John Locke

• Built key stakeholder relationships to facilitate business growth.
• Initiated and oversaw innovative marketing campaigns, enhancing brand visibility.
• Maintained organisational compliance with applicable legislation and regulations.
• Evaluated market trends and competitor activities, informing strategic decision-making.
• Implemented company policies and legal guidelines.
• Allocated resources to teams and projects based on need, performance and availability.
• Navigated regulatory landscapes, maintaining legal compliance and risk mitigation.
• Reviewed reports from subordinate management to identify areas of opportunity.
• Formulated business plans to increase growth and minimise cost for company.
• Recruited and managed senior staff with focus on delivering clear results.
• Developed financial strategies to maximise budget allocations and ROI.
• Directed administration and optimisation of financial operations, payroll and accounting processes.

• Developed and customised sales pitches to target specific customer personas.
• Managed team of [Number] staff, driving performance with motivational strategies to exceed sales targets.
• Established budgets for programme activities and controlled expenditure to meet targets.
• Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
• Prioritised and followed up on critical leads to boost new customer onboarding.
• Interfaced with customers, determined needs, provided recommendations and up-sold services.
• Planned and developed strategies to increase sales territory positioning, exceeding company targets.
• Developed new ideas and thought creatively to grow business and enhance profitability and revenue.

• Oversaw logistics and operations to deliver process optimisations and efficiencies.
• Completed opening and closing procedures, from product replenishment to budget control.
• Replenished stock and processed deliveries to maximise product availability.
• Designed digital and print materials to engage audiences.

• Worked with board of directors to establish objectives and decisively lead operations.
• Served as key corporate representative, liaising with various stakeholders in support of operational excellence.
• Reviewed reports from subordinate management to identify areas of opportunity.
• Initiated aggressive hiring push and training of industry-renowned candidates to drive organisational improvements.
• Identified and resolved operational issues impacting productivity, performance or profitability.
• Spearheaded strategic planning and decision-making processes aligning with mission and stakeholder interests.
• Supervised daily operations, acting as point of contact for any queries or obstacles.
• Created and led successful business culture focused on performance.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Led overall direction, coordination and evaluation of department functions.

• Drove revenue increases and team morale by developing and deploying incentivised sales contests.
• Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
• Exceeded sales forecast figures by [Number]% through superior customer care.
• Acted as point of contact for high-level queries and represented team at senior leadership meetings.
• Resolved conflicts promptly to promote positive environments for customers.
• Established budgets for programme activities and controlled expenditure to meet targets.
• Oversaw planning and execution of targeted sales and marketing strategies.
• Designed long-term business strategy to guide leadership decision-making.
• Conducted training sessions to educate employees on best practices and procedures, increasing team performance.
• Supported team by demonstrating respect and willingness to help.
• Improved efficiency and productivity by acquiring new skills.

Managing 7 Branch offices from Cambridge in the South to Liverpool in the North + local management teams. - Total sales team numbered 110

• Conducted periodic performance reviews for direct reports.
• Conducted training sessions to educate employees on best practices and procedures, increasing team performance.
• Resolved conflicts by acting as mediator and rule enforcer as appropriate.
• Optimised sales methods to best engage, acquire and retain customers.
• Conducted regular market assessments to stay current on trends and maintain readiness for changes.
• Supported front-line sales teams with well-coordinated administrative operations.

Overall responsibility was to increase occupancy across all our hotels in Europe and Middle East - in all 29 No: 5* hotels

• Built key stakeholder relationships to facilitate business growth.
• Allocated resources to teams and projects based on need, performance and availability.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Directed cross-functional teams, fostering collaboration and achieving project milestones.
• Evaluated market trends and competitor activities, informing strategic decision-making.