JO WILSON

VMO2

• Business lead, heading up all client, channel partner, internal stakeholder and inter-agency relationships
• Grew and diversified the Virgin Media scope of work, YOY, increasing both revenue and agency profile
• Increased and maintained client promoter scores for the account, which consistently performed above BBDO group average
• Spearheaded the ongoing strategic and creative evolution of ‘VM Edit’, the branded customer engagement programme, overseeing site and email platform migration
• Relaunched the project to deliver greater personalisation by harnessing TV viewing, product holding, lifecycle and engagement data, creating a personalised email programme for marketable customers
• When O2 joined forces with Virgin Media, launched a similar segmented O2 customer engagement email programme with on-site content, ‘The Drop’, driving efficiencies in creative, education and rewards content production for both brands

META - GLOBAL

• Led a joint BBDO Group (AMV BBDO & RedStudios) strategic and creative team, to produce a series of GTM B2B customer case study films, outlining the advantages of using VR headsets for business

APPLE TV+

• Managed the complex onboarding process of this RedStudios’ client, dealing with Apple procurement and Omnicom security teams to establish compliant ways of working
• Led the kick-off project, pitching ideas to the US-based Exec Producer for capture of BTS content, on-set of the new Guy Ritchie film
• This resulted in weekly sizzle films for internal promotion, culminating in bespoke marketing comms for Apple TV+ to promote the film’s launch

AKZONOBEL - GLOBAL

• Oversaw end to end process for B2B and B2C campaigns created centrally for adaptation by local markets
• Driven by strategic approach to lifecycle marketing, with need-state/pain point content for painters and home DIY-ers; this included ATL, digital content, toolkits, print, film, corporate responsibility initiatives and social channels

AKZONOBEL - UK & IRELAND

• Business lead, heading up all client and inter-agency relationships
• Delivered strategic and creative response for UK and Ireland’s market-specific campaigns: Simply Refresh (first use of Influencers in digital advertising campaign), Dulux Heritage (including product packaging and website), Cuprinol Garden Shades (ad campaign, social content, instore print, website), Cuprinol Ducksback (ad campaign, social content, instore print, website), Weathershield (B2C & B2B print)

VMO2

• Business lead, heading up all client, channel partner, internal stakeholder and inter-agency relationships
• Grew and diversified the Virgin Media scope of work, YOY, increasing both revenue and agency profile
• Increased and maintained client promoter scores for the account, which consistently performed above BBDO group average
• Spearheaded the ongoing strategic and creative evolution of ‘VM Edit’, the branded customer engagement programme, overseeing site and email platform migration
• Relaunched the project to deliver greater personalisation by harnessing TV viewing, product holding, lifecycle and engagement data, creating a personalised email programme for marketable customers
• When O2 joined forces with Virgin Media, launched a similar segmented O2 customer engagement email programme with on-site content, ‘The Drop’, driving efficiencies in creative, education and rewards content production for both brands

META - GLOBAL

• Led a joint BBDO Group (AMV BBDO & RedStudios) strategic and creative team, to produce a series of GTM B2B customer case study films, outlining the advantages of using VR headsets for business

APPLE TV+

• Managed the complex onboarding process of this RedStudios’ client, dealing with Apple procurement and Omnicom security teams to establish compliant ways of working
• Led the kick-off project, pitching ideas to the US-based Exec Producer for capture of BTS content, on-set of the new Guy Ritchie film
• This resulted in weekly sizzle films for internal promotion, culminating in bespoke marketing comms for Apple TV+ to promote the film’s launch

AKZONOBEL - GLOBAL

• Oversaw end to end process for B2B and B2C campaigns created centrally for adaptation by local markets
• Driven by strategic approach to lifecycle marketing, with need-state/pain point content for painters and home DIY-ers; this included ATL, digital content, toolkits, print, film, corporate responsibility initiatives and social channels

AKZONOBEL - UK & IRELAND

• Business lead, heading up all client and inter-agency relationships
• Delivered strategic and creative response for UK and Ireland’s market-specific campaigns: Simply Refresh (first use of Influencers in digital advertising campaign), Dulux Heritage (including product packaging and website), Cuprinol Garden Shades (ad campaign, social content, instore print, website), Cuprinol Ducksback (ad campaign, social content, instore print, website), Weathershield (B2C & B2B print)

VIRGIN MEDIA (as above)

MARKS & SPENCER Christmas Food to Order magazine 2021, 2022, and 2023

• Led the client relationship for this annually-produced, premium print product
• Briefed in March, I would assemble and manage a specialist freelance team to deliver a rigorous production schedule, requiring 6 weeks of food photography, plus design, content production, with extensive stakeholder approval and client sign off, up to CEO level
• Grew the scope YOY through proactively pitching BTS content ideas to their in-house Social Team
• IKEA Business lead for web content division of integrated agency team, comprising Redwood BBDO, AMV X-Labs and Proximity
• Managed internal agency and external client web-editing teams for Seasonal (Everyday IKEA) process and ATL (brand) briefs, delivering clear and consistent tone of voice across channels
• Oversaw approach to IA and UX on site, with joined-up CX through all channels
• Partnered with SEO, performance measurement and analytics teams to deliver monthly results and next-step actions aligned with IKEA’s annual commercial calendar, globally delivered assets, seasonal briefs and ATL brand campaigns
• Proactively grew retainer scope of work by 104% YOY after pitching SEO strategic approach to web content
• Developed web content strategy that led and drove both the Everyday IKEA and brand processes

LA REDOUTE & VIRGIN MEDIA

• Launched myredoutemagazine.co.uk, a weekly digital fashion blog/magazine with daily updates pushed through social channels
• Secured additional revenue and produced a series of ‘how to’ video projects distributed via Vimeo and social platforms
• Worked collaboratively with La Redoute’s social team to generate customer competitions
• Produced strategy to evolve award-winning electric! magazine and ezine into Virgin Media Magazine, in line with client marketing objectives

SKY MOVIES MAGAZINE, ODEON MAGAZINE & OXFORD TODAY

• Included a client-requested six-month secondment as BSkyB’s Publications Manager, where I oversaw production of Sky Movies Magazine, Sky Sports Magazine and Sky Magazine, and was part of the product launch team for 3DTV and Sky On Demand
• Developed strategy for tablet version

ESPRIT

• Produced multi-language marketing comms for the launch and ongoing brand repositioning of this international fashion brand in 19 countries