Joanne Van Campen
Alton,Hampshire
Summary
A highly creative and dedicated design and marketing professional with a passion for brand storytelling and consumer relationship building. Insightful creative lead with experience devising and implementing creative projects and marketing campaigns. Focused on relationship marketing and brand building touchpoints along the customer journey. An innovative designer and strong copywriter producing consistently fresh and creative ideas. A sound knowledge of design and creative thinking processes plus a current understanding of social media and digital practices.
Overview
21
21
years of professional experience
Work History
Creative Brand Manager
Frensham Heights School
Farnham, Surrey
09.2020 - Current
- Launched creative, innovative rebrand, developed unique brand guidelines and protected consistent branding and tone of voice across content for multiple platforms and campaigns.
- Developed bold, powerful marketing campaigns to reach target audience. Strongly differentiating the school from competitors.
- Researched and managed media buying at venues and publications (print and digital) to deliver cost-effective, targeted marketing and advertising.
- Coordinated innovative relationship marketing strategies to strengthen reputation and reach and boost long-term profitability..
- Led end-to-end campaign ideation and creative direction for all marketing and brand collateral including photo and video shoots.
- Planned and efficiently organised details and timelines for large and small-scale promotional events.
- Championed customer experience throughout enquiry and onboarding processes.
- Produced original, creative short form and long form content for advertising and marketing collateral.
Creative Copywriter and Designer
Frensham Heights School
Farnham, Surrey
01.2018 - 09.2020
- Incorporated storytelling techniques to bring life to the brand ethos and values.
- Managed designs from conception to delivery to deliver a wide range of internal and external communication and marketing collateral.
- Executed bold, creative designs using allocated resources and budget and differentiating the school from competitors.
- Provided creativity, attention to detail and complex problem solving while working on simultaneous projects with tight deadlines.
- Established unique, genuine tone of voice to maintain consistency in content and communications while differentiating from competitors.
- Provided editorial, creative and technical support to all internal departments to strengthen brand presence and voice internally and externally.
- Crafted brand messaging to reach and capture target audiences across different channels.
- Created high-impact short form and long form messaging for marketing media, contributing to increased outreach and appeal to target markets.
Creative Director & Designer
Little Bulldog Design
Farnham, Surrey
03.2007 - 09.2020
- Led end-to-end design ideation and creative direction for varied client base.
- Developed on-brief and on-brand creative concepts and final designs.
- Created unique corporate branding - designing cohesive brand systems incorporating logos, typography, graphic elements and tone of voice.
- Creatively interpreted client briefs to develop and produce unique, engaging concepts and designs.
- Enacted design development from concept to completion, including brand identities, illustration, print design and marketing collateral.
- Managed client expectations, advising on branding, design and print production requirements.
- Delivered client projects on time, within budget and to strict deadlines.
Graphic Designer
Astound Retail Design Ltd
London, London
07.2005 - 03.2007
- Mastered Adobe Creative Suite - Indesign, Photoshop and Illustrator - to support design work and image editing needs.
- Employed graphic design fundamentals when selecting typography, colour and layout.
- Quickly actioned client feedback and criticism with improvement-oriented mindset to elevate results.
- Provided creativity, attention to detail and out-of-the-box thinking when working to tight deadlines.
- Partnered with interior design teams to define project scope and produce innovative solutions for varied environments.
- Specialised in crafting creative designs with humour and personalisation.
Studio Manager
Castelli Diaries
Tunbridge Wells, Kent
03.2002 - 07.2005
- Facilitated smooth studio operations, utilising software to maintain accurate levels of print supplies.
- Maintained print production schedules by proposing actions to improve workflows and processes.
- Helped maintain company reputation by enforcing high-quality standards for artwork produced and customer service delivered.
- Offered guidance on pre-flight printing processes, helping to reduce costly print reruns.
- Worked with staff across design studios, facilitating completion of print projects within set deadlines.
- Oversaw print projects from start to completion, managing and allocating project budgets.
Education
Certificate of Higher Education - Design and Layout
London College of Communication
LondonDiploma of Higher Education - Design and Innovation
The Open University
Milton KeynesBachelor of Arts - Art
University of Texas
Austin, Texas, USASkills
- Branding and brand management
- Opportunities identification and creation
- Brand strategy development
- Copywriting expertise
- Graphic design expertise
- Ability to effectively plan
- Relationship management
- Brand development
- Marketing and advertising
- Brand messaging
- Communications strategies
- Mastery of Adobe Creative Suite
- Time management
- Customer-focused
- Communication skills
- Problem-solving
Languages
English
Native
French
Intermediate
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Creative Brand Manager
Frensham Heights School
09.2020 - Current
Creative Copywriter and Designer
Frensham Heights School
01.2018 - 09.2020
Creative Director & Designer
Little Bulldog Design
03.2007 - 09.2020
Graphic Designer
Astound Retail Design Ltd
07.2005 - 03.2007
Studio Manager
Castelli Diaries
03.2002 - 07.2005
Certificate of Higher Education - Design and Layout
London College of Communication
Diploma of Higher Education - Design and Innovation
The Open University
Bachelor of Arts - Art
University of Texas
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