Jolanta Aronen

Key Responsibilities Key Achievements
Leading the global export strategy for iconic natural healthcare brands: Rescue Remedy, Bach, Spatone, Nelsons creams, and Teetha.

• Full P&L ownership for global export business, with responsibility for forecasting, KPI setting, strategic planning, contracting, pricing, and growth targets.
• Manage a team of 5 export professionals across Europe, overseeing performance and development.
• Lead distributor management across 70+ countries, including onboarding, performance reviews, and strategic planning (JBPs).
• Collaborate cross-functionally with legal, logistics, regulatory, marketing, product, and operations teams to ensure seamless export execution and compliance.
• Recruit and onboard new talent to support strategic expansion — including New Business Development and LATAM roles.
• Negotiated a new distribution agreement in Central Asia, delivering £2M in incremental revenue and achieving the highest gross margin across the business.
• Consistently achieved 15% year-on-year growth, meeting and exceeding £22M export revenue targets.
• Signed new distribution partners in Albania, UAE, and the Far East, adding £1M+ for the first year in incremental business through structured JBPs.
• Conceptualized and delivered a successful Global Distributor Conference in London (April 2024), hosting 50+ partners worldwide to drive brand alignment, NPD introduction, and commercial expansion.
• Strengthened market penetration through strategic JBPs, contract renegotiations, and pricing initiatives aligned to global brand goals.

• Company Overview: FMCG
• Responsible for European Team management, opening new territories, researching, and appointing new GEM omnichannel distributors & retail partners for expanding Reckitt brand portfolio within EMEA region.
• Managing team, owning P&L, creating, and executing JBP, creating and implementing marketing plans, managing stock levels and sell out/in reports, providing forecasting, Distribution contract and pricing negotiations, value chains, and working with over 180+ brands ranging from No.1 Worldwide best-sellers including Dettol, Durex, Finish, Veet, Airwick, Vanish, Cillit, Calgon, E45, Clearasil, KY, Strepsils, Gaviscon and many more.
• FMCG
• Researched and appointed the biggest distribution partner for Central Asia and secured initial multimillion new business covering all markets in the area.
• Additionally grew and managed the largest European distributor within GEM.
• Introduced and secured business cooperation with the biggest FMCG distribution partner for Russian market securing initial $12M for 3-year mutual Joint Business Plan (JBP).
• Through existing networking and market research, onboarded and signed distribution agreements with 20 new partners in Europe and secured millions worth of new business extending the Reckitt brand portfolio.
• Through successful pricing and commercial negotiation achieved the best GM % in the whole of GEM Globally, uplifting overall division profitability.
• Through successful cooperation with internal stakeholders, explored the opportunities with the addition of Reckitt Professional range and opened new business for GEM - HORECA in the assigned region securing $5m in orders for first year.

• Managed business operations across Europe and Central Asia with full P&L responsibility.
• Opened new accounts, focusing on seeding distributors and retailers.
• Increased market penetration through effective sales and marketing strategies.
• Negotiated commercial contracts and established pricing based on value chains.
• Collaborated with internal stakeholders to launch over 60 brands into the region.
• Secured $10 million partnership with Russian distributor in first year.
• Boosted Southern European sales by $12 million through partnership with Pan European distributor.
• Achieved over $1.1 million annual turnover in Czech Republic through hypermarket chain Albert.

• Managed sales team to enhance customer relationships across 65 international markets.
• Increased market share and maximised sales through strategic initiatives.
• Led internal admin teams while overseeing all aspects of export sales and P&L.
• Collaborated with operations, accounting, e-commerce, NPD, and marketing teams to execute aligned strategies.
• Appointed new distributors and secured contracts with major retail chains in USA, generating over $250,000 in initial orders.
• Boosted export sales by 50% within first 10 months through targeted market entry and pricing strategies.
• Opened Power Nordics, a leading consumer electronics chain in Scandinavia, with competitive launch SKUs.
• Organised participation at prominent gifting shows in New York, Moscow, and Hong Kong to expand customer base.

• Company Overview: Consumer Electronics
• Effectively increased the market share and brand awareness by establishing a strategic partnership in existing markets and qualifying opportunities to enter new markets.
• Managed and built the international sales team to seven direct sales staff to secure large new accounts and efficiently manage existing business relationships to meet and exceed sales targets.
• Managed internal admin team and export department, whilst co-operating with other department heads to implement strategic plan across the department.
• Set up distribution and retail channels.
• Developed pricing models based on market and region specifics, to attract new business prospects and enhance Kondor net margin.
• Whilst maintaining a high margin and low-cost base.
• Implemented competitive analyses programs, growth initiatives, action plans and marketing campaigns.
• Strengthened internal processes and communicated with stakeholders across departments to build a robust and effective department.
• Consumer Electronics
• Built Export Department, Structure and Team by creating International Strategy, hiring, and managing sales professionals who delivered over £15M revenue stream across Europe and USA in the first year.
• Grew the export sales department to over $20m in less than 3 years.
• Negotiated new business cooperation across European retailers and distributors, and boosted overall export sales and new business to over 15% of company revenue, over the course of my employment with the company from almost zero.
• Organised Kondor participation at IFA – global trade show for CE in Germany to attain new customers.
• As a result of which established new distribution partnerships, which boosted overall export sales by an additional £500K of sales revenue for the following year (2016).
• Introduced Kondor brands to the largest and leading CE and Telecom retail in Scandinavia, Finland, France, Germany, Holland, Belgium, Spain, Italy, Middle East and other markets securing sales of Kondor products in 49 markets worldwide.

• Managed sales team.
• Created and implemented sales goals, promoted customer retention, and ensured favourable relationships with client’s accounts to ensure successful achievement of company objectives.
• Presented products into the biggest and leading consumer electronics and Telecom chains in Nordics, Southern Europe and other markets.
• Developed product margin, customer costing structures and evaluated account profitability.
• Introduced Golla Oy product to the biggest mobile chain in Russia with 5000 points of sale.
• Achieved high customer retention and designed a sales and marketing promotion campaign that resulted in an increase in business revenue.
• Established customer pricing and conducted quarterly sales forecasting and overviews.
• Negotiated customer contracts, delivery terms and setting market-based pricing structure.
• Facilitated sales and marketing activities with retail clients.
• Achieved €400K turnover in Ukraine by appointing biggest CE/IT Distributor and introducing performance-based sales incentives.
• Negotiated the first order worth of €1M with the biggest Mobile retailer in Russia – 5000 stores.
• Grew International Department to €35M revenue during the time of my employment with the company.
• Elevated customer database by organising international fairs that showcased the company brand.
• Managed and supported European sales team and helped to achieve and exceed sales targets.