Joanna Sitanari

A peer-to-peer leadership community connecting senior executives through curated events, learning experiences and strategic networking.

• Own end-to-end planning and delivery of 20–25 monthly events, including executive dinners, roundtables, webinars, workshops, panel discussions and conference days.
• Partner with the COO to develop scalable community engagement strategies, supporting rapid membership growth across multiple regions in a fast-paced start-up environment.
• Analyse member feedback, attendance trends and engagement data to shape event programming, increasing average session attendance by 50%.
• Build trusted relationships with partners through regular review meetings, evaluating ROI, aligning objectives and developing future engagement strategies.
• Lead vendor management, budgeting and operational planning, while implementing a centralised event management system that improved efficiency and collaboration.
• Create and deliver branded event marketing campaigns across LinkedIn, personalised outreach, newsletters and co-branded registration pages, ensuring consistent member experience and strong event engagement.
• Curate guest lists and networking experiences to maximise meaningful peer-to-peer connections and partner objectives.
• Plan and attend external executive learning experiences focused on leadership, coaching, workplace culture and AI, while recommending initiatives that strengthen employee engagement and organisational culture.
• Support team growth through onboarding and training new colleagues, sharing best practices and contributing to a collaborative, high-performing environment.

Luxury health and wellness start-up focused on building thriving practitioner communities.

• Managed an engaged community of 300+ wellness professionals across in-person and digital platforms, increasing monthly engagement by 50%.
• Planned and delivered CPD sessions, community events, brand activations and member experiences, increasing practitioner event attendance by 400%.
• Designed retention and engagement strategies that reduced monthly member churn by 83%.
• Used engagement metrics and member feedback to continuously improve community initiatives and member experience.
• Developed internal communications and marketing campaigns to increase engagement and awareness.
• Managed onboarding, operational workflows and business systems to improve member satisfaction and organisational efficiency.
• Built strategic partnerships across the wellness, fitness and health-tech sectors to strengthen community value and commercial growth.

Travelled independently across South America, developing resilience, adaptability, cultural awareness and problem-solving skills.

Recruitment technology start-up specialising in talent communities.

• Supported the founder with community strategy, operations, talent initiatives and business planning.
• Increased community engagement by 60% through personalised outreach, one-to-one check-ins and targeted engagement campaigns.
• Designed and facilitated virtual roundtables with an average attendance rate of 85%, strengthening community engagement.
• Interviewed and screened 5–6 candidates daily, supporting recruitment and talent acquisition.
• Managed community communications, newsletters and engagement campaigns using Canva and CRM platforms.
• Implemented automated workflows to improve operational efficiency and user experience.

• Managed the full 360 recruitment lifecycle across HR and Change & Transformation contract markets.
• Generated £150,000 in revenue within the first six months.
• Built strong client and candidate relationships through consultative stakeholder management and business development.
• Organised networking events and executive roundtables to strengthen employer branding and client engagement.
• Built and managed a high-value pipeline through proactive relationship building and strategic outreach.
• Launched and hosted a workplace wellbeing podcast to support business development and promote healthier workplace cultures.