Joanna Ackrell
Haslemere,United Kingdom
Summary
Dynamic professional with a strong focus on leadership and operational excellence, adept at strategic planning and cultivating high-performing teams. Demonstrates expertise in education and corporate training, driving organisational success through innovative strategies. Committed to fostering environments that encourage growth and development, aiming to leverage skills in leadership to achieve long-term business objectives.
Driven professional with talent for leadership and strategic planning, seamlessly managing educational programmes and team collaboration. Strong background in curriculum development coupled with excellent communication skills. Committed to fostering academic excellence and driving organisational growth.
Overview
25
25
years of professional experience
Work history
Area Sales and Education Manager
Estée Lauder
2024.09 - 2026.01
- Area manager covering the Skincare Cluster La Mer, Clinique and Origins within Travel Retail UK and Ireland for Estee Lauder Company. Accountable for the overall performance within a designated area. This role leads the Point of Sale (POS) Management teams, driving sales, operations, and consumer service excellence. Ensuring the implementation of the commercial strategy at the local level, coaching POS management to achieve KPIs, while cultivating a customer-centric, performance-driven culture.
Head of Retail Operations TR UK
Artisan People Group
2023.03 - 2024.02
- Responsible for managing a staffing agency within Avolta and LTR Duty Free stores. I had full P&L ownership on retail staffing costs and managing corresponding budgets, showcasing strong budget management capability and being confident in retail sales forecasting, reporting and data analysis.
- Fostered positive relationships with suppliers for favourable trade terms.
- Improved sales performance with tactical pricing strategies.
- Coordinated staff training programmes to increase service standards.
- Developed retail team for improved performance and productivity.
Commercial Manager Travel Retail
World Duty Free - WDF
2022.10 - 2023.03
- Enhanced brand visibility by fostering strategic partnerships and collaborations.
- Initiated new business opportunities, expanding the company's client base.
- Handled negotiations with vendors and suppliers, securing beneficial agreements.
- Fostered a collaborative work environment to encourage team productivity.
Regional Product Manager
World Duty Free - WDF
Gatwick Airport
2021.06 - 2022.10
- Cross Category Product Manager across Gatwick Airport. Beauty, LTC and Luxury and Tax free.
Regional Beauty Product Manager
World Duty Free - WDF
2019.04 - 2022.10
- Accountable for planning, monitoring and maximizing retail budgets, guarantee product availability at all times, and to ensure the visual standards of the merchandise are in line with Company expectations. Working collaboratively with all departments and Business Partners to deliver the operational requirements that support the achievement of the airport Business plan.
Beauty Trading Manager
World Duty Free - WDF
Gatwick and Heathrow Airports
2011.09 - 2019.04
- Beauty Department Manager across London Duty Free Store, operating across multiple sites with team of up to 8 sales floor managers. Responsible for business growth, category management, growing profit, building and retaining strong brand and supplier relationships, people management and delivering a world class customer service offering. Destination targeting using key flight and passengers analysis, manpower tools and language recruitment to drive Business growth, particularly in areas such as USA, China, Caribbean and UAE.
Liquor, Tobacco and Confectionery Trading Manager
World Duty Free - WDF
Heathrow Airport
2010.03 - 2011.09
- Created robust contingency plans to maintain business continuity during unforeseen circumstances.
- Collaborated closely with analysts for informed trading decisions.
- Oversaw training programmes, enhancing team capabilities in trading practices.
- Fostered strong relationships with clients to enhance loyalty and satisfaction.
- Designed effective sales strategies, leading to increased profits.
Luxury and Tax Free Trading Manager
World Duty Free - WDF
Heathrow Airport
2009.10 - 2010.03
- Boosted team efficiency by streamlining trading processes.
- Designed effective sales strategies, leading to increased profits.
- Coordinated cross-functional teams for improved collaboration in projects.
- Led negotiations for successful contract agreements.
Beauty Retail Manager
World Duty Free - WDF
Heathrow Airport
2008.05 - 2009.10
Multi Site Manager
Dune London
London Area
2007.09 - 2008.12
Store Manager
Kurt Geiger
Selfridge's and HOF - Various Locations
2001.06 - 2007.07
Education
BTEC National Certificate - Sports Science
Worcester College of Technology
BTEC National Certificate - Equine Business Management
Worcester College of Agriculture
Skills
- Leadership
- Operational Excellence
- Education/Training Corporate
- Strategic Planning
- Cultivating high performing teams
Work preference
Work Type
Full timeLocation preference
HybridTimeline
Area Sales and Education Manager
Estée Lauder
2024.09 - 2026.01
Head of Retail Operations TR UK
Artisan People Group
2023.03 - 2024.02
Commercial Manager Travel Retail
World Duty Free - WDF
2022.10 - 2023.03
Regional Product Manager
World Duty Free - WDF
2021.06 - 2022.10
Regional Beauty Product Manager
World Duty Free - WDF
2019.04 - 2022.10
Beauty Trading Manager
World Duty Free - WDF
2011.09 - 2019.04
Liquor, Tobacco and Confectionery Trading Manager
World Duty Free - WDF
2010.03 - 2011.09
Luxury and Tax Free Trading Manager
World Duty Free - WDF
2009.10 - 2010.03
Beauty Retail Manager
World Duty Free - WDF
2008.05 - 2009.10
Multi Site Manager
Dune London
2007.09 - 2008.12
Store Manager
Kurt Geiger
2001.06 - 2007.07
BTEC National Certificate - Equine Business Management
Worcester College of Agriculture
BTEC National Certificate - Sports Science
Worcester College of Technology