Summary
Overview
Work history
Education
Skills
Languages
Accomplishments
Affiliations
References
Timeline
Generic

John Hogan

London,United Kingdom

Summary

Strategic communications professional with expertise in audience engagement, stakeholder alignment, and intelligence gathering. Skilled in threat assessment and data analysis to support informed decision-making and drive impactful outcomes. Adept at fostering collaboration across diverse teams to achieve organisational objectives.

Overview

29
29
years of professional experience

Work history

Head of Communications

Norton Motorcycles
London
10.2022 - 07.2025
  • Defined and executed communications strategy within budget and deadlines.
  • Briefed senior stakeholders prior to media engagements to ensure alignment.
  • Established brand tone, key messaging, and audience trust.
  • Cultivated relationships with national and international media representatives.
  • Developed measurable marketing and communications strategies to track performance.
  • Managed seven-figure budget while overseeing internal team and external agencies.
  • Developed compelling narratives for improved stakeholder engagement.
  • Directed internal communications for enhanced employee morale.
  • Led crisis management team to protect company reputation.
  • Streamlined communication processes with the introduction of new technologies.
  • Partnered with leadership team to develop and implement company vision, mission and strategic direction.
  • Assessed impact of current communications and tackled areas of weakness.

Digital Director

British Army - Royal Engineers
Chatham, Kent
12.2015 - 05.2017
  • Company Overview: The Royal Engineers are multi-skilled soldiers, combat engineers and tradespeople. They provide essential support to all areas of Defence in peacetime and on operations.
  • I developed and delivered the processes and platforms required for scalable digital growth, which gave a competitive advantage in terms of recruiting and internal/stakeholder confidence.
  • Spearheaded high-impact social media campaigns, resulting in increased engagement.
  • Managed strategic digital communication initiatives for enhanced brand visibility.
  • Directed team training initiatives, enhancing overall digital competency.
  • Supervised internal communications strategy, fostering improved employee engagement.
  • Guided corporate messaging development to ensure consistency and clarity.
  • Cultivated a strong digital culture within the organisation, promoting innovation.
  • Devised and implemented training programs and strategies for teaching junior staff.
  • Assisted senior staff with setting up and managing work-related social media channels.

Editor

SuperBike Magazine
02.2010 - 01.2022
  • Company Overview: SuperBike magazine is one of the leading motorcycle publications in the UK. Sold globally, it's the most recognised and respected publication in the marketplace.
  • Responsible for planning, briefing and commissioning every issue.
  • Managing the budget, the team and third-party suppliers.
  • Recognising opportunities to increase brand awareness through PR and marketing.
  • Driving multinational teams remotely.
  • Leading creative planning and content delivery.
  • SuperBike magazine is one of the leading motorcycle publications in the UK. Sold globally, it's the most recognised and respected publication in the marketplace.

Staff Writer/ Features Editor

Visordown
10.2004 - 07.2009
  • Company Overview: Visordown is one of the highest circulating motorcycle magazines in the UK.
  • Responsible for creating and writing defining feature ideas that help the magazine enhance its position in the market.
  • Managing budgets for freelance and agency contributions.
  • Responsible for crossover from print to online media, identifying online opportunities and understanding audience differentials.
  • Visordown is one of the highest circulating motorcycle magazines in the UK.

Soldier

British Army
09.1996 - 11.2005
  • Joined Royal Engineers as apprentice at age 16.
  • Completed artisan trade and combat engineer training.
  • Served within 3 Commando Brigade, engaging in operational and non-operational deployments.
  • Collaborated with close-knit team under high-pressure conditions for extended durations.
  • Reacted swiftly to global events, deploying on short notice to offer expertise.
  • Established working platforms to support main workforce during missions.

Education

Media and journalism diploma - undefined

Haymarket Publishing

City and Guilds - Mechanical, Civil and Combat engineering

Royal School of Military Engineering

Certificate of Higher Education - Open Source Intelligence

Bellingcat
New York
12/2018 - 12/2018

Executing strategy for results

London Business School

Skills

  • Audience engagement
  • Stakeholder alignment
  • Intelligence gathering
  • Threat assessment
  • Data analysis
  • Strategic communications

Languages

German
Elementary

Accomplishments

Award winning investigative journalist

Sunday Times bestselling author

Former National newspaper columnist


Affiliations

Cooking

Fly fishing

Image interrogation

References

References available upon request.

Timeline

Head of Communications

Norton Motorcycles
10.2022 - 07.2025

Digital Director

British Army - Royal Engineers
12.2015 - 05.2017

Editor

SuperBike Magazine
02.2010 - 01.2022

Staff Writer/ Features Editor

Visordown
10.2004 - 07.2009

Soldier

British Army
09.1996 - 11.2005

Media and journalism diploma - undefined

Haymarket Publishing

City and Guilds - Mechanical, Civil and Combat engineering

Royal School of Military Engineering

Certificate of Higher Education - Open Source Intelligence

Bellingcat
12/2018 - 12/2018

Executing strategy for results

London Business School

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