Joanne short
Telephone sales and Management
Hemel Hempstead,Hertfordshire
Summary
Results-driven Sales Manager bringing 15 + years of experience in sales and marketing in advertising, Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development. Accomplished Account Executive equipped to monitor and cultivate key account growth. Maintains strong and trusting rapport to foster client satisfaction and loyalty. Persuasive and charismatic communicator with proven history of profitable strategy.
Overview
30
30
years of professional experience
Work history
Senior Account Executive
Ark Media / Creative Edge Australia
Surfers Paradise
01.2020 - Current
- Cold Calling B2B to pitch advertising (digital and print media)
- Determined business development opportunities and implemented effective strategy to win new clients
- Prospecting for new business
- Leveraged CRM to maintain records of sales and prospecting activities
- Negotiated and prepared contracts to secure new business and retain existing clients
- Leveraged cold calling, zoom calls and referrals to build leads and new clients
- Established new customer accounts using negotiation and sales closing abilities
- Pursued new accounts through lead generation, cold calling and advertising referrals
- All admin/ CRM / proposals
- Meeting daily, weekly monthly KPI's.
Digital Sales Executive
Ricochet Media
UK
09.2018 - 12.2019
- B2B cold calling selling online advertising
- Offering & selling marketing solutions including, directories, solus email campaigns, publications, web digital solutions to ensure ROI
- Manage existing clients
- Meeting daily and weekly KPI's
- All admin, emails CRM, Media kits and proposals
- Implemented best practices for tracking effectiveness of campaign success by measuring digital metrics and client return on investment
- Created sales presentations to promote advertising benefits to potential customers.
Business Development Manager
Clear Channel Direct
UK
03.2018 - 08.2018
- Identifying and developing new prospects in local markets
- Selling out of home advertising space to small and medium-sized businesses
- Prospecting and self-generating new business appointments 6 - 8 per week
- Winning new business from prospects
- Developing local market intelligence
- Developing and managing existing clients
- All admin duties, CRM sales force, proposals, power point presentations.
Sales & Business Development Manager and Event Manager
Carita Services
UK
06.2016 - 11.2017
- Carita Services is a London based fundraising service specialising in supplying live and silent auctions and fundraising solutions at charities events
- Cold calling event organisers offering our auction services
- Researching events that are the right fit for the company
- Selling the auction into the event and understanding their needs
- Managing the auction on the night (usually a team of 6)
- Face to face meetings to secure bookings and build relationships
- Networking
- All admin duties - including creating my own database on Hubspot, proposals and emails.
Business Development Manager - Team Leader
MediaSeed Pty Ltd
Sydney
04.2012 - 03.2016
- MediaSeed is an 'out of home' advertising sales specialist providing multi-platform advertising mediums to the Market through National events and a permanent portfolio
- Identifying sales leads with a focus on building a database of new potential clients
- Obtaining new clients though cold calling and B2B on a daily basis
- Pitching MediaSeed services to both direct clients and media agencies offering outdoor and digital media where needed
- Developed and maintained relationships with senior level executives, working as a trusted advisor
- As a Team Leader, I managed a team of 3, ensuring we achieved daily, monthly and quarterly targets though mentoring and motivation
- Quarterly appraisals with team members
- Working closely with and reporting directly to the directors on a weekly basis
- Created and implemented strategies for team members to reach goals.
Sales Account Manager
Nvisage Media
Sydney
11.2010 - 04.2012
- Nvisage Media is an outdoor media provider specialising in giant LED screens for major sports events
- High level of direct sales focusing on marketing to CEO's and Executives to offer this one off 'out of home advertising' at special events including Australian Open Fan Zone, Rugby Sevens, and World Rugby just to name a few
- Pitching and closing new business and maintaining clients on an ongoing basis
- Formulated trusted relationships with key accounts.
Media Account Manager
The Wedding Show
Sydney
03.2010 - 09.2010
- The Wedding Show is an online wedding directory with a TV program running on Fox 8 channel
- Cold calling B2B in the wedding industry offering online directory and a spot on the TV show
- Creating a database through research and new contacts sourced within the industry
- Face to face meetings to sell TV airtime, offering creative ideas
- Negotiating with the clients and closing the sale
- Creating proposals using PowerPoint
- Attending events to network and create new business opportunities.
Construction Office Manager
ARD Davies Construction
UK
06.2002 - 08.2008
- Running a small family construction business
- Liaising with clients and suppliers on a daily basis
- Wages, all office duties, purchase ledger and accounts payable
- Oversaw receiving and organising correspondence, answering and forwarding calls and creating business letters and records
- Managed office inventory and placed new supply orders
- Monitored payments due from clients and promptly contacted clients with past due payments.
Sales & Supervisor
Angelo Australian Chemicals
Sydney
09.1994 - 10.1995
- B2B cold calling from warm leads, obtaining new clients, responsible for existing accounts, increasing orders, repeat business, developing strategies to increase turnover
- Market research supervisor - supervising a team of 8 researchers, recruiting the team, and maintaining a high level of consistency to make sure targets are achieved.
Holiday Sales Representative
British Holidays
UK
09.1994 - 10.1995
- Inbound sales calls, selling caravan holidays all over the UK
- Represented the company to help promote the holiday parks to the travel agents.
- Increased customer satisfaction by resolving issues.
Education
GCSEs -
London College of Fashion
LondonSkills
- Media Sales and Marketing
- Advertising
- Pipeline Management
- Client Consultations
- Lead Generation
- Business Development
- CRM Platforms
- Decision Making
- Relationship Building
- Team Building
- Sales Quotes/proposals
- Networking Events
- Staff Training and Development
- Problem-Solving
- Time Management
- Verbal and Written Communication
- Consultative selling
Custom
TBC
Timeline
Senior Account Executive
Ark Media / Creative Edge Australia
01.2020 - Current
Digital Sales Executive
Ricochet Media
09.2018 - 12.2019
Business Development Manager
Clear Channel Direct
03.2018 - 08.2018
Sales & Business Development Manager and Event Manager
Carita Services
06.2016 - 11.2017
Business Development Manager - Team Leader
MediaSeed Pty Ltd
04.2012 - 03.2016
Sales Account Manager
Nvisage Media
11.2010 - 04.2012
Media Account Manager
The Wedding Show
03.2010 - 09.2010
Construction Office Manager
ARD Davies Construction
06.2002 - 08.2008
Sales & Supervisor
Angelo Australian Chemicals
09.1994 - 10.1995
Holiday Sales Representative
British Holidays
09.1994 - 10.1995
GCSEs -
London College of Fashion
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