John "Jack" Varvill
London/Shanghai
Summary
Marketing professional specializing in strategy development, team leadership, and digital marketing tools including Google Analytics and Hubspot. Expertise in SEO, PPC, and media relations, with proven success in managing websites and vendor relationships. Strong analytical skills and branding experience, along with intermediate proficiency in Mandarin Chinese. Aiming to utilize strategic insights to boost brand growth and market visibility.
Overview
13
13
years of professional experience
9
9
years of post-secondary education
Work history
Marketing Lead
Ubisense
London
10.2022 - 12.2025
- Key areas: Marketing Strategy, Automation, CRM Management, SEO, Analytics/Reporting, PPC, Copy Editing, Media Relations, Team Management, Managing External Agencies & Freelancers
- Developed and executed global marketing strategies, aligning with company growth objectives.
- Achieved 35% increase in website traffic through advanced SEO and PPC management.
- Spearheaded integration of AI tools to automate lead qualification, enhancing efficiency.
- Led cross-functional teams and external agencies to deliver cohesive and impactful campaigns.
- Successfully launched new products, coordinating PR and marketing efforts to drive 40% uptick in inquiries.
- Positioned as strategic partner to executive team, providing insights and data-driven recommendations.
- SaaS / Industrial AI
Vice President | Strategic Marketing
FE International
London
10.2018 - 10.2022
- Responsible for all digital marketing at this rapidly growing M&A Advisory Firm.
- Directed all digital marketing efforts, achieving 50% increase in client acquisition year-over-year.
- Designed and executed ABM campaigns for high-value accounts, resulting in 20% higher close rate.
- Led comprehensive rebranding initiative, enhancing brand alignment with growth objectives.
- Collaborated with leadership to shape marketing strategies that supported long-term revenue goals.
- M&A Advisory Firm
- Canary Wharf, London
Global Marketing Manager
Ptmind
Beijing
10.2016 - 08.2018
- Crafting messaging and marketing strategy for new global product launches.
- Led sales pitches to c-suite of large international brands.
- Grew user numbers 50% in 8 months through innovative partnership strategy.
- Customer retention via tailored communication and automated emails - response rates up 80%.
- Budgeting for advertising spend: $150K per annum.
- SEO / PPC Strategy & Execution
- SaaS Company – Data Analytics
Marketing Specialist and Digital Marketing Manager
Itemmania Network Technology - Shanghai Ltd.
Shanghai
05.2015 - 10.2016
- Consultant Projects:
- Bernie Sanders Presidential Campaign (Feb 16): Advising on and building first-of-a-kind affiliate program for this political campaign.
- James Marter’s Election Campaign (Nov 15): Advising on affiliate program implementation for this political campaign / advising on digital campaign strategy.
- Wilnelia Forsythe Fashion Brand (Aug 15 – Oct 15): Advising on the design and implementation of their affiliate program (Project frozen due to ad exclusivity deal with Fortnum & Mason).
- Medigo (Aug 14): Project adviser for an online medical/healthcare company advising on general improvements to their site and content strategy.
Digital Marketing Associate
Orchid Box
London
06.2013 - 04.2015
- Digital Marketing Generalist. Focused on SEO and content production.
Education
Postgraduate Diploma - Law
The College of Law
London 08.2008 - 07.2009
Charterhouse School
Godalming, Surrey, UK 08.2000 - 07.2005
BA - Philosophy and Classical Literature
University of Leeds
UK 08.2005 - 06.2008
Skills
- Marketing Strategy, Team Management, SEO, PPC, Analytics/Reporting, Branding, Copy-Editing, Media Relations, Website Management, Supplier Management
- Intermediate Mandarin Chinese (HSK II)
- Driving license
- Tools: Google Analytics, Google Ads, Wordpress Looker, Salesforce, Hubspot, Pardot, Asana, Moz, Sharepoint, Balsamiq, PowerPoint, Excel, Slack, Intercom, Stripe
Websites
Interests/Achievements
Published my first writing aged 12, Member of Mensa, Competitive sailor at Cowes and Itchenor, Hosted the APAC Crystal Advertising Awards, Shanghai 2016
Affiliations
- Member of Mensa
- Hosted the APAC Crystal Advertising Awards, Shanghai 2016
- Competitive sailor at Cowes and Itchenor
References
References available upon request.
Timeline
Marketing Lead
Ubisense
10.2022 - 12.2025
Vice President | Strategic Marketing
FE International
10.2018 - 10.2022
Global Marketing Manager
Ptmind
10.2016 - 08.2018
Marketing Specialist and Digital Marketing Manager
Itemmania Network Technology - Shanghai Ltd.
05.2015 - 10.2016
Digital Marketing Associate
Orchid Box
06.2013 - 04.2015
Postgraduate Diploma - Law
The College of Law
08.2008 - 07.2009
BA - Philosophy and Classical Literature
University of Leeds
08.2005 - 06.2008
Charterhouse School
08.2000 - 07.2005