Summary
Overview
Work History
Education
Skills
Timeline
Generic

Joel Emery

Growth Director/CRO/Account Director/Head Of Sales

Summary

Performance-oriented Sales Strategist/Leader offering an exceptional record of achievement over a 16+ year career within people and professional services related products.

A Tenacious manager with a strategic and analytical approach to solving problems, bringing in net new logos and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

I have a natural drive and passion for success that I feel is very transferable into any senior role, I have worked in some of the most notoriously difficult industries (Recruitment, Consultancies and Tech/SaaS), always maintaining an impressive hit rate (winning many awards/incentives along the way).

I have recently completed my CCWP certification (Certified Contingent Workforce Professional) with SIA, which has further enhanced my knowledge of complex hiring strategics, and how stakeholders in TA/Finance/Procurement/Ops combine forces to design world-class contingent worker programmes.

I have a genuine passion to support and enable others to grow, in the last few roles I have been a quota carrying Account Director responsible for growth of existing/new accounts, whilst also mentoring/coaching/developing various senior sales staff as direct reports. I thrive in a "client facing" environment, but get as much enjoyment from seeing others succeed, and moving a successful team towards a collective goal.

Overview

21
21
years of professional experience
4
4
years of post-secondary education

Work History

Growth Director

Peregrine (Formerly Capita)
1 2021 - Current

Peregrine is a leading Recruit, Train, Deploy provider across the UK, since leaving the Capita portfolio the business has been under an ongoing transformation, and I have been pivotal to the success of the continued growth.


As part of my current role I sit within the SLT, reporting into the board and have full responsibility for the P+L, growth of existing key accounts, but also own the sales strategy for the group (including a number of direct reports within Sales and Service Delivery).

"We aim to be disruptive" - challenging our prospective clients' resourcing strategies, offering a more compliant, lower-cost, yet highly scalable alternative to using traditional IT contractors, with the ambition to create pathways for our consultants into permanent roles within the end client.

Role Responsibilities:

  • Overall responsibility for sales and service delivery teams within Retail, Transport, Media, Banking and Financial Services. Alongside a number of Public Sector accounts (central government clients via frameworks).
  • Managing/Developing a group of 15+ key accounts, many of which I have worked within over a decade in multiple roles.
  • Joint ownership of the Capita Public Sector sales strategy, providing bespoke solutions into central/local government organisations via frameworks (GCloud, CCS, DOS, DCFH, ESPO and more)
  • Heavily involved in service design, delivery, implementation and management of the solution/s we are delivering into our clients.
  • Full responsibility for setting the group sales strategy, and more importantly, playing a mentoring/supporting role to the wider team and collaborating on pitches/presentations to help achieve against FY BP.
  • Harnessing the power of Insights and BI via various tools in order to identify prospects, and approach with a solution-based proposition.
  • As a team we are currently at 132% of our annual number against BP

Head of Commercial

Nimble
04.2019 - 08.2020
  • Overall responsibility/Accountability (including full P+L) for all things Sales/Commercial at an award winning UK based Technology Consultancy
  • Nimble provide bespoke outsourced tech solutions as a Delivery Partner (building Mobile Apps/WebApps/Data Migration Projects/CRMs and many more..) via our handpicked Tech Community of 800+ elite contractors throughout the UK
  • My client facing role at Nimble was to the be "the glue" between the client, specialists/squads and service delivery team. I identified/engaged with new clients with heavy input from bespoke Technical SMEs and led the commercial discussions before the role evolved into more of a Account Management / Service Delivery Lead.
  • Full 360 responsibility for prospecting/tender and bid management/on-boarding/account management of all Nimble Key Accounts including the likes of Booking.com, RentalCars, SkyBet, William Hill, NHS Digital, ASDA
  • Direct line management of the Nimble Sales function, including a number of highly skilled technical sales specialists, and I also carried the responsibility of managing/overseeing the Talent/Resourcing teams across the wider business.
  • Supply chain management - as Nimble effectively sell a Managed Service / Outsourced project - I am also responsible for managing the supply chain of sub-contract suppliers (including vetting/tendering/identifying new potential partnerships)
  • Managing a large portfolio of existing UK/European clients ranging in size from SME through to International Superbrands - KPIs in place to grow and expand the revenue attached to each.
  • I consider myself highly versed in all aspects of the Sales Life Cycle - including building winning Sales Strategies and Initiatives, Competitor Analysis (SWOT), Formal Bid Writing and Tender Response, Presentations (both remote and F2F), effective Relationship/Account Management and Troubleshooting (including solving complex queries).
  • Other duties include Vetting and Recruitment of internal Nimble OPS Staff, Attending Networking/Industry Trade events, Identifying new Software to help streamline the business (CRM/Marketing/Project Management), and assisting the CEO/COO in business critical commercial decisions.


Reason for leaving = Redundancy in August 2020



National Account Manager - Corporate/Key Accounts

DSW (Doran Scott Williams)
08.2018 - 04.2019
  • A senior sales role reporting directly to the COO of one of the UK's fastest growing L&D consultancies, selling directly into the Banking/FS sectors.
  • A 360 degree sales role covering all aspects of a obtaining New Business from Prospect through to implementation on Key/Corporate Accounts throughout the UK.
  • Large amount of sales activity on a daily basis, with equal focus on Meeting/Presenting to new prospect clients.
  • Account/Relationship Management of all DSW Corporate/Key accounts including over £4million in revenue per annum, and direct responsibility for the growth and development of all within remit.
  • Managing a team of 2 direct reports within the Resourcing Team at DSW, ensuring all client delivery requirements are met.
  • Devising and Implementing Bespoke Recruitment/On-boarding strategies for all large accounts, including attending regular service review meetings with key stakeholders and ensuring all previously agreed SLA's are being attained.


Reason for leaving = To join Nimble (Head of Commercial role)



National Account Manager

reed.co.uk (REED Global)
05.2017 - 08.2018
  • Reporting directly to the Head of Sales in a solution based new business sales role. Focusing on prospecting and engaging with the top employers throughout the North of the UK (1000+ employees).
  • Large amount of client facing sales time including regular presentations, client meetings (often at board/director level) and event attendance/networking events.
  • Full responsibility for a team of up to 8 BDE's - mentoring/coaching/developing a group of highly motivated individuals, and sharing best practice in order to reach a collective goal. The team were constantly achieving 115% as a minimum against target.
  • SaaS role - Consultative Approach to helping clients engage with their target talent, selling through a wide-ranging inventory from basic Job Posting/CV Packages through to Rich Media, Video, Social Media and Programmatic propositions
  • A high attention to detail is required in this role, assisting current subscribers in achieving their campaign goals and dealing with technical queries.
  • Account Management is key in the role, I have managed to leverage some strong relationships with clients over the years due to listening to their requirements and building bespoke solutions to deliver a specific response.
  • Effective Time Management in the role is paramount as the split between New Business Sales time and Account Management can be challenging, I am strict in terms of structuring my days to make sure I dedicate enough time to each without a drop in performance.
  • I have great relationships internally and externally with clients and co-workers alike and I still maintain the highest AOV (Average Order Value) of anyone outside of London throughout the business.


Reason for leaving = To join DSW (National Account Manager role), after almost 9 years of service at REED.



Business Development Manager (Corporate - North)

REED Specialist Recruitment (REED Global)
03.2014 - 05.2017
  • Reporting directly to the Head of Business Development this role was put in place to support the network of 300+ REED branches to prospect, and gain commitment from employers, especially large headcount organisations throughout the UK
  • High levels of New Business as had a standing start, and inherited zero accounts upon joining the business, by the time I left I managed to sign over 60 large clients into PSL/MSP/RPO deals which continue to work with the business.
  • Formal Tender Process - To gain commitment from clients we had to follow the full tender process from start to finish, from RFI to RFP – at which stage I would use my effective presentation skills to sell in the business and cement the relationship.
  • A key part of the role was to understand and enhance our knowledge of employment law due to the contractual negotiations we went through on a weekly basis with clients, I am now well versed in all and would be confident to take on a solution based/contractual pitch in a new role.
  • I held (and still hold, as far as I am aware) the award for the highest amount of revenue generated by a BDM during Year 1 as a BDM, an achievement I am very proud of given the strong competition I had there in the sales team.


Reason for leaving = Promotion within REED Global



Senior BDM (promoted to National Account Manager)

reed.co.uk (REED Global)
05.2010 - 03.2014
  • Reporting directly to the Group Sales Manager in a client facing role dealing with the UK's leading companies to secure advertising spend.
  • Managing a busy desk of 50-100 Key Accounts throughout the North of England, all of which have between 2,000 and 250,000 staff.
  • High Levels of New Business/Canvass Calling on a daily basis to secure New Business.
  • Attending Client Meetings at Director Level daily, in order to build confidence in our brand and develop New Business.
  • A high attention to detail is required in this role, assisting current subscribers in achieving their campaign goals and dealing with technical queries.
  • In 2012 I was promoted into a National Account Manager and took responsibility for 5 Regional Account Managers spread throughout the UK.
  • The new role included call coaching, sales training, strategic planning, managing P and L, creating lead lists, supervising RAM's on important meetings throughout the UK, working on complex client pitches.


Reason for leaving = Promotion within REED Global



National Account Manager

jobs4.co.uk (The Jobs4 Network Ltd)
10.2007 - 05.2010
  • Reporting directly to the MD and Overseeing the entire Sales Process including Management of a team of Area Sales Managers across the UK,
  • Held full sanction on all Marketing/Promotion/Advertising decisions made on behalf of Jobs4,
  • Preparing and attending Client Presentations at some of the UK's leading “Blue Chip” Organisations,
  • Large amounts of interaction with New/Existing Direct Customers and up selling to their needs at every opportunity, my success relied heavily on my strong Account Management skills.
  • Meeting daily with Advertising Agency contacts across the UK to discuss massive advertising campaigns for their clients,
  • Negotiating advertising costs and the benefits of Jobs4 at Director/Board level,
  • Large amounts of Quality Control throughout each campaign.


Reason for leaving = joined REED Global



Recruitment Consultant/Senior Recruitment Consultant

Brook Street
01.2006 - 10.2007
  • Working for a very prestigious PLC in the world of executive recruitment, this role was a heavily targeted Sales role in which calls and monetary targets would be collected from each consultant daily,
  • Assessing and Screening candidates daily before placing them into relevant roles or contacting employers speculatively about suitable candidates,
  • Arranging client meetings to gain commitment and discuss their needs,
  • Large amounts of Canvas/Speculative calls (we were targeted on around 50 calls to Decision Makers daily),
  • Offering pre-interview/CV Advice with candidates,
  • Included large amounts of Database Management through a huge CRM system.
  • Very Successful Sales Recruiter for the majority of my tenure in this role.

Mortgage Advisor (Call Centre Based)

HSBC
07.2003 - 01.2006
  • A highly technical role in which we took a large volume of inbound queries about HSBC mortgage deals,
  • We regularly dealt with between 80 and 140 calls each day and this gave me invaluable experience in working to deadlines whilst under pressure,
  • The role involved a large amount of Data Entry at high speed with a very small margin for error.
  • I was promoted to a secondment into a Team Leader role during the last 6 months of my time at HSBC, the promotion was based purely on Sales and Call Quality figures.

Education

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Ridgewood School. Doncaster
09.1997 - 05.2001

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Hall Cross Sixth Form, Doncaster
09.2001 - 05.2002

Skills

New Business/Business Development

Account/Relationship Management

People Management/Development

Recruitment / Talent Acquisition Knowledge

Software Development/Delivery

Design and Implementation

Salesforce

Stakeholder Management

Timeline

Head of Commercial

Nimble
04.2019 - 08.2020

National Account Manager - Corporate/Key Accounts

DSW (Doran Scott Williams)
08.2018 - 04.2019

National Account Manager

reed.co.uk (REED Global)
05.2017 - 08.2018

Business Development Manager (Corporate - North)

REED Specialist Recruitment (REED Global)
03.2014 - 05.2017

Senior BDM (promoted to National Account Manager)

reed.co.uk (REED Global)
05.2010 - 03.2014

National Account Manager

jobs4.co.uk (The Jobs4 Network Ltd)
10.2007 - 05.2010

Recruitment Consultant/Senior Recruitment Consultant

Brook Street
01.2006 - 10.2007

Mortgage Advisor (Call Centre Based)

HSBC
07.2003 - 01.2006

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Hall Cross Sixth Form, Doncaster
09.2001 - 05.2002

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Ridgewood School. Doncaster
09.1997 - 05.2001

Growth Director

Peregrine (Formerly Capita)
1 2021 - Current
Joel EmeryGrowth Director/CRO/Account Director/Head Of Sales