Joel Bennett

- Responsible for c£1.25m in new business from 4 individuals including a £250k personal target.

- Targeting both Senior Partners in Law Firms and C level legal Marketing personas for an integrated content and listings platform - Lexology

- Instituted persona based outreach - boosting initial MQL to Opp conversion from 4 to 8%

- Coaching focus increasing Opp > Closed won conversion from 18%>22%

First AML is a AML software solution used by Law, Accounting, Commercial Real Estate and Financial Institutions to automate their compliance responsibilities. My role was to function as both first and second line leader for 12 SDR's + ISR's and one TL.

• £687k Closed ARR Sourced by team - 97% pro rated performance over tenure.
• Achieved 150% increase in Closed ARR sourced by establishing standardized prospecting process, including qualification, handover, and AE + SDR Pod standards.
• Saved £45,000 in recruitment and onboarding costs by implementing "Experienced Job Mover" recruitment focus.
• Transitioned team from Services > SaaS pipeline generation techniques - with 80% of new pipeline generated for SaaS product, one month after launch, by taking lead of Sales Ops, Enablement, and ABM tactics to manage change.
• Built SDR playbook from prospecting strategies to KPIs, path to promotion and internal team culture
• Consistent reporting to leadership team (GM UK, CRO) around trends, strategy, pillars and QBR

• Reporting into COO with responsibilities including pipe gen strategy, inbound and outbound operations, enablement and revenue leadership.
• Responsible for 19 direct reports including 1 Manager level. (Total dept size 27)
• Improved SDR pipe gen share from 20% > 60% monthly
• Launched UK + US markets - team being responsible for first €1m deals in each market
• Developed 3 new team leads (US, ES + Chief of Staff)

• Took SDR sourced ARR from £900k to >£4mm in 16 months
• Team size from 4 to 30 members.
• Designed path to promotion for 6 reps over short space of time to various positions such as SDR Team Lead, Account Exec and Senior Account Exec
• Ultimately responsible for designing learning path through three stages, Onboarding, Performance, Promotion, leading to
• Led cross function drive "Quality vs Quantity focus" leading to 4x increase in AOV from outbound sourced opportunities in 3 month period.
• Heavily involved in strategy, operations, hiring, HR + Office leadership activities.

• Joined as fifth hire in Europe, led development of initial BDR strategy to grow revenue from ~£100k to £3m
• 70% of Narvar EU Revenue delivered by team
• Achieved 97% of yearly revenue generated target by Q2 2019

• Good performance against target 86% (Yr 1) and 101% (Pro rated Yr 2)

• Hybrid role, prospecting and closing sub-3000 seat companies, passing opps to Enterprise exec over that number
• Total performance 101% (Yr 1) and 106% (Yr 2) on targets of £160k and £232k respectively