John Ashton
Sutton Coldfield,South Wales
Overview
15
15
years of professional experience
Work History
VP, Partnerships
Braze
02.2025 - 10.2026
- Global department head reporting to CEO & CRO. Led a 50+ person org across the full spectrum of Technology, Channel, Delivery & Marketplace partner operations.
- Built and delivered the transformation strategy which saw the Partnerships function expand impact across the full range of revenue lifecycle activities and ISV / hyperscaler integrations.
- Key cross functional partner. Embedded Partners in Sales and Servicing strategy. Acted as a force multiplier for offices of the CTO, CFO & CMO through leveraging Partner motions and executing expansion opportunities.
GTM Chief of Staff
Braze
08.2024 - 01.2025
- Oversaw day to day operations of Revenue Org across Sales, CX & Partnerships.
- Supported transition of outgoing President & CCO. Ensured continuity through pivotal FY planning cycle.
- Executive owner of inaugural Leadership Development Program.
VP Sales, EMEA
Braze
08.2020 - 07.2024
- Succesfully led the EMEA business through significant company milestones (e.g. IPO) and market challenges (e.g. Covid & post ZIRP downturn).
- Delivered growth across multiple vectors. ARR: 5x to >$100M ARR. Headcount: 4x to >50. 2 x International office expansions.
- Coordinated GTM operations and execution across the full range of revenue functions.
Global Head of Account Management
Braze
11.2016 - 08.2020
- Built and led Global Account Management function from 0-25 employees. Promoted from Director to Senior Director after 1 year.
- Consistently delivered upsell and renewal over-attainment (30-50% of total company bookings, >90% GRR & >120% NRR, respectively).
- Deployed RevOps processes and systems infrastructure to support customer lifecycle workflows and commercial forecasting.
Account Executive
Braze
11.2016 - 12.2017
- First EMEA hire. Responsible for growth and retention of regional Customer base.
- Established roles and responsibilities between supporting functions, whilst delivering renewal and upsell over-attainment.
Company Second in Command (Operations Manager)
British Army - Army Training Regiment
08.2015 - 10.2016
- Responsible for mentoring and managing 40 experienced colleagues (military & civilian).
- Managed Sub Unit investment fund and finances.
Platoon Commander (Instructor & Training Team Mana
British Army - 1 Army Training Regiment
01.2015 - 07.2015
- Trained Phase One Recruits, turning civilians into soldiers.
- Led a team of 5 experienced Instructors in the training of 48 Recruits.
- Responsible for all aspects of Recruit training, career management, future employment and welfare.
Company Second in Command (Operations Manager)
British Army - Royal Regiment of Fusiliers
07.2013 - 12.2014
- Responsible for manning and training (over 100 members of staff) and equipment care (over £1m worth of weapons & equipment).
- Planned and implemented all departmental projects. Delivered training and oversaw effective team management.
- Co-ordinated deployment of multiple teams conducting security operations across Cyprus.
Rifle Platoon Commander (Team Manager)
British Army - Royal Regiment of Fusiliers
01.2012 - 06.2013
- Responsible for the management of 30 staff in all respects including leadership and operational direction, career management, training, welfare and logistic support.
- Deployed to Afghanistan as British Forces liaison officer to USMC Special Operations unit. Analysed and disseminated intelligence reports from multiple sources. Provided daily situation reports on current and future operations. Assisted in the planning and execution of operations involving multiple nations. Liaised between British and American senior commanders.
Education
Bachelor of Arts - Geography
Newcastle University
Newcastle upon Tyne01-2008
Timeline
VP, Partnerships
Braze
02.2025 - 10.2026
GTM Chief of Staff
Braze
08.2024 - 01.2025
VP Sales, EMEA
Braze
08.2020 - 07.2024
Global Head of Account Management
Braze
11.2016 - 08.2020
Account Executive
Braze
11.2016 - 12.2017
Company Second in Command (Operations Manager)
British Army - Army Training Regiment
08.2015 - 10.2016
Platoon Commander (Instructor & Training Team Mana
British Army - 1 Army Training Regiment
01.2015 - 07.2015
Company Second in Command (Operations Manager)
British Army - Royal Regiment of Fusiliers
07.2013 - 12.2014
Rifle Platoon Commander (Team Manager)
British Army - Royal Regiment of Fusiliers
01.2012 - 06.2013
Bachelor of Arts - Geography
Newcastle University