Joel Dixon
Liverpool,Merseyside
Summary
Dynamic Senior Business Development Manager with strengths in driving revenue growth and cultivating strategic partnerships. Delivers consistent results by leveraging data-driven insights to meet and exceed sales targets. Inspires team performance through effective stakeholder engagement and consultative selling techniques.
Overview
10
10
years of professional experience
Work History
Senior Business Development Manager
Vypr
10.2025 - Current
- Vypr is a Manchester HQ’d Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster. We’re a scale-up business with huge growth ambitions. We’ve proved product market fit with our existing offering and now we’re ready to scale at pace. We’re using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI-enhanced insight.
- Salary £70,000 plus excellent benefits
- Notice Period – 3 months
Business Development Manager
Vypr
04.2024 - 10.2025
- Identifying new Sales
- Demonstrating sales in similar market marketing/insight / trends / data / SaaS
- Consistently delivering against targets of £25K a month and an annual target of £300,000
- Building pipeline that supports over-achievement
- Ability to balance ‘data-driven’ decisions with experience, to make the right call
- Excellent business acumen and results-oriented
- Good time management
- Working both independent and team working environments
- Senior stakeholder management across Mid-Market & Enterprise companies
- Hitting and responding to expected MSOP’s/KPI’s
- Achieving the best solution for clients while maximising spend and driving ACV
- Inspiring your colleagues and being an example to the wider sales team
- Vypr is a Manchester HQ’d Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster. We’re a scale-up business with huge growth ambitions. We’ve proved product market fit with our existing offering and now we’re ready to scale at pace. We’re using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI-enhanced insight.
- Key Achievements:
- Hit Target in my first year which has never been done before in the history of Vypr
- Attended a ‘Winners Circle’ Top Performer Trip abroad
- Brought onboard some key Enterprise Accounts such as RBI – Pret, Tim Horton’s, Popeyes, Pizza Hut, YO! Sushi (The Wonderfield Group)
- Become a key performer in my team within my first year with the business
- Consistently hit MSOP’s/KPI’s on a monthly basis as a pure New Business Hunter
- Salary £60,000 plus excellent benefits
- Notice Period – 1 month
Corporate Business Development Manager
Foodhub
07.2022 - 04.2024
- Responsible for building and acquiring new partnerships and selling to business owners/senior stakeholders across the U.K about their food & beverage portfolios/outlets within a variety of verticals, such as sport stadia, events stadia, hotels, contract catering to name a few
- Selling a SaaS model solution for businesses across the UK & Ireland, consisting of products such as (PDQ, agile payments tech solutions, EPOS Systems, Self-Ordering KIOSKS) QR Code Online Ordering Technology, Pre-Ordering functions and managing this sales cycle from self generated lead, fact find, demo/assessment of suitability all the way through to completion. Then retaining their business and KIT techniques to execute a KYC plan to maintain the relationship and manage that new business account
- Understanding financial budgets and forecasting spend on business plans and commercial sponsorship opportunities - usually dealing with deals with an AOV of £10K-100K
- Ensuring I offer a consultative and authentic sales approach to all customers based around their marketing and advertising requirements – tailoring each product at my disposal to specific customers objectives and visions - based on a thorough fact find and qualification
- Using tech and data to measure success and by focusing on new business relationships with prospective customers, I am able to share the true value of our partnership and explain fully where their investment goes and how our data and insight can measure performance and analytics
- Ensuring the approach is consultative yet dynamic and powerful, ensuring that I capture the importance of partnership with us to get the best out of their business model. Full strategic ownership on all corporate projects from start to completion
- Full fact finding around a customer’s goals, targets and challenges. Using data and industry insight combined with a consultative approach to offer the right packages and products to meet their objectives - ensuring I am offering a solution to particular challenges customers may face
- Hunter approach, combined with managing existing relationships, building these relationships through effective communication, an honest and humble attitude
- Ensuring targets are met daily, weekly, monthly and quarterly, contributing to the success of the team and overall revenue/goal of the wider business (KPI’s can be provided)
- Key Achievements:
- Agreed and signed our first concept deal for the new Corporate Team inside my first 3-4weeks with the business
- Completed and signed contracts for reputable sporting organisations in the UK - involved in the negotiations and signatures of legal terms
- Delivered and built a dedicated team to manage all new opportunities through leadership, strategy and implementation to support our new corporate clients
- Designed new corporate KPI metrics in order deliver success rate, based on revenue generated/targets, NB meetings, Demo’s completed, SaaS model clients signed & sealed
- Salary £47,250 + £5000 Car Allowance plus excellent benefits
- Notice Period – 2 months (could be flexible)
New Business Account Manager
AutoTrader
01.2021 - 07.2022
- Partnering and essentially, selling to business owners/senior stakeholders across the U.K about their marketing and advertising plans in the Automotive market. Understanding their financial budgets and forecasting spend on business plans
- Ensuring I offer a consultative and authentic sales approach to customers based around their marketing and advertising requirements – tailoring each product and idea to specific customers, based on a thorough fact find
- Tech and data expertise make AutoTrader one of the UK’s leading digital companies, and a great approach and focus on dominating the market – by focusing on new business relationships with prospective customers, car retailers.
- Ensuring the approach is consultative yet dynamic and powerful, ensuring that I capture the importance of partnership with us to get the best out of their business model
- Full fact finding around a customer’s goals, targets and pain points. Using data and industry insight combined with a consultative approach to offer the right packages and products to meet their objectives
- Hunter approach, combined with managing existing relationships, building these relationships through effective communication, an honest and humble attitude
- Ensuring targets are met daily, weekly, monthly and quarterly, contributing to the success of the team and overall revenue/goal of the wider business
- Key Achievements:
- Being able to sign our most prominent and expensive packages to large customers across Franchise, Car Supermarkets and Large Independent Retailers – going into intricate detail around data, insight, prominence and exposure whilst explaining the real benefits of return on investment with us. Value can range between £2-5K for this one deal/customer.
- Consistently tracking and monitoring performance each day and week, to ensure % of targets are being matched across the areas we are monitored by
- Effectively communicate with high stakeholders the monetary value of our packages and have difficult conversations around their own individual performance on our platform vs spend – and then also discussing the options of spending more with, to get that greater success and results required
- Able to use a wide range of data, insight and technology tools to advise, instruct and consult businesses of all sizes, how to maximise performance in a difficult, uncertain world
- Implemented an innovative way to organise and manage workload effectively with diary management and data/insight records to track current and consistent performance
- Discussing in December 2021 the imminent “rate rise” we had coming. This was about effective and clear communication of the increase in price on our platform
- RFL - Headhunted by Foodhub to be the first hirer their new Corporate UK Team
- Salary £37,000 plus excellent benefits
- Notice Period – 1 month
Various roles in Junior – Senior Recruitment Consultants across Financial Services, Media, Marketing & FMCG
01.2016 - 12.2020
- Secured position with innovative business amid recruitment agency challenges presented by COVID-19.
Education
Foundation Degree - in Sports Coaching
Leeds Metropolitan University
06-2014
BTEC National Diploma - <ul><li>In Sports Coaching, Training and Fitness – Triple Distinction Award DDD</li></ul>
York College
06-2011
G.C.S.E - Levels: 11 G.C.S.E’s A-C grade
Tadcaster Grammar School
06-2009
Skills
- Sales pipeline development
- Lead generation
- Consultative selling
- Revenue forecasting
- Salesforce CRM
- Market research
- Client engagement
- Strategic partnerships
- Stakeholder management
- Negotiation tactics
- B2B client management
- Revenue source development
- Data-driven decisions
- Clear communicator
- Warm and cold calling
- Relationship building
- Leadership aptitude
- Salesforce CRM
- Client contract negotiations
- Sales trend analysis
- Customer focus
- Performance goals
- Proposal writing
- Networking ability
- Technical sales
Personal Information
Interests: Very capable footballer who has played for professional and semi-professional teams., Was part of a very remarkable journey with Blyth Spartans, reaching the 3rd round of The FA Cup against Birmingham City., Represented England in football at university level and was capped for the games against Scotland, Wales and France. Extremely interested in travel, Croatia and Portugal being my favourite places to visit. References available on Request.
Timeline
Senior Business Development Manager
Vypr
10.2025 - Current
Business Development Manager
Vypr
04.2024 - 10.2025
Corporate Business Development Manager
Foodhub
07.2022 - 04.2024
New Business Account Manager
AutoTrader
01.2021 - 07.2022
Various roles in Junior – Senior Recruitment Consultants across Financial Services, Media, Marketing & FMCG
01.2016 - 12.2020
Foundation Degree - in Sports Coaching
Leeds Metropolitan University
BTEC National Diploma - <ul><li>In Sports Coaching, Training and Fitness – Triple Distinction Award DDD</li></ul>
York College
G.C.S.E - Levels: 11 G.C.S.E’s A-C grade
Tadcaster Grammar School