John Andrew Deakin
Coppull,Lancashire
Summary
Dynamic Sales professional with proven expertise in Sales Team leadership, target achievement, and negotiation mastery
Demonstrated proficiency in driving revenue growth and fostering strong Customer Relationships
Driven professional with strategic mindset and excellent communication skills, coupled with proven ability to lead teams and boost performance
Overview
34
34
years of professional experience
12
12
years of post-secondary education
Work history
National Sales Manager UKI Distribution
ITW Construction Products
2021.01 - 2025.01
- Company Overview: Manufacturers of Paslode & Spit Fixings selling Builders Merchants, Independent and Online Distribution
- Key Member of UK & I Management Team
- Management of 6 Key Account Managers in UK & I
- Achievement of National Targets for Sales Growth and Profitability
- Preparation and Implementation of Strategic Account Plans
- Identification of new business through increased distribution and range extensions
- Navigated complex negotiations to achieve favourable outcomes
- Talent Development through implementation of Strategic Sales Excellence
- Strengthened team performance through effective coaching and mentoring
Sales Manager National Accounts
ITW Construction Products
2014.09 - 2021.01
- Management of 3 Key Account and 3 Key Account Support Managers
- Lead Negotiator for Buying Group Agreements
- Achievement of agreed sales volume/value/profitability targets
- Building multi-level relationships with key stakeholders of Merchant accounts engaging as Senior Leader for Business with mutual goal of continued growth beyond market rate
- Preparation and implementation of National & Key Regional Account Development Plans
- Effective implementation of Promotional activity within agreed budgets
Senior Key Account Manager
ITW Construction Products
2011.02 - 2014.08
- Additional responsibility for 3 x Key Account Support Managers
- Achieved sales growth through Strategic Account Management
- Act as conduit to interact at every level with Key Accounts to ensure that ITW are built-in supplier.
- Collaborated closely with Marketing teams to develop impactful Campaigns and Product Launches
Key Account Manager
ITW Construction Products
2006.12 - 2011.01
- Achieved volume/value targets in line with budget
- Produce business plans in line with Company objectives for specific accounts
- Development and implementation of National Account product and brand strategies to maximise sales and profit opportunities
- Monitor account profitability
- Forecast sales for specific accounts
- Negotiate Trading Agreements
- Build strong internal and external relationships
Sales Manager - North
British Gypsum
2006.09 - 2006.11
- Company Overview: Manufacturers of Plaster & Plasterboard selling to Builders Merchants
- Management of 3 Area Sales Managers, 2 Project Managers, 2 Merchant Managers, 1 Technical Manager and an Administrator
Key Account Manager
ITW Construction Products
2004.03 - 2006.09
- To achieve volume/value targets in line with budget
- Produce business plans in line with Company objectives for specific accounts
- Development and implementation of National Account product and brand strategies to maximise sales and profit opportunities
- Monitor account profitability
- Forecast sales for specific accounts
- Negotiate Trading Agreements
- Build strong internal and external relationships
Sales & Marketing Manager
Cox Building Products Part of CRH
2002.05 - 2004.02
- Company Overview: Manufacturers of Rooflights and Domes selling to Builders and Roofing Merchants
- Management of 3 Area Sales Managers and a Marketing Assistant
- Achievement of national targets for Sales Growth and Profitability
- Account Management for large National Accounts
- Development and implementation of Marketing Plans
- Initiate product development on the basis of market demands
National Sales Manager
Ruberoid Building Products
2000.09 - 2002.04
- Company Overview: Manufacturers of Roofing Felts & Structural Waterproofing Products selling to Builders Merchants
- Management of 4 Area Managers and Key Account Manager
- Achievement of national targets for Sales Growth and Profitability
- Preparation and Implementation of Development Plans
- National Account Responsibility including Travis Perkins and Wickes
- Identification of new business through increased distribution and range extensions
Commercial Manager National Accounts
Ruberoid Building Products
1999.03 - 2000.08
- Management of a Key Account Manager
- Maximising Sales to National and Key Regional Builders Merchants through:
- Achievement of agreed sales volume/value/profitability targets
- Preparation and implementation of National & Key Regional Account Development Plans
- Effective implementation of Promotional activity within agreed budgets
National Account Manager - Akzo Nobel Woodcare
Akzo Nobel Decorative Coatings Limited
1998.01 - 1999.02
- Company Overview: Manufacturers of Paint and other Decorative products selling to Builders and Decorators Merchants
- Achievement of agreed volume and value targets within nominated accounts
- Contribution to and implementation of company policy within customer accounts
- Effective communication to sales force and internal departments
- Creation and implementation of Promotional activity within agreed budgets
- Identification of new business through increased distribution and range extensions
- Gained Sole Supply Agreements with 4 National Builders Merchants
Senior Brand Manager
Akzo Nobel Decorative Coatings
1997.02 - 1997.12
- Full Marketing Budget Responsibility
- Development of Strategic Brand Plans
- Specification Literature and Advertising
- End User Literature and Advertising
- Key Account Development Plans
- Public Relations
Brand Manager
Akzo Nobel Decorative Coatings
1995.05 - 1997.01
Product Manager - Sports and Pharmacy Products
Leyland & Birmingham Rubber Co. Ltd.
1994.02 - 1995.04
- Company Overview: A former BTR Company, Sports Medical Division
Assistant Product Manager - Sports and Pharmacy Products
Leyland & Birmingham Rubber Co. Ltd.
1993.05 - 1994.01
Graduate Trainee - General Commercial Trainee
Leyland & Birmingham Rubber Co. Ltd.
1990.10 - 1993.04
Education
Post Graduate Certificate - Marketing Management
Manchester Metropolitan University
1992.01 - 1993.01
Business Studies Degree -
Sunderland Polytechnic
1988.01 - 1990.01
BTEC Higher National Diploma - Business & Finance
Polytechnic of Wales
1986.01 - 1988.01
BTEC National Certificate - Business & Finance
Preston College
1983.01 - 1985.01
Six ‘O’ Levels - including Maths & English
St. Michael’s High School
1978.01 - 1983.01
Skills
- Sales team leadership
- Target achievement
- Negotiation mastery
- Customer relationship management proficiency
Custom
- Singing in Choirs
- Golf
Affiliations
- Singing in Choirs
- Golf
Timeline
National Sales Manager UKI Distribution
ITW Construction Products
2021.01 - 2025.01
Sales Manager National Accounts
ITW Construction Products
2014.09 - 2021.01
Senior Key Account Manager
ITW Construction Products
2011.02 - 2014.08
Key Account Manager
ITW Construction Products
2006.12 - 2011.01
Sales Manager - North
British Gypsum
2006.09 - 2006.11
Key Account Manager
ITW Construction Products
2004.03 - 2006.09
Sales & Marketing Manager
Cox Building Products Part of CRH
2002.05 - 2004.02
National Sales Manager
Ruberoid Building Products
2000.09 - 2002.04
Commercial Manager National Accounts
Ruberoid Building Products
1999.03 - 2000.08
National Account Manager - Akzo Nobel Woodcare
Akzo Nobel Decorative Coatings Limited
1998.01 - 1999.02
Senior Brand Manager
Akzo Nobel Decorative Coatings
1997.02 - 1997.12
Brand Manager
Akzo Nobel Decorative Coatings
1995.05 - 1997.01
Product Manager - Sports and Pharmacy Products
Leyland & Birmingham Rubber Co. Ltd.
1994.02 - 1995.04
Assistant Product Manager - Sports and Pharmacy Products
Leyland & Birmingham Rubber Co. Ltd.
1993.05 - 1994.01
Post Graduate Certificate - Marketing Management
Manchester Metropolitan University
1992.01 - 1993.01
Graduate Trainee - General Commercial Trainee
Leyland & Birmingham Rubber Co. Ltd.
1990.10 - 1993.04
Business Studies Degree -
Sunderland Polytechnic
1988.01 - 1990.01
BTEC Higher National Diploma - Business & Finance
Polytechnic of Wales
1986.01 - 1988.01
BTEC National Certificate - Business & Finance
Preston College
1983.01 - 1985.01
Six ‘O’ Levels - including Maths & English
St. Michael’s High School
1978.01 - 1983.01