John Public
London
Summary
Experienced marketing professional with over 5 years of experience, focused on developing innovative strategies to boost brand awareness and drive customer engagement. Skilled in leveraging digital platforms, sales, budget management, and data analytics to create impactful campaigns. Committed to fostering collaborative environments that enhance team performance and achieve business objectives.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work history
Marketing Manager & Specialist
Dunder Mifflin
06.2023 - Current
- Implemented SEO practices for improved website visibility.
- Managed and optimised paid media campaigns across Google Ads, Meta, TikTok and LinkedIn, reducing CPA by 30% while maintaining lead quality.
- Managed social media campaigns to increase online presence.
- Developed and executed influencer marketing campaigns, leading to a 25% increase in brand engagement
- Coordinated with the sales department for enhanced lead generation.
- Aligned marketing objectives with business goals, ensuring coherent strategy implementation.
- Led the development and implementation of comprehensive marketing strategies that resulted in a 20% increase in brand visibility and a 15% growth in sales within the first year.
- Successfully launched and managed multiple cross-channel campaigns, including digital marketing, social media, and traditional advertising, resulting in improved customer acquisition and retention rates.
- Directed content creation, boosting organic traffic on digital platforms.
- Administered budget planning to ensure cost-effective operations, managing a £15k monthly budget and reallocating spend towards top creators to drive a 50% increase in sales outcomes.
Marketing and Content Specialist
BuzzLead
02.2021 - 04.2023
- Rolled out email marketing campaigns, boosting subscriber count significantly.
- Built client relationships for successful project execution.
- Coordinated product launches, leading to significant market impact.
- Collaborated with creative team, resulting in innovative campaigns.
- Devised promotional events, improving customer interaction rates.
- Showcased various products through print and digital media campaigns.
- Boosted brand visibility by creating compelling and engaging digital content.
- Implemented feedback from clients leading to improved service delivery.
- Managed content calendar, ensuring timely delivery of projects.
- Built performance dashboards to monitor KPIs (CPA, CAC, CTR, AOV, ROAS), ensuring data-driven decision-making and campaign agility.
- Networked with media and PR professionals to build campaign reach.
- Maximised media coverage through tactical planning and communications.
- Collaborated with over 100 influencers for product promotion on social media platforms such as Instagram, TikTok and Facebook
- Designed marketing strategies to increase customer engagement.
Freelance Marketing
Ziggy & Wilde
02.2020 - 02.2021
- Executed CRM-led campaigns for Theatre, Dance and Creative Learning teams, increasing audience reach by 8% and youth engagment by 31%
- Produced digital content and email journeys tailored to segmented audiences on TikTok, Instagram and BlueSky
- Boosted customer engagement by initiating interactive social media campaigns.
Junior Strategist
Building Bridges with Words
01.2019 - 02.2020
- Led audience insight work and stakeholder workshops for major clients across public and commercial sectors
- Produced internal comms strategies including 5G manifesto simplifiy technical language for non-specialist teams
- Supported behavioral change campaigns using co-creation and cultural trend analysis
Education
Master of Arts - Business Intelligence & Digital Marketing
Brunel University London
Uxbridge 09.2018 - 07.2019
Bachelor of Arts - Digital Marketing & Social Media
University for the Creative Arts
10.2012 - 07.2016
Skills
- Project Management
- Brand Strategy
- Digital Marketing
- Copywriting
- Influencer Recruitment
- Time Management
- Leadership and Mentoring
- Emotional Intelligence
- Public Relations Tactics
- Brand Development & Guardianship
- Social Learning & Trend Analysis
- Integrated Communications Strategy
- Critical Thinking
- Tracking KPI's
- Digital Platforms (MS 365, SharePoint, CRM)
- Budget Management
- Insight-Driven Evaluation & Reporting
- Internal and Stakeholder Engagement
- Multi-Channel Content Creation
References
References available upon request.
Timeline
Marketing Manager & Specialist
Dunder Mifflin
06.2023 - Current
Marketing and Content Specialist
BuzzLead
02.2021 - 04.2023
Freelance Marketing
Ziggy & Wilde
02.2020 - 02.2021
Junior Strategist
Building Bridges with Words
01.2019 - 02.2020
Master of Arts - Business Intelligence & Digital Marketing
Brunel University London
09.2018 - 07.2019
Bachelor of Arts - Digital Marketing & Social Media
University for the Creative Arts
10.2012 - 07.2016
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