Summary
Overview
Work history
Education
Skills
Timeline
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John Serrano

London,Peckham

Summary

Results-driven professional with three years of experience in the automotive industry, specializing in sales of BYD electric vehicles at LSH Auto UK and previously with Genesis Motors. Proven leadership skills developed through team leader roles in retail and hospitality, with a strong focus on effective team management. Committed to continuous learning and professional growth to support innovative and progressive teams.

Overview

3
3
years of professional experience

Work history

Team Leader

LSH Auto UK
London
03.2025 - Current
  • Overseeing daily showroom operations, ensuring smooth workflow and exceptional customer service across the sales team.
  • Acted as first point of escalation for customer queries and complaints, ensuring swift and professional resolution.
  • Produced and presented sales performance reports to senior management, highlighting KPIs, trends, and areas for improvement.
  • Monitored and managed CRM systems to ensure timely lead follow-up, accurate data entry, and high conversion rates.
  • Managed the end-to-end sales process, from order confirmation through to final vehicle handover, ensuring all documentation, finance, and compliance checks were completed accurately and on time.

Sales Executive

BYD West London - LSH Auto UK
Westfield West London
02.2024 - 03.2025


  • Providing Quotations and Pricing: Present competitive offers, financing options and any available promotions to potential buyers.
  • Negotiation and Closing: Negotiate terms, prices and financing options, and close the sale while ensuring customer satisfaction.
  • Sales Contracts: Prepare and process all necessary paperwork for sales transactions, including finance and lease agreements.
  • Sales Reports and Targets: Track sales activity and meet monthly or quarterly sales targets, reporting to the sales manager.

Product Genius

Genesis Motor UK
Battersea, London
11.2022 - 02.2024
  • Personalized Service: Provide a personalized and high-touch service to Genesis customers, addressing individual needs and preferences in every interaction.
  • Assisting with Vehicle Selection: Help prospective customers choose the right Genesis model based on their preferences, lifestyle, and budget, offering expert advice on vehicle features and configurations.
  • Vehicle Delivery Assistance: Oversee the delivery of the customer’s new Genesis vehicle, ensuring it’s tailored to their specifications and includes a full introduction to the vehicle’s features.
  • Problem Resolution: Act as a liaison between the customer and the service department, helping resolve any issues related to their vehicle, service, or experience.

Education

Certificate of Higher Education - Sports

South Essex College

GCSEs - English, Maths & Science

Cumberland School

Skills

  • Sales Techniques: Ability to utilise various sales techniques (consultative selling, upselling, cross-selling) to close deals and meet sales targets
  • Client Satisfaction: Consistently deliver high levels of customer satisfaction, ensuring positive experiences throughout the sales process
  • Problem Solving: Ability to resolve customer concerns and complaints promptly to ensure their needs are met
  • Sales Leadership & Coaching – guiding and motivating sales teams to exceed targets
  • Customer Relationship Management (CRM) – proficient in lead tracking, pipeline management, and conversion optimisation
  • Compliance & FCA Regulations – ensuring finance and insurance processes meet all regulatory standards
  • Data Analysis & Reporting – interpreting sales KPIs to drive improvements

Timeline

Team Leader

LSH Auto UK
03.2025 - Current

Sales Executive

BYD West London - LSH Auto UK
02.2024 - 03.2025

Product Genius

Genesis Motor UK
11.2022 - 02.2024

Certificate of Higher Education - Sports

South Essex College

GCSEs - English, Maths & Science

Cumberland School

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John Serrano