JOHN BAUGHEN
Woking
Summary
Dynamic professional with expertise in event leadership, commercial strategy, and revenue growth. Proven track record in business development and key account management, driving significant P&L ownership and sponsorship sales. Adept at team leadership and partner management, leveraging Salesforce CRM to optimise performance. Committed to advancing career goals through strategic initiatives that enhance organisational success.
Overview
21
21
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work history
Business Unit Lead (part of SLT) Conferences & Training
Erlang Solutions / Code Sync
London
01.2017 - 01.2026
- Manage P&L; forecasting, and commercial strategy for Code Sync Technical Software conferences.
- Lead a remote team of four.
- Worked with several conference partners globally.
- Created and launched new conference - MQ Summit in November 2025
- Opened new consultancy revenue streams, contributing to £8.8m in key accounts.
- Transformed conference portfolio into a profitable business unit during COVID.
- Project Managed and launch of the Elixir Certification Exam.
- Secured recurring sponsorship across 10+ conferences.
- Set and exceeded revenue targets via proactive outbound sales.
- Strengthened long-term sponsor relationships to increase repeat revenue.
Sales Manager
Palladian Publications
01.2005 - 01.2017
- Secured advertising revenue through face-to-face meetings with customers around the US and Europe
- Attended major oil & gas exhibitions and conferences around the world to meet new and existing customers
- Generated £6.5m+ in print and digital advertising revenue.
- Generated new business and managed a robust international sales pipeline with Oil & Gas Majors and suppliers, performing all lead generation, pitching, negotiation, and closing activities independently across Europe and US.
- Specialist technical magazine publisher
Education
A-Levels - Law, Art, History.
Brooklands Technical Collge
Weybridge 09.1986 - 08.1988
Skills
- Event Leadership
- Commercial Strategy
- Revenue Growth
- Business Development
- Key Accounts
- Team Leadership
- P&L; Ownership
- Salesforce CRM
- Partner Management
- Sponsorship Sales
Websites
Training
- Leadership Training
- Soft Skills
- NVC Training
- Mental Health First Aider
- Salesforce
- Hubspot
- MS Office
- Proficiency in cloud-based collaboration tools like Google Drive and Slack
Earlier Career (Summary)
Founder, Sponsorship Matters Ltd – Rostered clients included L’Oréal, United Biscuits, Reckitt Benckiser. Brokered £1.5m sponsorship between Thorpe Park & United Biscuits. Prior sponsorship manager roles at Jazz FM (CCRS), Daily Mail Ski & Snowboard Exhibition (DMG) and USP Radio Production (now Ultimate Content)
Certification
Mental Health First Aider 2022
Soft Skills Training 2023
Understanding the Bigger Picture Training 2020 & 2025
Affiliations
- Acoustic guitar, Road Cycling, 6-a-side football, DIY & restoration projects, T2 Campers, Currently training for Pier to Pier 1.4 mile charity open water swim in 2026
Timeline
Business Unit Lead (part of SLT) Conferences & Training
Erlang Solutions / Code Sync
01.2017 - 01.2026
Sales Manager
Palladian Publications
01.2005 - 01.2017
A-Levels - Law, Art, History.
Brooklands Technical Collge
09.1986 - 08.1988