Johnny Durrant

Creative, results driven and passionate professional with 14 years’ experience in Sports Marketing and Sponsorship.

Expert in global sports and culture partnerships that help to deliver impactful brand campaigns. I've been lucky to work across FIFA, UEFA, Premier League, EFL, Conmebol and AFCON partnerships in Global Football specifically.

Key focus on Football leadership and Partnership Content, from ATL advertising through to cross platform digital & social engagement with brand and talent at the centre.

Key skillset:
• Partnership strategy, contractual negotiation, rights holder and talent management & asset maximisation
• Strategic and creative development of global brand campaigns from media (owned, earned, paid), social and production (TTL campaigns)
• Campaign amplification strategy with commercial partners (Brands + Talent / Rights Holder)
•. Digital Management of cross platform content campaigns, community management, influencer & creator driven campaign activity

•. Leadership and management of multiple cross functional teams across agencies (Creative, Content, Talent & Account) alongside establishing strong rapport with partner stakeholders and clients.

Leadership of CSM Content with a client pool of 40, offering services including campaign planning, creative strategy, ideation, production and delivery of all campaign content assets (from ATL to social & digital).

In addition, a Business Director leading key clients partnerships for the likes of Unilever (Rexona, Sure, Dove Men+Care, Marmite), Kerzner Hotels, Lifebuoy, Vitality, Monster Energy and Gilbert. Partnership experience includes work across all Premier League clubs, LaLiga, Conmebol, England Cricket, The Hundred, International Rugby Unions, Rugby World Cup, Gallagher Premiership, British & Irish Lions & individual ambassadors deals.

• As part of the Client Services team at CSM I worked across Brand Consultancy, focusing primarily on Rugby (Union & League), Football and Cricket partnerships.
  
  Clients include:
  

Dove Men+Care (Official Tournament Supplier of Rugby World Cup 2015, Official Partner to All Blacks, England Rugby, Irish Rugby, Scottish Rugby, Welsh Rugby Union)

• Sure (Official Partner to Chelsea, Everton & Southampton Football Club)
• Waitrose (Team Sponsor of England Cricket Team 2014-2016)
• Robert Walters (Official Sponsor of the British&Irish Lions 2017)
• Investec (Lead sponsor of Investec Super Rugby & the Rugby Championship in New Zealand)

In all roles, ensured the delivery of all contractual assets including all branding, ticketing & hospitality, player appearances, in-ground activation, PR & media relationships, content creation and events.