John Baker

Over the last 10+ years, I have built extensive experience across multiple areas of the furniture industry, working across sourcing, procurement, logistics, sales, project delivery and business development within both B2B and consumer markets.

I have imported and exported furniture globally, sourced and negotiated with suppliers, managed shipping and logistics operations, procured products, and developed commercial relationships across the sector.

I have worked across numerous projects managing the end-to-end process from concept through to delivery while ensuring strong customer outcomes and commercial performance.

I have operated own furniture business in the UK and USA achieving successful management that enabled pursuit of new long-term opportunities within established organisations.

In the last six months alone the business has generated over £50,000 in sales through strong customer relationships, repeat business and a highly effective consultative sales approach.

Sales has always come naturally to me particularly within the furniture sector where understanding customer needs, building trust and delivering solutions is critical.

I have consistently maintained an approximate 90% sales conversion rate by building rapport quickly, understanding customer requirements, handling objections confidently and consistently overdelivering on customer expectations.

This approach has resulted in strong repeat business, referrals and long-term client relationships.

I’m particularly motivated by sales-focused environments with clear targets and performance incentives. The combination of a strong basic salary and OTE structure is something I actively enjoy because I’m confident in my ability to exceed targets and deliver results.

I’m now looking to apply my commercial experience, industry knowledge, and proven sales ability within a highly successful furniture company where I can make a significant contribution from day one.

I have also developed relationships with property developers and development firms across London and have contributed to a range of furnishing projects including Westminster Dine & Bowl.

Additionally I have worked on a self-employed basis with both BBC and ITV projects developing experience in stakeholder management, project coordination, working under pressure, and delivering within strict deadlines.

• I have experience as a Company Director with a strong background in the furniture import industry, based in Florida.
• With a comprehensive understanding of all aspects of the business, I have successfully navigated the complexities of sourcing products from around the world and managing the importation and exportation of goods from numerous countries.
• Throughout my career, I have honed my expertise in sales and have had the privilege of working with high-end customers.
• My ability to build and maintain strong relationships with clients has been instrumental in driving business growth and securing lucrative deals.
• I take pride in my exceptional communication skills, which allow me to effectively convey the value and unique features of our furniture offerings to discerning customers.
• Oversaw the entire operation of the furniture import business as Company Director.
• This includes managing a diverse team, developing and implementing strategic plans, and ensuring the smooth execution of day-to-day operations.
• I thrive in fast-paced environments and have a proven track record of delivering results while maintaining a keen eye for detail and quality.
• One of my key strengths lies in my ability to source high-quality products from various countries, leveraging my extensive network of suppliers and manufacturers.
• I have a deep understanding of market trends and consumer preferences, allowing me to curate a diverse and appealing product range that meets the demands of our target market.
• In addition to my expertise in sourcing and sales, I possess a strong understanding of the logistical aspects of the furniture import business.
• I have successfully managed the transportation, customs clearance, and warehousing processes, ensuring timely delivery of products to our customers.
• My passion for the furniture industry, combined with my business acumen and hands-on experience, has enabled me to drive growth and profitability for our company.
• I am committed to staying ahead of industry trends, continuously seeking opportunities for innovation and expansion.

• My role as a professional snowboarder was defined by a relentless pursuit of excellence, both in competition and in pushing the limits of my own abilities.
• With the guidance and expertise of the Japanese Olympic team, I have received world-class training and developed a deep understanding of the sport.
• Representing sponsors and corporate partners, I have had the privilege of competing in prestigious events and showcasing my talent on a global stage.
• From thrilling halfpipe runs to breathtaking slopestyle performances, I consistently strived to deliver awe-inspiring displays of skill, creativity, and athleticism.
• However, my journey as a professional snowboarder took an unexpected turn when I faced a significant injury that forced me to end my career.
• This setback, while challenging, provided me with an opportunity for reflection, growth, and resilience.
• It allowed me to appreciate the physical and mental demands of the sport, as well as the importance of proper training, technique, and injury prevention.
• Throughout my career, I not only focused on my own progression but also on inspiring and mentoring the next generation of snowboarders.
• I actively engaged in community initiatives, sharing my knowledge and passion for the sport through coaching and mentorship programs.
• By nurturing young talent and fostering a love for snowboarding, I contributed to the growth and development of the sport in North America.