Joanna Hill
London
Summary
An experienced and highly motivated commercial leader with a proven track record of delivering results in fast-paced environments. Excellent trading and merchandising skills with a passion for great customer experience. Over 20 years of retail experience working across multiple Brands with a focus on digital platforms. Strong and empathetic leader with a focus on empowerment to drive the engagement of the team and internal stakeholders.
Overview
22
22
years of professional experience
4
4
years of post-secondary education
Work history
Commercial Director
Closer Pets
09.2020 - 03.2025
- Part of the new strategic team brought in to deliver profitable growth following MBO and PE investment
- Global revenue £13m, with +10% YOY growth, Ebitda of £2m
- Commercial trading for Closer Pets across all sales channels, DTC, B2B ensuring the optimal pricing, buying budget and customer strategy to ensure profitability
- Responsible for new product launches and ‘go to market strategy’, from pricing, stock, and channel management
- Leading a Global team of 8 (commercial managers, sales & stock planners, marketplace managers) and accountability for the UK based marketing agency
- Created and implemented new website on Shopify platform, doubling DTC sales in Uk, USA and Europe
- Full ownership of the marketing strategy. Digital through ppc, seo, affiliates, email and Brand marketing through social channels, influencers, content creators, and partnerships
- Managing all marketplaces across Uk and Europe, from set-up, integration, sales performance, optimal stock planning, product launch and optimization including Amazon Uk, USA, and Europe
Head of Online Trading
Bestseller, New E-Business
08.2019 - 09.2020
- Part of the leadership team focused on creating new trading, merchandising, and e commerce initiatives
- Created and implemented the sales, stock, marketing and trading calendar, working collaboratively with all Bestseller brands
- Developed a strategy to relaunch bestseller.com including restructure of existing team and re-platforming
- Launched a new sustainable fashion label from initial concept, including options, stock planning, and pricing to agreeing partnerships with key digital fashion players including Zalando, ASOS and About You
Head of Ecommerce
Wallis & Evans
11.2018 - 08.2019
- Gross Sales £100 million
- Areas of ownership: P&L, Trade, merchandising, UI, CX, analytics, production & publishing
- Generated new trade initiatives to drive revenue and margin, including exclusive buys, optimal stock levels, and regular new product launches & content. Trade performance across both brands positive versus prior year
- Ownership of all site analytics to gain a comprehensive understanding of the customer
- Manage and constantly improve the user experience of the website with a continuous development plan to optimize conversion
- Led a team of 20, key member of the Executive team
Head of Ecommerce
Miss Selfridge
09.2017 - 11.2018
- Gross Sales £22 million
- Ownership of all aspects of Digital commerce: Trading; merchandising, CX; Analytics; Production
- Ownership of all ecommerce KPI’s: notably revenue, profit and conversion optimisation
- Full P & L responsibility for the ecommerce channels
- Worked collaboratively with the marketing teams to position the brand and drive strong ROAS
- Accountability for all multi-channel project launches, including fulfil from store, collect from store and order in store
- Collaborated with IT to re-platform the mobile and desk top site
Head of Ecommerce
Topman
06.2014 - 08.2017
- Gross Sales £44 million. Full P and L management of the Digital channel
- Responsible for the commercial trading of Topman.com. 15 platforms (8 websites, 5 mobile sites, launched 2 apps), 3 languages, 5 currencies, 110 countries
- Developed product plans and profitability levers to drive sales growth of +12%. Worked closely with the B and M teams to create product opportunities, optimize stock levels and develop new product strategies to deliver brand vision
- Implemented new CRM program to engage and retain customers resulting in revenue increase of +20%
- Managed the A/B testing plan to understand customer behaviour and continually drive increased conversion
- Brought usability sessions in house, and ran sessions in our key international markets to ensure ongoing optimization of the website functionality
- Learnt from all data sources (feedback, surveys, social media, web analytics, reviews, ab testing, crm data) to optimize the customer experience
Various Positions – Senior Merchandising & Trading
Arcadia Group
03.2003 - 06.2014
- Various positions within Merchandising from Assistant to Senior Merchandiser across multiple product areas (Jeans, Trousers, Shorts, Accessories) Merchandising, sales planning, forecasting, reducing markdown and optimising trading performance
- Responsible for the trading and production teams, 7 direct reports
- Delivering a new topman.com content, promotional and trading calendar
- Brought new ecommerce photography studio in house, resulting in efficiency and brand control
Education
BSC Econ - Sociology
Cardiff University
09.1999 - 05.2002
A-levels - English, Geography, Politics
Prior Park School
09.1996 - 06.1998
Skills
- E-Commerce strategy
- Product lifecycle management
- Demand forecasting
- Training and mentoring
- Digital Marketing
- Merchandise planning
- P and L accountability
- Conversion Rate Optimisation
Affiliations
- All sports , travel and fashion
Timeline
Commercial Director
Closer Pets
09.2020 - 03.2025
Head of Online Trading
Bestseller, New E-Business
08.2019 - 09.2020
Head of Ecommerce
Wallis & Evans
11.2018 - 08.2019
Head of Ecommerce
Miss Selfridge
09.2017 - 11.2018
Head of Ecommerce
Topman
06.2014 - 08.2017
Various Positions – Senior Merchandising & Trading
Arcadia Group
03.2003 - 06.2014
BSC Econ - Sociology
Cardiff University
09.1999 - 05.2002
A-levels - English, Geography, Politics
Prior Park School
09.1996 - 06.1998
Similar Profiles
ROBERT CARVERROBERT CARVER
Sales Executive/Closer at Various Contract Sales Closer RolesSales Executive/Closer at Various Contract Sales Closer Roles
Ivo CeliIvo Celi
Closer at CLOSER - CEL MEDIACloser at CLOSER - CEL MEDIA
Colin Bert CrouchColin Bert Crouch
High-Ticket Sales Training at Closer KingdomHigh-Ticket Sales Training at Closer Kingdom
Mohammed Zia ShaheenMohammed Zia Shaheen
Founder & Principal Consultant at Loop Media-Social Media AgencyFounder & Principal Consultant at Loop Media-Social Media Agency
Ryan ThomasRyan Thomas
Payroll Manager and Office Assistant at Running Hare Restaurants LtdPayroll Manager and Office Assistant at Running Hare Restaurants Ltd