Job Search Status
Open to workDesired start date: Open to discussion
Open To Work
JOANNA HAYES
Kidderminster,EN
Work Preference
Summary
Results-driven professional with 15 years of experience in revenue growth and market enhancement for B2B accounts. Expertise in developing strategic partnerships and exceeding business development objectives through engagement with key decision-makers. Recognised for delivering impactful presentations and managing high-revenue accounts in media and advertising sectors.
Overview
16
16
years of professional experience
Work History
Freelance / Self Employed Roles
10.2024 - Current
- Secured quality long-term donors through face-to-face fundraising for air ambulance and Dogs Trust.
- Engaged with the public at retail locations and events to foster donor relationships.
- Surpassed established targets regularly while maintaining strict compliance with KPIs.
- Thrived in fast-paced environments, ensuring effective fundraising operations.
Sponsorship & Advertising Sales Manager
The IVF Network
02.2024 - 05.2024
- Secured deals with first revenue-generating advertising clients for the platform.
- Developed digital advertising opportunities to increase visibility and income.
- Established relationships with key partners, driving growth and increasing sponsorship opportunities.
- Onboarded strategic partners and affiliates, expanding B2B and B2C communities and enhancing market reach.
- Provided consultative advice on business structure, focusing on HR systems and securing sponsorship revenue.
- Developed operational procedures and processes for delivering sponsorship and advertising, improving workflow efficiency.
- Implemented CRM system and affiliate tracking platform to enhance efficiency.
- Led assessment of revenue-generating options for startup medtech platform and executed operational planning for client advertising campaigns.
Senior Account Manager
Redactive Media
10.2020 - 04.2022
- Boosted sales by 26% consistently throughout the year.
- Achieved 80% new business acquisition by revamping organisational working methods.
- Acquired and strengthened relationships by re-booking 95% of regular advertisers within three months.
- Served as primary liaison for clients, facilitating effective communication and support.
- Analysed sales performance metrics to develop strategic marketing plans for improved results.
- Leveraged product and technical knowledge to recommend features that met account needs and stayed within budgets.
- Tracked sales activities and outcomes using spreadsheets, databases, and various tools for comprehensive documentation.
- Maintained comprehensive account records and documentation for accurate tracking.
Business Development Manager
Oliver Kinross Events
11.2019 - 07.2020
- Led associates to achieve consistent gross revenue growth.
- Cultivated and maintained relationships, securing repeat business and referrals.
- Provided comprehensive coaching and training in sales techniques to enhance competitive position.
- Revitalised underperforming interiors sector through strategic rebranding and relaunch, enhancing market presence.
- Developed targeted marketing campaigns for potential contacts, resulting in 25% increase in early bookings.
- Gained expertise in space selling and sponsorship opportunities, staying updated on industry advancements.
Senior Sales Executive
SME London
11.2018 - 10.2019
- Collaborated with BBC and Countryfile teams to deliver flagship show, ensuring alignment with project goals.
- Achieved 43% new business across two events by consistently surpassing targets.
- Initiated Northern Show, securing business from leading brands.
- Cultivated long-lasting relationships through a strong personal brand and superior service reputation.
- Managed onsite operations, resolving supplier and contractor delivery issues to maintain event timelines.
- Enhanced stakeholder communication, facilitating seamless event execution and improving overall attendee experience.
- Resolved operational challenges quickly, maintaining high service standards.
Creative Solutions Account Manager
Exterion Media
05.2018 - 11.2018
- Strategically sold unique OOH advertising formats across the TFL network.
- Delivered creative consultation services that informed and guided teams, agencies, and external partners toward successful project outcomes.
- Achieved consistent revenue growth by leveraging client and management insights for strategic improvements.
- Fostered connections in advertising industry through leadership initiatives that enhanced collaboration and engagement.
- Adapted business models to dynamic market conditions successfully.
Business Development Manager
Harrisons Creative
09.2017 - 04.2018
- Secured two lucrative long-term projects, contributing to department expansion.
- Drove growth of experiential and events department through targeted strategic initiatives.
- Developed bid proposals for commercial operations, increasing competitiveness in tendering activities.
- Acquired preferred supplier rights with multiple agencies, enhancing collaboration and partnership opportunities.
- Collaborated with directors and internal teams for improved brand positioning strategies.
- Conceptualised efficient creative briefs, reducing project turnaround time significantly.
Sponsorship Sales Manager
Media 10
01.2016 - 09.2017
- Facilitated consultative sales of sponsorship activation, aligning offerings with needs of architecture and design sectors.
- Secured stakeholder buy-in for sponsorship activations, enhancing collaboration and driving event success.
- Delivered exceptional results by exceeding annual targets at Clerkenwell Design Week and other events.
- Spearheaded logistics operations while prioritising customer focused processes throughout events.
- Managed diverse relationships with councils, residents, landlords, agencies, and creative teams effectively.
- Ensured accurate submission of tender proposals for both new and existing projects.
- Streamlined stakeholder communication, enhancing clarity and coordination for event execution.
Account Executive
Fresh Montgomery
03.2014 - 01.2016
- Secured business for prominent international food and drink events, including Hotelympia.
- Expanded drinks section by 30%, securing three-year contracts with leading brands.
- Pioneered a new gourmet drinker feature area to attract niche markets.
- Maintained international relationships, fostering collaboration and loyalty through cost-effective business strategies.
- Monitored KPIs and implemented client-driven enhancements to optimise service delivery.
Permanent Consultant
Reed Specialist Recruitment
09.2012 - 06.2013
- Established a profitable pipeline of clients and candidates through consultative meetings and calls.
- Sold recruitment services to clients and candidates, increasing engagement and understanding of services offered.
- Conducted face-to-face meetings to strengthen relationships and promote collaboration among stakeholders.
UK & Ireland Online Executive
Palgrave Macmillan
11.2009 - 11.2011
- Achieved £87k complex consortium proposal, increasing market penetration in Ireland by 100%.
- Exceeded annual sales target by 80%, demonstrating strong performance.
- Drove subscription growth among educational institutions by promoting innovative online courses, increasing market presence.
- Cross-sold portfolio of online resources to secure university subscriptions, enhancing client engagement.
- Launched prestige product Skills4Study, leading sales and marketing initiatives to drive awareness.
- Secured national contract for all Irish educational institutions during financial downturn.
Education
BA (Hons) - Fashion Design (Product)
Southampton Solent University
SouthamptonNational Diploma - Fashion
Sandwell College
SandwellGNVQ Advanced - Information Technology
Kidderminster College
KidderminsterSkills
- Digital marketing strategies
- Sales and marketing
- CRM implementation
- Business development
- Account management expertise
- Revenue projection
- Market analysis
- Growth strategies
- Customer engagement
- Relationship building
- Customer relations
- Consultative selling
- Team management
- Strategic planning
- Problem solving
- Effective communication
- Partnership development
- Customer relations
Professional Enhancement
GNVQ Advanced Information Technology, Kidderminster College, Kidderminster
Timeline
Freelance / Self Employed Roles
10.2024 - Current
Sponsorship & Advertising Sales Manager
The IVF Network
02.2024 - 05.2024
Senior Account Manager
Redactive Media
10.2020 - 04.2022
Business Development Manager
Oliver Kinross Events
11.2019 - 07.2020
Senior Sales Executive
SME London
11.2018 - 10.2019
Creative Solutions Account Manager
Exterion Media
05.2018 - 11.2018
Business Development Manager
Harrisons Creative
09.2017 - 04.2018
Sponsorship Sales Manager
Media 10
01.2016 - 09.2017
Account Executive
Fresh Montgomery
03.2014 - 01.2016
Permanent Consultant
Reed Specialist Recruitment
09.2012 - 06.2013
UK & Ireland Online Executive
Palgrave Macmillan
11.2009 - 11.2011
BA (Hons) - Fashion Design (Product)
Southampton Solent University
National Diploma - Fashion
Sandwell College
GNVQ Advanced - Information Technology
Kidderminster College