, events and marketing. I work alongside my teams to make sure we sales targets, increase the presence of the company by marketing and organise fresh and educational events for the sector.

  • Coordinated successful trade shows for increased brand exposure.
  • Sales- Ticket and sponsorship
  • Developing strategy, tactics, sales plans and profit targets
  • Developing relationships with clients and maintaining customer relationships
  • Identifying and reporting on business opportunities in target markets
  • Representing the business at conferences, trade fairs and networking events
  • Maximising new business development opportunities
  • Overseeing a sales team and setting a target
  • Recruiting and training sales staff
  • Working closely with clients to ensure they get the most effective coverage and content across the Rail Media platforms
  • Events
  • Produce detail proposals for the events (including timelines, venues, suppliers, legal obligations, staffing and budgets)
  • Research venues, suppliers and contractors, then negotiate prices and hire
  • Manage and coordinate suppliers and all event logistics (for example, venue, catering, and travel)
  • Liaise with sales and marketing teams to publicise and promote the event
  • Manage all pre-event planning, organising guest speakers and delegate packs
  • Coordinate suppliers, handle client queries and troubleshoot on the day of the event to ensure that all runs smoothly and to budget
  • Manage a team of staff, giving full briefings
  • Organise facilities for car parking, traffic control, security, first aid, hospitality and the media
  • Make sure that insurance, legal, health and safety obligations are followed
  • Produce post-event evaluation to inform future events
  • Marketing
  • Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
  • Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
  • Track marketing performance and return on investment and prepare weekly or monthly reports for management
  • Monitor and report on competitor activity
  • Oversee and manage the marketing budget


Share Holder - Marketing and Operations

Capital corporate solutions ltd
London - International travel , London
08.2013 - 03.2014

Retail to corporate clients of major sporting events worldwide and travel

  • Selling products by establishing contact and developing relationships with prospects, recommending events
  • Maintaining relationships with clients by providing support, information, and guidance
  • Driving and maximising sales and profitability
  • Monitoring and reviewing staff performance regularly
  • Event management and planning worldwide
  • Organising, preparing and arranging marketing materials, displays and website
  • International travel client hosting
  • Sales forecasting based on consumer buying patterns and sale trends
  • Product price negotiation with suppliers and clients
  • Customer account management
  • Liaising with overseas suppliers
  • Telesales and new business meetings


Share Holder -Key Account and Sales Office Manager

Athena Corporate Events
Camberley, Surrey
10.2012 - 08.2013

Retail to corporate clients of major sporting events worldwide and travel

  • Selling products by establishing contact and developing relationships with prospects, recommending events
  • Maintaining relationships with clients by providing support, information, and guidance
  • Driving and maximising sales and profitability
  • Monitoring and reviewing staff performance regularly
  • Conducted regular training sessions for new sales team members, enhancing their product knowledge.
  • International travel and client hosting
  • Sales forecasting based on consumer buying patterns and sale trends
  • Product price negotiation with suppliers and clients
  • Customer account management
  • New business meetings

Sales Executive and Customer Account Manager

Virtuosi Events and Travel ltd
International
03.2012 - 10.2012

Telesales - Retail to corporate clients of major sporting events worldwide and travel

  • Cold Calls
  • High-Pressure sales
  • Streamlined sales process to enhance operational efficiency and productivity.
  • Selling products by establishing contact and developing relationships with prospects, recommending events
  • Maintaining relationships with clients by providing support, information, and guidance
  • Driving and maximising sales and profitability
  • Customer account management
  • New business meetings

Dog groomer and appointment management

Dial A Dog Wash
Leicester, Leicestershire
10.2010 - 03.2012

My job role involved travelling around Leicestershire to appointments to look after all aspects of owners' need with their pet


  • Maintaining relationships with clients by providing support, information, and guidance
  • Styling with hand stripper, electric shaver and scissors
  • Shampooing and drying
  • Dog handling and restraint
  • Communication and customer care skills
  • Appointment management logic planning
  • Staff management
  • Maintenance of mobile saloon
  • Pet Id microchipping
  • Promoted business growth with high-quality pet styling services.

Owner - Canine Hydrotherapist

Holmcroft Canine Rehabilitation
Wymeswold, Leicestershire
02.2005 - 10.2010

My role as a Hydrotherapist was to use hydrotherapy techniques to help dogs recover from injury

  • Treatments are usually carried out for diagnosed conditions or injuries on dogs referred by a veterinary surgeon
  • I also did fun swims for dogs as a form of fun
  • I set up a fat club for overweight dogs and worked alongside the veterinary practices in my area to come up with a Weight Watchers type plan specific
  • The dog's needs
  • We managed both inpatients and outpatients as we have boarding facilities
  • To provide dogs with canine hydrotherapy
  • Appointment management/Boarding bookings
  • Staff management and training
  • Pool water management
  • Canine first aid
  • Working with owners and veterinary practices to manage, coordinate and deliver treatment plans, referral requests and appointment bookings
  • Create marketing plan to promote rehabilitation services through a variety of media, including website pages, leaflets and e-mails
  • Maintaining accurate patient records
  • Ensure professional letter writing and contact with referring practices and pet owners
  • Effective communication with clinicians, nurses, students, other staff and clients, to ensure that high levels of efficiency are maintained at all times

Home care assistant

Self Employed
Wymeswold, Leicestershire
02.2005 - 10.2010

Description: I was a carer for my mother-in-law after she moved into my home and after she was diagnosed with MS.


  • Ensured patient comfort by providing personal care services.
  • Assisted with personal hygiene to ensure health and well-being.
  • Managed dietary needs, resulting in improved nutrition.
  • Administered medication as prescribed, ensuring optimal health.
  • Encouraged physical activity.
  • Followed infection control policies strictly to minimise risks.
  • Monitored vital signs regularly, identifying any potential health issues early on.

Owner - Licensee/Owner

Chalkies Snooker Club
Leicester, Leicestershire
02.2005 - 09.2009

I owned and ran a licensed Club business which had pool tables, dart boards and snooker tables we organised regional tournaments and events in the room we had for function hire

  • The other side of the property was a restaurant which we had as an Italian then an Indian restaurant
  • Events organisation
  • Stock management and purchasing - bar and restaurant
  • Equipment and cellar care
  • Customer services
  • Front-of-house and restaurant management
  • Staff recruitment, training and management
  • Create a marketing plan to promote through a variety of media, including website pages, leaflets and e-mails
  • Bookkeeping/accounts
  • Bar management
  • Front-of-house management

Sales co-ordinator, Merchandiser and Import/Export

Cotton Legend ltd
Leicester, Leicestershire
02.2003 - 02.2005

My role is to focus on the sales aspect of the business and ordering the correct amounts of product from the factory


  • Performed stock management duties for optimal inventory control.
  • Coordinated seasonal changes in displays, and meet marketing objectives effectively.
  • Developed custom merchandising plans with team collaboration.
  • Maintained strong vendor relationships to negotiate better deals.
  • Forecasted trends and consumer habits, informed buying decisions.
  • Analysed sales reports, and implemented effective merchandise strategies accordingly.
  • Utilised strategic planning to increase in-store sales.
  • Collaborated with suppliers, and ensured timely delivery of products.

Education

GCSE - Maths, English, Science, Dance, History

Wreake Valley College

Skills

  • Team Leadership
  • Relationship Management
  • Business development
  • Sales techniques
  • Account management
  • High-value project management
  • Salesforce CRM
  • Sales Leadership
  • Customer retention techniques
  • Competitive analysis
  • SWOT Analysis
  • Sales strategies
  • Commercial acumen
  • Business planning
  • Market research
  • Contract negotiation

Affiliations

  • Running and cooking

Accomplishments

LEaD Participant (Leadership Enrichment and Development) 1-year course in the US.

Timeline

Head of Business Development Europe

Pixl Evolution Ltd
09.2023 - 11.2024

Business Development Director - EMEA

Encore Global
10.2021 - 09.2023

Business Development Manager

Hawthorn Theatrical Ltd
05.2019 - 09.2021

Sales, Events and Marketing Director

Rail Media
03.2014 - 05.2019

Share Holder - Marketing and Operations

Capital corporate solutions ltd
08.2013 - 03.2014

Share Holder -Key Account and Sales Office Manager

Athena Corporate Events
10.2012 - 08.2013

Sales Executive and Customer Account Manager

Virtuosi Events and Travel ltd
03.2012 - 10.2012

Dog groomer and appointment management

Dial A Dog Wash
10.2010 - 03.2012

Owner - Canine Hydrotherapist

Holmcroft Canine Rehabilitation
02.2005 - 10.2010

Home care assistant

Self Employed
02.2005 - 10.2010

Owner - Licensee/Owner

Chalkies Snooker Club
02.2005 - 09.2009

Sales co-ordinator, Merchandiser and Import/Export

Cotton Legend ltd
02.2003 - 02.2005

GCSE - Maths, English, Science, Dance, History

Wreake Valley College
Jolene Price