Summary
Overview
Work history
Education
Skills
Affiliations
References
Timeline
Generic
John Bynorth

John Bynorth

East Kilbride

Summary

Highly experienced communicator, with 34 years experience in journalism and public relations.


Excel at writing and running campaigns and devising eye-catching social media content.


Work collaboratively and independently, with the agility and experience to deal to tackle competing priorities effectively.


Brings positivity to any team.



Overview

29
29
years of professional experience
8
8
years of post-secondary education

Work history

Senior Communications Adviser

Confederation of British Industry
Glasgow
10.2024 - Current
  • Write proactive and reactive media lines for the devolved nations and UK CBI teams.


  • Brief CBI spokespeople and provide high-quality media Q&As, scripts for print and broadcast interviews.


  • Experience of crisis communications, working at pace and under intense pressure to manage media responses during a sexual harrassment scandal.


  • Experience of organising campaigns. Launched the Clean Air Day air quality campaign in Scotland in 2018.


  • Write regular op-ed columns on behalf of devolved nations directors for print/online publications.


  • Write engaging social media content, clip interviews and produce/film content for the CBI's linkedIn/X channels.


  • Superb networking skills and ability to develop excellent relationships with key journalist contacts and other contacts.


  • Experience of an out-of-hours media rota, and the varying demands this can bring.


  • Provide media support for the CBI CEO, Chair.


  • Adept at journalist handling and networking at CBI events.


  • Skilled at chairing meetings either online/in-person.







Reporter

Daily Star/Daily Star Sunday
London
02.2003 - 07.2024

Freelance reporting shifts at the Daily Star and Daily Star Sunday, covering a range of celebrity and other news stories.

Freelance journalist

Self-employed
London
06.2002 - 03.2023

Moved to London and worked for the London Evening Standard, The People and Ferrari Press Agency.


Covered a number of major stories; from the introduction of the Congestion Charge to the London firefighters dispute.

Policy and Communications Officer

Environmental Protection Scotland
Glasgow
01.2018 - 10.2022

Coordinated the launch and ran the annual Clean Air Day campaign in Scotland, working with ministerial teams (event was coordinated on behalf of the Scottish Government).


Spokesperson on radio and TV on behalf of the above campaign and the charity.


Drafted regular press releases that achieved placement in major Scottish and specialist publications.


Wrote regular opinion editorial columns for a range of publications.


Chaired regular communications professionals network on air quality on behalf of the Scottish Government.


Coordinated visits and press interest in visits to schools to discuss air pollution.


Gave public speeches and presentations on behalf of Environmental Protection Scotland.


Attracted speakers for Environmental Protection conferences and supported on the day.



Night News Editor

The Herald (Herald & Times Group)
Glasgow
05.2011 - 01.2018

Coordinated The Herald's night news desk, dealing with breaking news, developing stories and working with journalists and agencies to provide the editor with accurate and compelling news coverage.


Ran the news-desk on Sundays and deputised for the News Editor.


Further developed my coordination skills and ability to be agile to deal with a fast-changing news agenda.

Assistant News Editor

The Herald (Herald & Times Group)
Glasgow
03.2009 - 05.2011

Worked with the News Editor to develop stories, copy tasting and editing news copy from in-house and freelance journalists to provide accurate and compelling news coverage.


Ran the news-desk on Sundays and deputised for the News Editor on occasion.


I developed coordination skills and ability to be agile to deal with a fast-changing news agenda.

Home Affairs Editor

Sunday Herald (Herald & Times Group)
Glasgow
01.2007 - 03.2009

Wrote and developed stories and features for the Sunday Herald.


Developed first-class contacts across a range of organisations.


Nominated for Feature Writer of the Year at the Scottish Press Awards 2008.

Freelance journalist

Self-employed
London
06.2005 - 01.2007

I wrote and pitched news stories to UK media titles, including the Daily Express, Daily Star, Daily Mail/Mail on Sunday and The Sun/Sunday Times.


Covered major breaking news stories including the London 7/7 suicide bombings, the London firefighters strikes, government political resignations and high profile murder cases.


Developed my ability to work independently.


Maintained excellent contacts with news editors and other journalists.

Reporter

Mail on Sunday
London
02.2004 - 06.2005

Wrote and reported on major news stories.


From political resignations to migration issues and football tournaments, I covered news assignments in the UK, EU and Iceland.

Reporter

Ferrari Press Agency
London
06.2002 - 02.2004

News reporter writing news and feature stories for UK national newspaper titles.


Achieved front page and other coverage of my assignments in The Sun, Daily Mail, The Express and Daily Mirror.

Staff reporter

The Scottish Sun
Glasgow
03.1996 - 05.2002

Staff reporter who covered news assignments across Scotland and abroad, on occasion.


Stories covered included the Dunblane shootings, the Lockerbie bomb trial and the Solway Harvester fishing boat tragedy.


I achieved numerous front page exclusives in the Scottish edition, and several on the front page of the UK edition of The Sun.

Education

NCTJ Pre-entry qualification - Journalism

Harlow College
Harlow
09.1990 - 06.1991

A-Levels - Sociology and Politics x 2

Amersham College of Further Education
Amersham, Buckinghamshire
09.1987 - 06.1989

O Levels - English, English Literature, History, Geography, Politics (x 5)

Bishop Ramsay C of E secondary school
London
09.1980 - 06.1986

Skills

The ability to write accurately, concisely and clearly, with little supervision, for target audiences and land key messages


Deep understanding of the media landscape in Scotland and elsewhere in the UK and ability to target new and emerging opportunities


Agility to pivot to media opportunities at short-notice and draft media lines in crisis opportunities


Confident and clear approach and experience of briefing CEOs, Directors and CEOs/Chairs for print, broadcast and podcast interviews


Enjoy working with colleagues across different teams and positive approaches in finalising and signing off press releases and spotting opportunities


Positive approach to tackling different situations and ability to step back and take a long-term view when negative media coverage



Affiliations

  • Golf, swimming, reading and cycling

References

References available upon request.

Timeline

Senior Communications Adviser

Confederation of British Industry
10.2024 - Current

Policy and Communications Officer

Environmental Protection Scotland
01.2018 - 10.2022

Night News Editor

The Herald (Herald & Times Group)
05.2011 - 01.2018

Assistant News Editor

The Herald (Herald & Times Group)
03.2009 - 05.2011

Home Affairs Editor

Sunday Herald (Herald & Times Group)
01.2007 - 03.2009

Freelance journalist

Self-employed
06.2005 - 01.2007

Reporter

Mail on Sunday
02.2004 - 06.2005

Reporter

Daily Star/Daily Star Sunday
02.2003 - 07.2024

Freelance journalist

Self-employed
06.2002 - 03.2023

Reporter

Ferrari Press Agency
06.2002 - 02.2004

Staff reporter

The Scottish Sun
03.1996 - 05.2002

NCTJ Pre-entry qualification - Journalism

Harlow College
09.1990 - 06.1991

A-Levels - Sociology and Politics x 2

Amersham College of Further Education
09.1987 - 06.1989

O Levels - English, English Literature, History, Geography, Politics (x 5)

Bishop Ramsay C of E secondary school
09.1980 - 06.1986
John Bynorth