Johann Laeschke

Successfully transformed company's financial performance, shifting from negative EBITDA of -903k EUR in the first half of the fiscal year to positive EBITDA of 1.74m EUR in the second half - a 292% improvement - within just 5 months.

• This was achieved by focusing on targeted marketing campaigns, social media strategy, sales promotions, and optimized digital media spending.
• Led the successful launch of a new subscription-based service (SaaS).
• Built a high-performing team of 20 employees and provided strategic leadership as part of the executive team.

• Increased revenue from a negative EBITDA of EUR -250k to EUR 5m within 12 months, a 2000% improvement.
• Led global new business activities, securing over 100 new clients across B2B, B2C, and B2G sectors, and delivered 70+ rebrands in industries including fintech, medtech, AI, blockchain, media, transport & logistics, travel, e-commerce, crypto, music, social media, and food & beverages.
• Expanded team from 5 to 20 full-time employees to support business growth.
• Managed $8 million budget, reducing costs by 15% while improving quality and output.
• Established legal, financial, and operational framework for Koto Studio's German operations, ensuring compliance with local laws and regulations

• Successfully oversaw the P&L for Google's global partnership, increasing revenue by 200% and working closely with the headquarter in Mountain View and the EMEA headquarter in London and Berlin.
• Led the YouTube Music 360-degree launch campaign in Germany, achieving over 1 million subscriptions and unprecedented 31% conversion rate, surpassing Spotify's typical 25% during similar campaigns.
• Managed key Google projects including AR Core, Future of Android, Project Soli, Earth Studio, Pegman (Maps), Maps Cloud Gaming, Pixel Campaigns, Pixel Live Wallpapers, YouTube Music, Google Domains, and YouTube Space, incorporating global strategy and film production.
• Secured two new Agency of Record (AoR) relationships within six months.
• Reversed financial deficit in the Berlin office in 2017, achieving positive EBITDA within 12 months.

• Successfully secured multiple major global clients-Mercedes, BMW, Allianz, Leica, and Hyundai-contributing over 5 million EURO in new business.
• Established and led a highly effective team, expanding agency from 15 to 40 professionals within one year.
• Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
• Spearheaded campaign initiatives that increased revenue by 20% within first year.

• As Managing Director at B-Reel, Successfully transformed the office into a highly profitable entity within just 6 months, surpassing financial projections by 70%.
• Expanding the client base by 150%, securing major accounts such as Google and Zalando, which significantly contributed to robust revenue growth
• Cultivating a dynamic work environment that encouraged innovation and high performance, aligning with B-Reel's global standards and goals.

• Directing strategic development of client projects and campaigns to align with overarching business objectives, involving close collaboration with creative, technical, and strategy teams to devise and implement innovative, result-oriented solutions.
• Securing over 70% of new business pitches, demonstrating effective proposal and presentation skills.
• Managing all financial aspects of client accounts, including budgeting, forecasting, and profitability, ensuring projects are economically viable while exploring avenues to enhance financial outcomes.