Joanna Spalding
Wellington,Somerset
Summary
I am a driven, enthusiastic and reliable Manager with 11 years experience in the Fitness industry - of which 9 years have been in Management. Whether that be my Sales & Marketing Manager, Gym Manager, Dual-Site Gym Manager or now Cluster Manager role. I have a proven record of driving membership performance and hitting KPIs in gyms but also being a strong People leader. I lead from the front, am somebody that employees trust, with the perfect balance of professionalism and empathy in challenging situations with the ability to adapt/understand each individual. I trust it is these skills that have allowed me to progress so rapidly in my Management career as a strong, happy team that feel valued will drive performance.
Overview
11
11
years of professional experience
1
1
Certification
Work history
Cluster Manager
PureGym
Torquay, Torbay
2023.09 - Current
- Started as Gym Manager for PureGym Port Talbot (brand new site opening) in September 2023. Completed a successful Pre-sale then successful operation of a brand new site, reaching our target member base within the first 3 weeks of opening.
- Was given another new site to open, Neath, in September 2024, which was another successful site opening and reached target member base within 6 weeks of opening.
- Promoted to a Dual-Site Gym Manager position in February 2025 to manage both the Port Talbot & Neath sites.
- Was seeked out by Senior Management for a Cluster Manager role in Devon (near home town), which commenced September 2025 and is my current role. Overseeing 4 sites and managing the performance in each, closely managing the teams in each through regular 121s.
Sales and Marketing Manager
Bannatyne Health Club
Cardiff
2022.04 - 2023.08
General Manager
Anytime Fitness
Taunton
2020.07 - 2022.03
Sales and Marketing Manager
Bannatyne Health Club
Cardiff
2015.07 - 2020.06
Education
12 GCSE’s obtained (including Maths and English), all grades A-C -
The Castle School
Taunton, Somerset2010-06
Skills
- Communication (written, verbal and face-to-face)
- Relationship building / genuine rapport
- People skills
- Adaptable and eagerness to learn
- Organised and efficient
- Deadline-orientated
- Conflict resolution
- Customer retention
- IT and adjusting to new computer systems
- Strategies and goals
- Performance management
Certification
Level 2 Gym Instructor
Level 3 Personal Trainer
Timeline
Cluster Manager
PureGym
2023.09 - Current
Sales and Marketing Manager
Bannatyne Health Club
2022.04 - 2023.08
General Manager
Anytime Fitness
2020.07 - 2022.03
Sales and Marketing Manager
Bannatyne Health Club
2015.07 - 2020.06
12 GCSE’s obtained (including Maths and English), all grades A-C -
The Castle School