Joanna Chandramani
Sale,Manchester
Summary
Highly experienced Events, Sales Administration, Customer Service, and Office Support professional with over 30 years of experience coordinating events, supporting sales teams, and delivering exceptional customer service. Skilled in relationship management, communication, administration, and event planning, with a proven ability to organise multiple priorities, build strong relationships, and ensure smooth day-to-day operations. A proactive, adaptable, and personable team player who thrives in fast-paced, customer-focused environments.
Overview
25
25
years of professional experience
6
6
years of post-secondary education
Work history
Business Liaison and Social Media Lead
Altrincham Business Improvement District
12.2019 - Current
- Work within a fast-paced and varied role requiring strong communication, organisation and relationship management skills.
- Manage social media strategy and content creation for Altrincham Business Improvement District and Visit Altrincham across Instagram, LinkedIn, TikTok, and Facebook, ensuring all content is original, engaging, and aligned with campaigns and events.
- Plan and deliver social media campaigns using scheduling and content management tools to maximise engagement and promote Altrincham as a visitor and business destination.
- Act as the first point of contact for over 530 BID businesses, building and maintaining strong relationships across retail, hospitality, leisure, and professional service sectors.
- Welcome and support new businesses, including recruiting voluntary BID members and encouraging engagement with BID initiatives and town-wide opportunities.
- Coordinate and promote footfall-driving activities, seasonal campaigns, networking events, and Christmas events to support the local business community. The Christmas programme attracts thousands of visitors each year and has featured celebrity guests for the Christmas lights switch-on.
- Collaborate with event organisers to promote major events such as the RHS Flower Show and Brit Fest, using marketing campaigns and on-site visitor engagement to showcase Altrincham and attract visitors to the town.
- Manage and update the Visit Altrincham website and app, ensuring content remains current, accurate, and engaging.
- Oversee business onboarding and content management for the ShopSafe app, ensuring businesses are correctly set up and promoted.
- Serve as Night-Time Economy Coordinator for Altrincham, overseeing initiatives including the Street Angels scheme and Best Bar None accreditation programme.
- Contributed to the successful delivery of two consecutive BID ballot wins, helping to secure continued business support and investment for the town centre.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Receptionist
Waterman Group
Manchester
11.2018 - 12.2019
- Provided front-of-house reception and administrative support, maintaining a professional office environment.
- Managed incoming calls, visitor reception, meeting room bookings, and refreshments.
- Raised purchase orders and requisitions in line with company procedures.
- Coordinated post, courier services, and parcel deliveries.
- Set up audio-visual equipment for meetings and events.
- Delivered administrative support to staff and directors, ensuring smooth daily operations.
Part time Sales Consultant
Mama's and Papa's
The Trafford Centre
08.2015 - 10.2018
- Delivered exceptional customer service in a fast-paced retail environment.
- Demonstrated and advised on products, helping customers make informed purchasing decisions.
- Provided tailored recommendations based on individual customer needs.
- Consistently achieved sales and customer service targets.
- Built strong customer relationships through a professional and approachable manner.
Sales Account Manager
NeoNickel
Warrington
10.2006 - 08.2014
- Managed customer accounts across the North of England and Scotland, building strong long-term relationships.
- Negotiated contracts and secured long-term business partnerships.
- Achieved sales targets and grew market share through new business development and account management (annual target: £2.8m).
- Prepared quotations, processed sales orders, and responded to pricing enquiries.
- Conducted regular customer visits and attended sales meetings and trade shows.
- Generated new business opportunities through proactive lead generation.
International Sales Coordinator
Vision Solutions
Carrington, Trafford
08.2005 - 09.2006
- Supported the EMEA sales team and liaised daily with the California head office.
- Processed sales orders and managed software access codes for clients and sales staff.
- Coordinated executive diaries, travel, accommodation, and sales conference logistics.
- Attended international sales meetings and provided administrative support.
- Supported the delivery of an international sales conference in Bruges, demonstrating strong organisational and communication skills.
PA / Customer Service Supervisor
Creditenabler
Salford
09.2001 - 08.2005
- Supervised a customer service team of 4, ensuring efficient day-to-day operations.
- Managed retailer onboarding, credit checks, and compliance requirements.
- Supported the sales team with meeting coordination and travel arrangements.
- Processed finance agreements and resolved customer complaints.
- Provided PA support to the Managing Director, including diary management and organising monthly YPO (Young Presidents Organisation) events.
Education
GCSEs -
Walkden High School
Salford 09.1990 - 07.1995
GNVQ - Leisure & Tourism
Eccles College
09.1995 - 07.1996
Level 2 & 3 - Personal Training
Focus Training
Skills
Event Planning & Coordination
Fundraising & Community Events
Sales Administration & Support
Customer Service Excellence
Account & Relationship Management
Diary & Travel Management
Meeting & Conference Organisation
Office Administration
Social Media Management
Communication & Interpersonal Skills
Time Management & Organisation
Problem Solving & Attention to Detail
Microsoft Office (Word, Excel, PowerPoint, Outlook)
Affiliations
- Outside of my professional role, I am actively involved in charitable fundraising and community events. I have organised a number of successful fundraising initiatives, including a family fun day for Nerve Tumours UK which attracted over 250 attendees. I independently managed all aspects of the event, including ticket sales, entertainment, raffle prizes, logistics and promotion. I have also organised fitness challenges for charities including Dementia UK and Mind. These experiences have strengthened my project management, organisational and communication skills.
- I have also worked with Our Kids Social, a family entertainment business, as a party host and assisting on large scale seasonal events.
Timeline
Business Liaison and Social Media Lead
Altrincham Business Improvement District
12.2019 - Current
Receptionist
Waterman Group
11.2018 - 12.2019
Part time Sales Consultant
Mama's and Papa's
08.2015 - 10.2018
Sales Account Manager
NeoNickel
10.2006 - 08.2014
International Sales Coordinator
Vision Solutions
08.2005 - 09.2006
PA / Customer Service Supervisor
Creditenabler
09.2001 - 08.2005
GNVQ - Leisure & Tourism
Eccles College
09.1995 - 07.1996
GCSEs -
Walkden High School
09.1990 - 07.1995
Level 2 & 3 - Personal Training
Focus Training