Joe Evans

Joined beam board to support membership development, with a personal focus on making the hospitality industry more enticing for a new generation of talent.

• Developed a new industry buddy program for trade shows. 'Beam Buddy' program will take place at 4 key trade shows in 2025. Supporting a new generation of talent and those who need support.
• Collaborated with fellow directors to develop long-term strategies that aligned with organizational objectives.

Head of MICE & Corporate Account Management for 80+ hotels spanning 8 countries in Europe. Specialist in MICE segment, but well-versed in corporate. The MICE segment equates to £32m of annual turnover.

• Developed best-in-class roadmap for hotels to improve MICE offering, comprising a variety of disciplines from marketing and e-commerce, sales process, operational delivery, and account management.
• Implemented a MICE dashboard using Power BI to indicate areas of opportunity and measurement of success.
• Collaboratively work with major hotel brand partners to ensure traction with key Global TMC partners.
• Lead on industry engagements as the 'face of Aimbridge' within the hospitality sector.

Brought in to reposition hotel following a £10m refurbishment and rebranding to voco, an IHG hotel. Only the third property globally to be opened at the time, the role was as much about selling the asset as it was brand marketing.

Led the sales, events, and marketing efforts for the hotel with a team of 6 for 3 years before taking on additional responsibilities of managing the operational delivery of the 200-key hotel, as well as its commercial performance.

This 4-year project was a test of change management, taking a team on a journey through additional macro challenges. It was a very difficult project but ultimately will remain one of the most rewarding of my career.

• QHotels' property Sales Director, 2017.
• Sales center of excellence 17/18.
• Hotel sales budget of £9.5m.
• Occ growth of 3.4% and ARR growth of 4.4% from 2017 to 2019. Responsibility for robust sales planning and implementation.
• Management of key market accounts and top employers across Warwickshire.
• Support, guidance, and development of the sales and events function, totaling 10 team members.
• Existing client portfolio of £2.2m. Venue find and booking agent focus. Cross-function hotel sales leads scheme. Internal client focus on National sales team.
• Development of experience-led delivery.

• Consistent delivery of targets: 2016 - 104.3%, 2015 - 100.6%, and 2014 - 102.9% top line.
• 3-year revenue uplift of £1.25m, 17%.
• 150 existing accounts, grew the largest account from £400k to producing in excess of £1M across 4 QHotels in 2016.
• Head of Inspirational Training Steering Committee (QHotels Training Brand), Owner of Annual Sales and Marketing Plan.
• New business focus, through market intelligence. Putting in place standards, such as site visit SOPs.

Progressed from a sales researcher role to sales manager for London, two promotions in two years. The 5 hotels under management generated circa £80M. £4m account target.

• Handled customer relations issues, enabling quick resolution and client satisfaction.
• Increased sales revenue by developing and implementing effective sales strategies.