John Hayes-Warren

• Recovery of PE-backed business to growth following inherited departure of key account contributing 27% of EBITDA.
• Created and implemented overall business strategy to facilitate all managerial decision-making and accountability across the business.
• Recovered underlying profitability by 19% in first year.
• Utilised industry expertise to influence business decisions, resulting in significant new logo wins strengthening annuity growth by 6%.
• Improved cross-departmental collaboration between management staff by revamping structured communication plans resulting in 25% improvement in eNPS within six-month window.
• Implemented retention strategy improving renewals by 38%.
• Spearheaded development and delivery of product initiatives based on in-depth market research. This resulted in introduction of two new market propositions to portfolio.
• Increased new business connections and revenue generation opportunities by introducing 12 new logo clients and 2 new vendor agreements.
• Reduced financial discrepancies by improving documentation and reporting accuracy for budget and operational controls to increase efficiency of audit.
• Delivered savings through improved Logistics framework and inventory planning.
• Led business through Ransomware attack resulting in full encryption of core systems whilst minimising revenue loss and operational performance.

• Responsible for UK growth recovery plan following six years of localised decline.
• Restructured customer engagement organisation to deliver growth objectives across UK Enterprise and Public Sector.
• Increased sales by 22% whilst decreasing overheads by 16%
• Established Customer Success organisation to develop lifecycle management insights and capture additional £350k rebate to underpin EBITDA recovery
• Extended sales operations to fuel domestic growth plan and built management dashboards to improve actionable insights.
• Built in-house bid and governance capability to increase win rate from 20% to 68%
• Developed ‘Go-To-Market' solution strategies with Practice Directors to elevate positioning to clients/markets and evolve new channels
• Owned and developed integration with partners including joint investment plans.
• Implemented Challenger Insight Sales program.

• Ownership of strategy and execution for identified strategic vertical markets Retail, FS, PS, Gaming, Media, and Construction.
• Integrated and led successful company acquisitions.
• Delivered 20% growth per annum with largest growth area being Cloud, and Security Managed Services.
• Led key alliance partner go-to-market strategies with MS and AWS.
• Implemented strategy of churn reduction resulting in increasing annuity attach rates by 26%

Several roles in Sales and Business Development covering UK and Global Markets managing and developing teams and building successful sales career.