JO SWAN

Managing the delivery of the sales & marketing plan within all 16 North West & East Midlands care homes. Residential, Dementia and Nursing Care.

Managing pipeline of around 85 enquiries per week. 75% Self Funders.

Weekly reporting on business performance, current objectives & action plans.

Ensuring target occupancy across the regions, whilst maintaining target average weekly fees.

Weekly meetings with home managers to discuss pipeline, planned assessments & admissions. Lost enquiry analysis.

Assisting the marketing team with digital and local campaigns & PR opportunities.

Seeking & building strong community connections. Local authorities & industry partners. Community based events to showcase the homes and the services offered.

Attending networking meetings and support groups to represent Sanctuary Care.

Working alongside Operations, Finance & Quality teams to ensure business standards are maintained through regular audits.

Proposing refurbishment plans for all homes.

Submitting proposed fee increases, in line with business needs & local market comparison.

Delivering Customer Experience Training for all team members.

Driving Carehome.co.uk reviews. Increased the North West position from 8th to 1st position, out of 15 regions in the last 12 months. Increased the East Midlands region from 4th to 2nd position.

Business support for 16 franchisees, ensuring they operated their businesses as per the franchisor brand objectives and guidelines.

Analysed sales processes and financial performances to ensure profitability & achievement of their business profit objectives.

Training & Onboarding, team recruitment & assisting in securing suitable showroom premises.

Cash flow forecasting to ensure solvency.

Detailed monthly management reports for each franchisee, highlighting any areas of concern & agreed action plans.

Yearly Turnover Target of 13M

Managed a large team of Field Sales Representatives, Installers & Retail Area Managers to achieve KPI's, as well as work to SLA's.

Launch of all new ranges.

Identified operational issues, and devised continuous improvement plans.

Ensured outstanding customer experience, throughout the network of UK showrooms.

Visual merchandising projects, to create eye-catching window displays.

Developed showroom refurbishment roadmap.

Responsible for the Sales and Service performance of the Sales & Customer Service teams.

Furniture replenishment for Build to Rent, Build to Let, Estate agents, Landlord, HMO's, student and serviced accommodation.

Designed and implemented a Window Treatments offering and manufacturing operation with the business, offering an additional revenue stream.

Collaborated with the buying team to ensure the stock levels satisfied predicted sales growth.

Developed marketing and social media campaigns.

Sourced & implemented various finance and leasing options.

Yearly personal Budget of 6.5M

Responsible for all sales revenue , via the UK & International Wholesale & Distributor network which consisted of 13 UK Wholesalers, 57 International Distributors and circa 5000 Clinics.

Achieved turnover growth of +5% in 2019, which is the first time the business has been in growth for 3 years.

Managed Internal Sales and Key Account Managers.

Opened new markets such as Podiatry by gaining new UK Podiatry distributorships.

Responsible for securing the exclusive UK Distributorship of a leading medical autoclave company.

Implemented a full company re-brand & finance offering.

Managed all Social Media Platforms.

Restructured pricing models, to incorporate a Tier discount system and loyalty scheme.

Managed the sales and service performance of 45 Self - Employed Sales Design Consultants across the Midlands and the North of England.

Region achieved 12M Turnover & 20% YOY Growth.

4 of my 10 regional teams achieved Top 5 status in the National Sales Team Leagues for 2017 & 2018.

Responsible for the sales and service performance of 25 Hair & Beauty salons in the North of England.

Responsible for the performance of the Sales, Business Development and Education teams.

Unfortunately I was made redundant from this role due to company re-structure.

Managed a 54 Million Turnover sales portfolio, which consisted retail groups such as Tesco's, Wilkinson's and B&M.

Responsible for the performance of UK & International sales teams.

Managed the sales & KPI performance of 25 Field Sales Executives, across the North of England. Professional Haircare B2B

My early career included roles such as Sales Executive, Recruitment Consultant and Account Manager.