Joe Mackrill

Responsibilities include:

• Overseeing and maintaining the Council's digital marketing channels including email marketing, social media platforms and the Council's intranet.
• Creation, implementation and analysis of organic and paid
  marketing campaigns (creating content, writing copy, defining audiences, suggesting budgets, scheduling and monitoring engagement).
• Using social media trends to develop engaging content.
• Writing copy for a wide range of audiences and digital marketing
  channels including various social media platforms and email
  marketing.
• Delivering social media traning sessions to colleagues across departments.
• Collating and analysing the results of digital marketing activities
  and making recommendations where necessary.
• Exploring new and innovative ways in which the Council's audience can be grown organically among budget restrictions.
• Carrying out audits of the Council's existing digital channels and
  making recommendations about how these could be better used.

Repsonsibilities included:

• Creating and implementing digital marketing campaigns on
  behalf of the Recycling & Waste service.
• Creating and monitoring social media accounts for various services across the Council
• Creating and editing engaging content for use across digital channels, using software such as CapCut and Canva.
• Scheduling content across various digital marketing platforms
  using content management systems.

Responsibilities included:

• Working with the Youth Service to engage with young people in
  the Bradford district through social media to assess their needs and feeding this back to stakeholders.
• Creating and maintaining Children's Services social media
  platforms and making recommendations for growing their
  audiences.
• Attending events to capture content and post live on Council
  social media channels.
• Basic photography (headshots, events etc.)
• Providing social media safety sessions for vulnerable young people in the district.