Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Johnny Hosker

Summary

A proactive and results-oriented marketer with experience in both product & service marketing. I am looking to leverage the experience I have gained in New Zealand, in the dynamic and innovative consumer electronics market of the United Kingdom. I am an adept collaborator able to smoothly transition to new environments. Utilising expertise in project & time management, market analysis, problem solving and adaptability to drive successful outcomes.

Overview

7
7
years of professional experience

Work History

Customer Planning & Propositions Manager

Just Eat
London, United Kingdom
02.2024 - Current
  • Conducted research on trading performance, competitor activity and market. insights to contribute to quarterly planning process.
  • Created executive-level reports highlighting weekly & monthly marketing activity.
  • Managing and updating centralised quarterly marketing plan.
  • Developing propositions in response to briefs.
  • Management of marketing campaigns in line with quarterly propositions.
  • Assist in the implementation of new quarterly planning process.

Assistant Product Manager - Home Entertainment

Sony NZ
Auckland
11.2022 - 12.2023
  • Management of commercial investment processes and reporting.
  • Update key financial reporting and transmit monthly forecasts in conjunction with finance team.
  • Liaise with Supply Chain to effectively manage stock levels in line with monthly inventory budgets and sales targets.
  • Monthly forecasting of; market share, sales, profitability and stock.
  • Management and distribution of demo stock for use at events and product reviews.
  • Provide dynamic pricing and sales support to retailers in conjunction with category account managers.
  • Responsible for providing sales commentary to key teams: Finance: monthly forecast vs actuals against key metrics (versus previous month, previous year and budget).
  • Production team: stock efficiency, competitor pricing and NZ market conditions.
  • Conduct research, analysis and core reporting
  • Manage product information and key assets
  • Assist with planning and implementation of promos/campaigns and event set up
  • Liaise with all business units; Sales operations, Supply Chain, Channel Management and Marketing/Communications.

Travelling Overseas

Travelling
03.2022 - 10.2022

Marketing Manager - Business Segments

Westpac NZ (Personal, Business & Corporate bank)
Auckland
07.2021 - 02.2022
  • Customer Value Proposition development of Open Banking API.
  • Go-to-Market lead for B2B activity related to Industry specialisation banking for business.
  • Lead for Covid-19 response communications for business customers.
  • Technical discovery lead for requirements surrounding upgrading 'Westpac One Business' an online service for business customers.
  • Marketing communications lead for 'Westpac One Business' upgrade.
  • Adherence to Westpac NZ agile way-of working framework within Business Segments team.

Marketing Development Lead

Mercury NZ (leading Energy, Broadband & Mobile service provider)
Auckland
07.2020 - 07.2021
  • Go-to-Market lead for customer pricing initiatives - annual price change to 300k customers and contract related communications to 100k+ customers.
  • Increased customer retention through insight driven marketing campaigns (average of 10% churn reduction per initiative).
  • Creation of internal reporting for Marketing/Sales initiatives in conjunction with analytics & insights teams.
  • Go-to-market lead for new product and service offerings.
  • Adherence to Mercury NZ agile way-of-working framework.
  • Negotiation and management of strategic marketing partnerships.
  • Responsible for developing operational processes and fulfilment for marketing activity.
  • Creation of value-based customer offers from idea generation, cost-benefit analysis to campaign execution.
  • Marketing liaison with external communications for regulatory/media issues.

Marketing Campaign Manager

Mercury NZ
Auckland
04.2019 - 07.2020
  • Management of regional retention and free power campaigns resulting in churn reduction and increased customer profitability.
  • Product owner of: customer contracts (averaging 50% contract rate) movers free power initiatives (averaging 30% acceptance rate).
  • Day-to-day management of strategic marketing partnerships.
  • Responsible for developing operational processes and fulfilment related to marketing activity.
  • Implementation of new churn propensity & customer profitability models into BAU marketing activity.
  • Member of core project team to establish Mercury Data Management Platform (DMP).
  • Go-to-market lead for campaigns targeting small commercial & farming customers.
  • Coordination of IT, Sales, Contact Centre, customer analytics, pricing, design, legal, regulatory and digital teams to deliver marketing initiatives.

Marketing Associate

Mercury NZ
Auckland
08.2017 - 04.2019
  • Analysed & improved processes for key customer journeys such as movers, Airpoints & regional pricing.
  • Marketing lead for fulfilment of customer offers.
  • Day to day management of supplier & vendor relationships.
  • Development of marketing material to promote Mercury events & activations.
  • Creation of training material for internal & external stakeholders for marketing activity.
  • Creation of templates for internal use by sales & contact centre teams.
  • Liaison between internal pricing & customer analytics teams for marketing activity.
  • Coordination of IT, Sales, contact centre, customer analytics, pricing, design, legal, regulatory and digital teams to deliver marketing initiatives.

Education

Bachelor of Business - Marketing & Management

Auckland University of Technology
10.2015

NCEA Level 1, 2 & 3 -

Lynfield College
12.2012

Skills

  • Project, Busdget and Time Management
  • Data Analysis and Interpretation
  • Competitor Analysis
  • Strategic Planning
  • Communication and Presentation
  • Profitability Modelling and Forecasting
  • Systems: SAP, Power BI, Wave (Mckinsey group)
  • Experienced in Agile framework

References

Available upon request

Timeline

Customer Planning & Propositions Manager

Just Eat
02.2024 - Current

Assistant Product Manager - Home Entertainment

Sony NZ
11.2022 - 12.2023

Travelling Overseas

Travelling
03.2022 - 10.2022

Marketing Manager - Business Segments

Westpac NZ (Personal, Business & Corporate bank)
07.2021 - 02.2022

Marketing Development Lead

Mercury NZ (leading Energy, Broadband & Mobile service provider)
07.2020 - 07.2021

Marketing Campaign Manager

Mercury NZ
04.2019 - 07.2020

Marketing Associate

Mercury NZ
08.2017 - 04.2019

Bachelor of Business - Marketing & Management

Auckland University of Technology

NCEA Level 1, 2 & 3 -

Lynfield College

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Johnny Hosker