Joanna Derylak
London,UK
Summary
Experienced retail specialist with a strong background in luxury beauty, wellness and skincare. Demonstrates excellence in customer engagement, operational efficiency, and team collaboration.
Known for professionalism, attention to detail, and ability to thrive in fast-paced, service driven environments. Recognized for delivering personalized customer service, supporting high performing teams, and upholding luxury brand standards. Combines strong organizational ability with a polished, client focused approach. Passionate about supporting success, strengthening client relationships, consistently delivering a seamless luxury experience.
Overview
14
14
years of professional experience
Work history
Assistant Business Manager
Lancaster, Coty — Harrods
London
2024.08 - 2026.03
- Exceed monthly sales targets while ensuring full alignment with brand KPIs.
- Collaborated with floor managers to coordinate brand presentations, optimise product placements, and elevate customer service standards.
- Led collaboration with team members to drive sales performance through enhanced customer engagement.
- Facilitated team development through continuous coaching, mentoring, and knowledge sharing to elevate sales and service standards.
- Organised regular team meetings to communicate business updates, address issues, and propose recommendations.
Business Manager
La Mer, Peter Jones Store, Sloane Square
London, UK
2021.11 - 2024.08
- Exceeded annual counter sales targets by 2%, driving revenue performance against £400k yearly target.
- Collaborated with senior management and marketing teams to drive brand initiatives, promotions, commercial objectives.
- Optimised staff rota planning to align with business needs, enhancing team efficiency and service coverage.
- Monitor business performance through weekly reporting and KPI analysis to enhance sales growth strategies and achieve operational excellence.
- Facilitated team development through targeted training, coaching, and structured one-to-one performance reviews to enhance employee skills and engagement.
- Assisted area manager in assessing team performance against targets.
- Delivered exceptional client journey through tailored consultations, expert product knowledge, and a refined service approach.
Beauty Advisor and Beauty Therapist
La Prairie, Peter Jones Store, Sloane Square
London
2016.06 - 2021.11
- Provide personalised consultations and bespoke facial treatments to create an exceptional luxury experience for clients.
- Optimised beauty room utilisation through strategic appointment management and proactive client engagement.
- Build strong client relationships to support long-term retention and satisfaction.
- Enhanced sales performance through expert product recommendations and consultative selling techniques.
- Executed proactive stock control by investigating discrepancies, damages, and returns.
- Delivered bespoke consultations and facials to tailor skincare solutions for each client.
- Ensured consistent presentation that reflected company and store visual merchandising and luxury service standards.
- Collaborated with other team members for optimised customer service delivery.
Brand Ambassador
Dr Colbert MD & Dr. Brandt Space NK
London, UK
2014.11 - 2016.06
- Conduct in-depth client consultations while offering tailored product guidance based on individual needs and preferences.
- Cultivated personalised customer relationships to enhance brand loyalty and engagement.
- Boosted customer engagement by implementing interactive marketing strategies.
- Delivered brand training sessions to Space NK management and retail teams, enhancing product knowledge and service standards.
- Ensured strict adherence to brand visual merchandising and presentation guidelines across all retail activations.
- Coordinated brand events through comprehensive planning and execution of one-to-one consultations and promotional activations.
- Collaborated closely with line management to enhance sales performance and drive strategic insights.
Supervisor/Senior Skincare and Wellness Expert
Lloyd's Pharmacy, Selfridges
London, UK
2011.11 - 2014.11
- Led team of eight to drive consistent KPI achievement and enhance overall performance.
- Drove high-quality patient consultaions, delivering regulated health assesments while building trusted long term relationships.
- Elevated team capability and service standards through ongoing coaching guidance and comprehensive product training.
- Conducted daily team briefings to align sales targets and operational priorities.
- Cultivated strong collaborative relationships with third party brands and retail partners to enhance strategic partnerships.
- Followed stock replenishment protocols to maintain operational efficiency and uphold visual merchandising standards for enhanced store presentation.
- Delivered expert skincare consultations, cultivating tailored product recommendations and enhancing customer experiences.
Education
Level 2 Diploma - Beauty Therapy
London College of Beauty Therapy
LondonM.Sc. - Polymer Engineering
University of Technology, Szczecin
Poland 1998.09 - 2003.08
Diploma of Pedagogy - Diploma of Pedagogy in Education.
University of Szczecin,
Poland 2001.09 - 2003.08
Stem Cell-Based Wellness Product Training
Riway
London 2023.01 -
Skills
- Customer experience
- CRM implementation
- Effective interpersonal communication
- Reliable individual
- KPI analysis
- Merchandising strategy
- Business networking
- Leadership skills
INTERESTS
Beauty and skincare innovation., Holistic health, yoga, and wellness., Travel and cultural experiences., Reading and personal development.
Languages
Polish
Native
English
Advanced
Timeline
Assistant Business Manager
Lancaster, Coty — Harrods
2024.08 - 2026.03
Stem Cell-Based Wellness Product Training
Riway
2023.01 -
Business Manager
La Mer, Peter Jones Store, Sloane Square
2021.11 - 2024.08
Beauty Advisor and Beauty Therapist
La Prairie, Peter Jones Store, Sloane Square
2016.06 - 2021.11
Brand Ambassador
Dr Colbert MD & Dr. Brandt Space NK
2014.11 - 2016.06
Supervisor/Senior Skincare and Wellness Expert
Lloyd's Pharmacy, Selfridges
2011.11 - 2014.11
Diploma of Pedagogy - Diploma of Pedagogy in Education.
University of Szczecin,
2001.09 - 2003.08
M.Sc. - Polymer Engineering
University of Technology, Szczecin
1998.09 - 2003.08
Level 2 Diploma - Beauty Therapy
London College of Beauty Therapy