John Andrew Deakin
Coppull,Lancashire
Summary
Dynamic Sales professional with proven expertise in Sales Team leadership, target achievement, and negotiation mastery
Demonstrated proficiency in driving revenue growth and fostering strong Customer Relationships
Driven professional with strategic mindset and excellent communication skills, coupled with proven ability to lead teams and boost performance
Overview
34
34
years of professional experience
12
12
years of post-secondary education
Work History
National Sales Manager UKI Distribution
ITW Construction Products
01.2021 - 01.2025
- Company Overview: Manufacturers of Paslode & Spit Fixings selling Builders Merchants, Independent and Online Distribution
- Key Member of UK & I Management Team
- Management of 6 Key Account Managers in UK & I
- Achievement of National Targets for Sales Growth and Profitability
- Preparation and Implementation of Strategic Account Plans
- Identification of new business through increased distribution and range extensions
- Navigated complex negotiations to achieve favourable outcomes
- Talent Development through implementation of Strategic Sales Excellence
- Strengthened team performance through effective coaching and mentoring
Sales Manager National Accounts
ITW Construction Products
09.2014 - 01.2021
- Management of 3 Key Account and 3 Key Account Support Managers
- Lead Negotiator for Buying Group Agreements
- Achievement of agreed sales volume/value/profitability targets
- Building multi-level relationships with key stakeholders of Merchant accounts engaging as Senior Leader for Business with mutual goal of continued growth beyond market rate
- Preparation and implementation of National & Key Regional Account Development Plans
- Effective implementation of Promotional activity within agreed budgets
Senior Key Account Manager
ITW Construction Products
02.2011 - 08.2014
- Additional responsibility for 3 x Key Account Support Managers
- Achieved sales growth through Strategic Account Management
- Act as conduit to interact at every level with Key Accounts to ensure that ITW are built-in supplier.
- Collaborated closely with Marketing teams to develop impactful Campaigns and Product Launches
Key Account Manager
ITW Construction Products
12.2006 - 01.2011
- Achieved volume/value targets in line with budget
- Produce business plans in line with Company objectives for specific accounts
- Development and implementation of National Account product and brand strategies to maximise sales and profit opportunities
- Monitor account profitability
- Forecast sales for specific accounts
- Negotiate Trading Agreements
- Build strong internal and external relationships
Sales Manager - North
British Gypsum
09.2006 - 11.2006
- Company Overview: Manufacturers of Plaster & Plasterboard selling to Builders Merchants
- Management of 3 Area Sales Managers, 2 Project Managers, 2 Merchant Managers, 1 Technical Manager and an Administrator
Key Account Manager
ITW Construction Products
03.2004 - 09.2006
- To achieve volume/value targets in line with budget
- Produce business plans in line with Company objectives for specific accounts
- Development and implementation of National Account product and brand strategies to maximise sales and profit opportunities
- Monitor account profitability
- Forecast sales for specific accounts
- Negotiate Trading Agreements
- Build strong internal and external relationships
Sales & Marketing Manager
Cox Building Products Part of CRH
05.2002 - 02.2004
- Company Overview: Manufacturers of Rooflights and Domes selling to Builders and Roofing Merchants
- Management of 3 Area Sales Managers and a Marketing Assistant
- Achievement of national targets for Sales Growth and Profitability
- Account Management for large National Accounts
- Development and implementation of Marketing Plans
- Initiate product development on the basis of market demands
National Sales Manager
Ruberoid Building Products
09.2000 - 04.2002
- Company Overview: Manufacturers of Roofing Felts & Structural Waterproofing Products selling to Builders Merchants
- Management of 4 Area Managers and Key Account Manager
- Achievement of national targets for Sales Growth and Profitability
- Preparation and Implementation of Development Plans
- National Account Responsibility including Travis Perkins and Wickes
- Identification of new business through increased distribution and range extensions
Commercial Manager National Accounts
Ruberoid Building Products
03.1999 - 08.2000
- Management of a Key Account Manager
- Maximising Sales to National and Key Regional Builders Merchants through:
- Achievement of agreed sales volume/value/profitability targets
- Preparation and implementation of National & Key Regional Account Development Plans
- Effective implementation of Promotional activity within agreed budgets
National Account Manager - Akzo Nobel Woodcare
Akzo Nobel Decorative Coatings Limited
01.1998 - 02.1999
- Company Overview: Manufacturers of Paint and other Decorative products selling to Builders and Decorators Merchants
- Achievement of agreed volume and value targets within nominated accounts
- Contribution to and implementation of company policy within customer accounts
- Effective communication to sales force and internal departments
- Creation and implementation of Promotional activity within agreed budgets
- Identification of new business through increased distribution and range extensions
- Gained Sole Supply Agreements with 4 National Builders Merchants
Senior Brand Manager
Akzo Nobel Decorative Coatings
02.1997 - 12.1997
- Full Marketing Budget Responsibility
- Development of Strategic Brand Plans
- Specification Literature and Advertising
- End User Literature and Advertising
- Key Account Development Plans
- Public Relations
Brand Manager
Akzo Nobel Decorative Coatings
05.1995 - 01.1997
Product Manager - Sports and Pharmacy Products
Leyland & Birmingham Rubber Co. Ltd.
02.1994 - 04.1995
- Company Overview: A former BTR Company, Sports Medical Division
Assistant Product Manager - Sports and Pharmacy Products
Leyland & Birmingham Rubber Co. Ltd.
05.1993 - 01.1994
Graduate Trainee - General Commercial Trainee
Leyland & Birmingham Rubber Co. Ltd.
10.1990 - 04.1993
Education
Post Graduate Certificate - Marketing Management
Manchester Metropolitan University
01.1992 - 01.1993
Business Studies Degree -
Sunderland Polytechnic
01.1988 - 01.1990
BTEC Higher National Diploma - Business & Finance
Polytechnic of Wales
01.1986 - 01.1988
BTEC National Certificate - Business & Finance
Preston College
01.1983 - 01.1985
Six ‘O’ Levels - including Maths & English
St. Michael’s High School
01.1978 - 01.1983
Skills
- Sales team leadership
- Target achievement
- Negotiation mastery
- Customer relationship management proficiency
Custom
- Singing in Choirs
- Golf
Affiliations
- Singing in Choirs
- Golf
Timeline
National Sales Manager UKI Distribution
ITW Construction Products
01.2021 - 01.2025
Sales Manager National Accounts
ITW Construction Products
09.2014 - 01.2021
Senior Key Account Manager
ITW Construction Products
02.2011 - 08.2014
Key Account Manager
ITW Construction Products
12.2006 - 01.2011
Sales Manager - North
British Gypsum
09.2006 - 11.2006
Key Account Manager
ITW Construction Products
03.2004 - 09.2006
Sales & Marketing Manager
Cox Building Products Part of CRH
05.2002 - 02.2004
National Sales Manager
Ruberoid Building Products
09.2000 - 04.2002
Commercial Manager National Accounts
Ruberoid Building Products
03.1999 - 08.2000
National Account Manager - Akzo Nobel Woodcare
Akzo Nobel Decorative Coatings Limited
01.1998 - 02.1999
Senior Brand Manager
Akzo Nobel Decorative Coatings
02.1997 - 12.1997
Brand Manager
Akzo Nobel Decorative Coatings
05.1995 - 01.1997
Product Manager - Sports and Pharmacy Products
Leyland & Birmingham Rubber Co. Ltd.
02.1994 - 04.1995
Assistant Product Manager - Sports and Pharmacy Products
Leyland & Birmingham Rubber Co. Ltd.
05.1993 - 01.1994
Post Graduate Certificate - Marketing Management
Manchester Metropolitan University
01.1992 - 01.1993
Graduate Trainee - General Commercial Trainee
Leyland & Birmingham Rubber Co. Ltd.
10.1990 - 04.1993
Business Studies Degree -
Sunderland Polytechnic
01.1988 - 01.1990
BTEC Higher National Diploma - Business & Finance
Polytechnic of Wales
01.1986 - 01.1988
BTEC National Certificate - Business & Finance
Preston College
01.1983 - 01.1985
Six ‘O’ Levels - including Maths & English
St. Michael’s High School
01.1978 - 01.1983
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